Mars United Commerce

As Thanksgiving approaches, we wanted to express gratitude to our people, clients, partners, and communities for helping us create impact this year! We’re incredibly proud of the work we’ve done, the milestones we’ve reached, and the progress we’ve made in 2024 — none of which would be possible without all of you. In celebration of the holiday, Mars United Commerce will be closed on 11/28 & 11/29. Have a wonderful Thanksgiving!

Cyber 5 has almost arrived, and our team of experts are poised to analyze brand performance and other top trends across the most popular holiday gifting categories at Amazon and Walmart. Join us on December 12 to hear Mars United’s Wade Hobbs and Alix Barrett, The Trade Desk’s Tom Stacy, and Skai’s Kevin Weiss discuss their findings along with pre-event and real-time strategies that can help brands prepare and drive success at retailer tentpole events year-round. RSVP here: https://lnkd.in/egK5dRsu #Cyber5 #brandstrategy #trends #webinar

Through initiatives ranging from streamlined pharmacy orders, to upgraded inventory management systems, to faster checkout processes, our Customer Development team this month examines 6 retailers working to bring greater convenience to employees, brands, and shoppers. Explore these noteworthy efforts and the possible opportunities for brands within each: https://lnkd.in/eUr9x-8h #brandstrategy #retail #insights

With the rise of retail media, personalization, and AR/VR tech, how should brands evolve their media and shelf strategies for optimal demand creation and conversion? Tune into firstmovr's Future of Consumer Experience on December 12 to get the insights! Michele Roney, EVP of Retailer CX, will be leading a session at 12:55 to offer advice for retail media networks looking to build full-funnel advertising opportunities. Register here: https://lnkd.in/eVgJz_eC #firstmovr #retailmedia #brandstrategy #webinar

One great innovation inspires another: The multi-channel launch campaign for Keurig Dr Pepper Inc.’s K-Iced portfolio innovation earned an OmniShopper Award for Integrated Path to Purchase Activation from the Path to Purchase Institute! Congratulations to the innovators at KDP and Mars United Commerce who brought this exceptional campaign to life! Read the case study: https://lnkd.in/eCHENeMX #OmniShopperAward #KDP #innovation

To gain even more “in their own words” insights for this follow-up to our August "Gen Z Playbook," members of Mars United’s Strategic Planning team conducted focus groups with their peers to better understand “A Day in the Life” of this critical consumer demographic. Download your copy here to learn best practices that brands should follow to effectively reach Gen Z: https://lnkd.in/eAGbJy5X #GenZ #shopperinsights #brandstrategy #bestpractices

If you’ve checked out our latest Digital Shelf Report, don’t miss our upcoming webinar on December 4th for a deeper dive into the insights! Ecommerce experts Emily Baynard and Lindsey Simcik will provide updates on recent rollouts and improvements across 11 leading commerce players and offer tips on how to utilize the report to drive success on the digital shelf. RSVP here: https://lnkd.in/exHmUxHi Need to catch up on the report? Download your copy here: https://lnkd.in/eBQhT_4c #ecommerce #digitalshelf #brandstrategy #brandsuccess

Over the years, the industry has often overcomplicated the concept of the "path to purchase" in the name of progress — and subsequently lost sight of its real value: providing direction on how to create impact for brands, shoppers, and retailers. In this unique report, we present a new definition for the path to purchase that begins with shopper mindsets rather than behavior or tactics. Download your copy here: https://lnkd.in/eNKt8Bbg #pathtopurchase #ecommerce #commercemarketing #strategy

Congratulations to Alyson Rhoades, Senior Account Executive, for being named a "Rising Star" by NextUp, a nonprofit dedicated to creating workplace equity and advancing all women in business through in-person and virtual conferences and training. The Rising Star award recognizes new members who have quickly made an impact on the organization. Aly became a member of NextUp in 2023, soon after joining Mars United Commerce. "I quickly grew to see the value in what the organization stood for and started as a volunteer in 2024," Aly said of the experience. "I attend as many of the available events as I can. I also help promote NextUp through volunteering on the communications team, where I design posts for upcoming events."

At this week's Path to Purchase Institute Live, we shared, we celebrated, and we connected: 🤝 Greta Santori joined Tony Fung of Bob Evans Farms and Stephanie Plehn of Bimbo Bakeries to explain how to create successful co-brand partnerships. 📍 Brooke Roller and richard hashimoto shared a method for developing disruptive trade marketing that inspires exceptional conversion from both existing and new-to-brand customers. 🏆 Mars United℠ Commerce ANZ Managing Director Sally Tobin was feted with a Women of Excellence award for Industry Impact. Read about the many career accomplishments that earned her the award: https://lnkd.in/gxXhnwaj 🏅 Plus, we took home two OmniShopper Awards! Special thanks to everyone who met with us or joined us for a session! We're already looking forward to the next industry event to keep these conversations going. #P2PILive2024 #OmniShopper #PathtoPurchaseInstitute