Marketing B2B Technology Podcast’s Post

Even more ways to leverage AI!

Excited to share what we're working on at Lutra! If you've manual workflows you're wishing it was easy to automate - check this out.

In the latest episode of #DenPulse S2, "Signal to Sales”, Srikrishna Swaminathan joined Shubhra Sinha, VP of Marketing at Denave, for a dynamic discussion on the future of B2B marketing in the age of AI and automation. Here are the key highlights from the episode -  👉 Tackling information overload and generating qualified leads 👉 Using storytelling and data to enhance marketing 👉 Exploring dark funnels and signal-based selling to reach active prospects 👉 Leveraging AI and machine learning with Factors.ai to boost marketing success 👉 Practical tips for staying ahead in AI-driven marketing So, whether you're a marketer, a salesperson, or simply curious about the future of B2B marketing, do tune in! Amazon Music: https://lnkd.in/gY4S6bS4 Spotify: https://lnkd.in/ga-HJ3jK Apple: https://lnkd.in/gGefjHMh #b2bmarketing #AI

Welcome to The Era of #ALG: AI-Led Growth Forget #PLG or #SLG. It's time for #ALG - AI-Led Growth. AI is no longer just a rewriting tool. Sales and Marketing teams not incorporating AI into their #GTM strategy risk becoming ineffective. 😵😵Case in point: Andrej Karpathy, OpenAI co-founder, created a 10-episode Spotify podcast in just two hours using AI tools. (Link in comments) This AI-driven approach to content creation is reshaping marketing: ► Automation of research and content creation ► Shift towards engineering-led marketing ► Marketers focusing on creative strategy 5 Potential use cases I see for Notebook LM in B2B Marketing & Sales: 1) Persona-targeted ABM podcast series 2) Product-led adoption content 3) Automated content repurposing and planning 4) Hyper-personalized sales outreach 5) Instant case study generation Which AI use case excites you most for B2B marketing and sales?

It’s December 2024, and one thing is clear: Artificial Intelligence is redefining the holiday marketing game. 🎁 This season isn’t just about festive cheer—it’s about leveraging AI to create deeper connections with customers, at scale. Let’s break it down: 1️⃣ Personalized Experiences AI is curating unique customer journeys, from tailored product recommendations to features like Spotify Wrapped, turning data into delight. 2️⃣ Efficient Content Creation Tools like ChatGPT are accelerating the process of writing emails, push notifications, and ad copies—you name it—faster than ever before. 3️⃣ Predictive Analytics Marketers are using AI to analyze purchasing trends, helping brands stay ahead with offers customers didn’t even know they needed. Why does this matter? Because customers don’t just want to feel seen—they want to feel understood. AI bridges that gap, enabling brands to deliver authenticity at scale. How has AI transformed the way you connect with your audience this holiday season? P.S. The future of marketing lies in finding the perfect balance between automation and humanity. Let’s discuss 👇 #marketing #digitalmarketing #AI #Brand

How will AI and automation reshape digital marketing? Frederick highlighted the transformative potential of generative AI, urging marketers not to fear but to embrace these tools. He discussed how AI can enhance tasks from data analysis to creative content generation, opening doors that were previously inaccessible. Frederick emphasized that the competition isn't against AI itself but against those who master its use, positioning forward-thinking marketers to thrive in this evolving landscape. 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/3V0FYZa Spotify: https://bit.ly/4byWhSm #AdAttribution #DigitalMarketing #MarketingStrategy #CrossPlatform #Advertising #GoogleAds #MetaAds #LinkedInAds #MarketingAnalytics #PPC #ConversionTracking #DataDrivenMarketing #MarketingTools #BusinessGrowth #OptimizeAds

I had the pleasure of hosting the remarkable Adam Cross, a revered figure in marketing and technology, on the latest episode of Marketing Solutioneer. We dove deep into the transformative role of artificial intelligence in marketing, the evolution of marketing technologies, and the strategic importance of adopting a minimum viable product approach. Here are three key take aways from our conversation: 1.  Embrace AI with Caution: AI can tremendously enhance content creation, journey optimization, and personalization in marketing. However, setting appropriate confidence levels for AI tools and maintaining continuous human oversight to ensure accuracy and relevance is crucial. 2.  Agility in MVP Implementation: The concept of a Minimum Viable Product (MVP) is not just about quick launches but also about demonstrating value iteratively. Understanding the distinction between MVP, proof of concept, and pilot testing can significantly impact your go-to-market strategies. 3.  Continuous Adaptation & Learning: The marketing landscape is evolving rapidly, primarily driven by technological advancements. To remain competitive, professionals must stay engaged, continuously learn new tools, and adapt processes. Adam Cross's insights provide actionable strategies for navigating the shifting terrain of marketing technologies. Tune into the full episode for an in-depth discussion on leveraging AI responsibly and efficiently in marketing. These insights are invaluable for those navigating the complexities of digital marketing and asset management. Don’t miss out! #MarketingSolutioneer #DigitalMarketing #AIinMarketing #MarketingStrategy #TechnologyInnovation #ProfessionalGrowth Spotify:https://lnkd.in/e84BAbR5 Apple:https://lnkd.in/eKr2wXhz

Have you ever googled yourself? What about using Perplexity or ChatGPT's search feature? Ever wondered what shows up there? Here are the best tips from Jason Barnard on owning your AI online presence... Jason explains that it’s not just about ranking #1 on Google anymore. Instead, it's about making sure Google (and other engines) understand who you are. Relevance is key in today’s AI-driven search world. As search evolves, especially with AI, it’s more important than ever to teach search engines who you are. Jason calls this ‘educating the machine,’ an approach that’s reshaping digital marketing and branding strategies. Interestingly, Jason’s journey started as a musician, where he had to physically travel from town to town to build an audience. Today, AI makes reaching your audience easier—but you still need to know how to optimize for it. Back then, it was all legwork. Now, the internet does that for you, but how you manage your digital brand makes all the difference. Personal branding online isn’t just about being found. It's about how search engines perceive and represent you. It's not enough to simply exist online—you need to help Google and AI understand your story. According to Jason, "It's like SEO but with more layers." It’s not just about backlinks and keywords anymore—it’s about who authored the content, who published it, and the credibility of those entities. Authority and trust are critical. To dominate AI-driven search engines like ChatGPT and Perplexity, you need to secure your digital identity today. Teach the AI who you are so it can represent you accurately tomorrow. Jason’s advice for the future: Start now. Optimize for Google and AI-driven platforms today, so you can thrive in tomorrow's digital landscape. Personal and corporate branding have never been more crucial. If you're interested in learning more, Jason has shared hundreds of resources at Kalicube, where you can learn how to master your personal brand in this rapidly evolving AI-driven world. Listen to the full episode on Spotify: https://lnkd.in/ecP6iac4

Personalisation has evolved from “one-to-many” to “a segment of one.” At our Harnessing AI for Hyper-Personalisation webinar, SEA Managing Director at R/GA Krishnan Menon showcased how AI-driven personalised content empowered a B2B firm to deliver tailored videos and case studies, transforming sales enablement and cutting preparation time dramatically. #AIPersonalisation #Customisation #MarketingTrends

The new power couple: CMO & CTO take on AI The marketing world is buzzing with the potential of AI, and for good reason! AI is transforming how we create, personalize, and measure marketing campaigns.  It's a game-changer, and the most successful companies  will have a strong partnership between their CMO and CTO to navigate these changes. The importance of this collaboration cannot be overstated: [1] AI-Powered Personalization: AI can analyze massive data sets to understand individual customers, allowing for hyper-personalized marketing experiences that drive engagement and loyalty. [2] Data-Driven Marketing: AI takes the guesswork out of decision-making. Marketers can make informed choices based on real-time insights, optimizing campaigns and driving results. [3] Streamlined Workflows: AI automates repetitive tasks, freeing up marketers to focus on strategy and creativity. This leads to increased productivity and cost savings. Ready to get in the game? Check out the first episode of our Google Cloud Hello Cloud podcast! I discussed with Tzahi Zilbershtein how marketers can harness AI to: [a] Scale Campaigns: Quickly and easily create campaigns that resonate across different platforms, regions, and customer segments. [b] Meet Customer Demands: Provide the personalized, on-demand experiences that customers crave. [c] Boost Decision-Making: Leverage data to optimize strategies and maximize ROI. [d] Drive Growth: Tap into AI to become a powerful force for business expansion. Tune in and discover how to future-proof your marketing with AI  >> spotify link:  https://lnkd.in/ds-rzQNp #CloudForIsrael #HelloCloudPodcast