Marketplace Simulations

Not your typical day, huh? 🚀 While most folks were caught up in their usual routine—scrolling through memes, pretending to be productive, or just zoning out—we, Team 6, were leveling up with… Marketplace Simulations!! Picture this: a virtual world where you and your friends build a business from scratch. We’re talking everything from questionable ideas that might make you cringe 😬 to marketing strategies so bold, they could make Shark Tank look like a nap session. 💡📈 And the best part? The wild mix of intense brainstorming, hilarious debates, and those "Wait, did we just come up with that?" moments. Add in some friendly competition, and boom—instant chaos and brilliance all rolled into one. Who says you can’t mix business with pure nonsense? This was strategy, teamwork, and plenty of “How did we end up here?” moments. If you haven’t tried something like this yet, seriously, what are you waiting for? It’s the perfect blend of work, play, and totally unexpected genius—with a whole lot of laughs along the way. #funlearning #growth

Congratulations to Natalie and her team for earning first place in their class's simulation! She shares, "This simulation challenged us to develop and execute a strategic marketing plan in a competitive virtual marketplace, testing our skills in market analysis, decision-making, and teamwork."

Always feel good to hear from our students share their valuable #feedback .. Students of #BBAEntrepreneurship&Family Business, #ManavRachnaUniversity who participated and learnt through business simulation games an immersive and #experiential way of understanding real world scenarios.. Marketplace Simulations Ernie Cadotte Bindu Agrawal

Congratulations, Fortunate. You and your team were exceptional competitors in the Real World Global Challenge. Marketplace Simulations is proud to having selected your team and coach Dr. Swaib to participate in the Principles for Responsible Management Education (PRME) Global Forum in New York in June 2025. And, we appreciate the support and encouragement of Maria Nakalanda to enable you to participate in AfRIC 2024.

What do you do when even live case studies aren't cutting it? Dr. John O'Dwyer created a one-of-a-kind class where MBA students built their own case studies over the course of a semester. Each student got their own company to observe and interview. As they learned about management tools, they asked their assigned companies how they were using those tools for success. Students loved it—but a new policy would lead O'Dwyer to something even better. Read our own case study to find out how he ended vicarious learning in his class: https://bit.ly/3Okvtvi #businesseducation #mba #innovativelearning #educationinnovation

November 4–15 were exceptional weeks of learning. Marketplace Simulations co-sponsored the First Pan African Early Green Growth Acceleration Bootcamp (also known as AfRIC 2024) and facilitated the Real World Global Challenge. AfRIC 2024 was a truly inspiring conference led by Professor Mahamadou Biga Diambeidou for educators and students from all over Africa and the world. The conference was hosted by Université Senghor à Alexandrie with the exceptional support of its Recteur, Dr. Thierry Verdel. In the Global Challenge, Bindu Agrawal and Marketplace author Ernie Cadotte worked closely with 12 student teams as they competed in our Conscious Capitalism simulation. The Conscious Capitalism simulation is a very challenging exercise, and all students were strong competitors and compassionate Conscious Capitalists. We love the picture below because it demonstrates the joy and excitement of everyone involved. We appreciated all the hard work and careful mentoring that our coaches provided to the students. They included Prof. Richard M. Kiai (Karatina University and Strathmore University), Dr. Isaac Muiruri Gachanja (EMBU), Dr. Moctar Naba Boukari (Université Djibo Hamani de Tahoua), Prof. Kyanda Swaib K, PhD (Makerere University), Dr. Dr. Nourhane El Haridi (Pharos University in Alexandria), and Prince Derrick Dodoo (Ghana Institute of Management and Public Administration (GIMPA)) Judges evaluated all the teams relative to their performance during Executive Briefings, Venture Capital Pitch, Report to the Board, and game play. They were the top performers. The top teams included Toure Alamine Alassane dit Papa, Daniel Amani and Raïssa YENOISHI BUHALAGARHA from Université Senghor; and Fortunate Agnes Tusiime, Ronnie Atuhaire, and Elisha Nampwera from Makerere University. All the teams performed very well, and their futures show much potential! We would like to thank Recteur, Dr. Thierry Verdel, Professor Mahamadou Biga Diambeidou, and all the students, coaches, and Université Senghor staff that participated in the Real World Global Challenge. We have all been truly changed by our shared experience.

Rochelle is an amazing student leader. This spring, she got to compete the 2024 PRME Global Students Conscious Capitalism Simulation Competition. Every student in the competition was part of a sustainability-minded club at their school. But the Conscious Capitalism game let them do something they had never done before: apply their values in a lifelike business setting. "Competing against some of the brightest minds from various institutions challenged our whole team to think critically and creatively about how a business can be a force for good in society," Rochelle says. Are you ready to challenge your students in the same way? Check out our Conscious Capitalism business simulation: https://bit.ly/4b4Tb7L

Check out two students' review on Marketplace and the practical lessons they learned through it!

Connor took a close look at his reports each quarter, taking notes in a dedicated notebook. He says, "It's a dynamic simulation. You can't keep doing the same thing over and over again." https://bit.ly/4el2ouU

What have YOUR students told you about the Marketplace experience?