MediaMath

🌟 MediaMath: A New Chapter with Infillion 🌟 MediaMath is proud to officially be a part of the innovative #Infillion family of bespoke #mediasolutions. Our acquisition and integration into the Infillion product suite is a significant milestone for ad tech, opening a new chapter of growth and advancement in the #advertising technology sector. 🚀 Customizable Experiences, Unbeatable Performance:  MediaMath offers a robust, customizable tech stack for brands and agencies of all sizes. Our modular, API-first omnichannel solutions are specifically designed to give you greater control and help reach your unique customers and goals. 🤝 The relaunched MediaMath is enhanced and upgraded for a new era, designed to deliver even more value to our partners and clients. MediaMath by Infillion offers captivating creative, unique cookieless first-party data for personalized experiences across channels, and transparent full-funnel measurement and attribution to provide advertisers with a unified platform for end-to-end engagement and scalability 💡 What does this mean for you? As we progress into 2024 and beyond, MediaMath, as part of Infillion, will continue to provide the same high-quality service and cutting-edge solutions you've come to trust. Our journey together takes a new path, but our dedication to innovation, excellence, and our customers remains stronger than ever. Stay connected with us as we continue to deepen our integration into Infillion's product suite. We're excited to share with you the enhanced capabilities and opportunities this acquisition brings. For continuous updates and insights into our evolving journey, we encourage you to follow the Infillion LinkedIn page. Learn more: https://lnkd.in/gPqezrzw #programmaticadvertising

We hope your summer is off to a great start! 🌞 Whether or not you joined us on the Croisette for #CannesLions, we're excited to bring you a complete recap of the insights and discussions held at the Infillion Café. This year's programming was rich with knowledge tailored for the advertising industry. Dive into detailed discussions on topics ranging from the realities of attention measurement to the importance of diversity both behind and in front of the camera. 🔗 Explore all our Cannes insights here: https://bit.ly/infil_blog Highlights include: 🔍 Untangling the Reality of Attention Measurement 🏈 How Advertisers Can Keep Up With Sports Fans 🎨 Bridging the Gap Between Creative and Programmatic 🐻 The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign And more on inclusion and collaboration in the ad industry! We extend a massive thank you to our fantastic partners who made these discussions possible! #CannesLions2024 #Advertising #InfillionAtCannes #AdTech #DiversityInMedia #Creative

Last year at Cannes, MediaMath was on the verge of bankruptcy. This year, thanks to Infillion's acquisition and integration, the story is one of revival, growth, and a new story to tell. Infillion CMO Laurel Rossi shared this transformative journey on the latest episode of AdExchanger Talks. She highlighted the significant strides we’ve made since acquiring MediaMath’s assets last August, bringing back essential talent and reactivating key partnerships. The human element of this integration has been pivotal, with over 60 former MediaMath employees rejoining the team, and this number continues to grow. Discover the full story of our transformation and future vision. Listen to Laurel’s insights on the latest episode of AdExchanger Talks: https://lnkd.in/edc53nyh #Infillion #MediaMath #CannesLions2024 #AdTech #AdExchangerTalks

Attention measurement isn't just about capturing eyes; it's about capturing minds in meaningful ways. "Our focus should be on maintaining the quality of media to truly gauge the effectiveness of our creative strategies," states Marc Guldimann in our recent thought-provoking piece, "Untangling the Reality of Attention Measurement." 📈 With contributions from industry experts Sophie Kelly, Soren Godfrey, Marc Guldimann, and Laurel Rossi expertly weaved together by Caroline McCarthy at Cannes Lions this year, this article is an educational cornerstone for anyone involved in planning and executing ad campaigns. If you're striving for sustainable success metrics in advertising make sure to read/share this pivotal piece: 🔗 https://bit.ly/Att_Meas #CannesLions2024 #Attention #InfillionAtCannes #Media #Engagement

Real talk: How many browser tabs do you have open right now? Are they vying for your attention like advertisements on various platforms? Our latest report, "Eyes Wide Shut: Traversing the Attention Spectrum," dives deep into the intricate dance of attention in today's digital landscape. Discover why multitasking is killing productivity and how advertisers can cut through the noise to capture genuine, meaningful attention. After all, attention isn't just about being seen; it's about being noticed. Learn how to elevate your ad strategies to deliver premium experiential attention and transform audience interactions. 📈 Read the full report: https://bit.ly/ExperiAtt #Infillion #AttentionEconomy #AdTech #advertising #engagement

"Programmatic" shouldn't be a dirty word for creatives. No, really, hear us out. We're reflecting on an insightful panel we hosted at the Cannes Lions International Festival of Creativity. The session, "Why Programmatic Shouldn’t Be a Dirty Word For Creatives," brought together thought leaders from across the digital advertising spectrum to tackle one of the most pressing issues in our industry today. Our esteemed panelists—Sinead Fox from Bain & Company, Marcos Escalante from Infillion, Dave Kersey from GSD&M, Pirouz Nilforoush from inPowered AI, and Cynthia Clevenger from Tubi—engaged in a dynamic conversation about programmatic advertising. They addressed key questions such as: 🎯 Is it fear of programmatic? 🎯 Is it a lack of education? 🎯 How can we better communicate its success stories and benefits? 📖 Read the full blog recap here: https://bit.ly/ProgXInfil #CannesLions #ProgrammaticAdvertising #CreativeTech #AdTech #InfillionAtCannes

The way fans consume sports is changing rapidly (think Gen Z and "sports-adjacent content"). Advertisers need to adapt! Our latest blog post explores key trends discussed by our "The New Sports Fan: How Brands Can Reach Today's Sports Audiences" panel at last months's Cannes Lions! If you missed this discussion at Cannes, read the full blog post for insights and a full recap: https://lnkd.in/endy_K4G #CannesLions2024 #InfillionAtCannes #sportsmarketing #fandom #genz

Last year at Cannes, MediaMath was on the verge of bankruptcy. This year, thanks to Infillion's acquisition and integration, the story is one of revival, growth, and a new story to tell. Infillion CMO Laurel Rossi shared this transformative journey on the latest episode of AdExchanger Talks. She highlighted the significant strides we’ve made since acquiring MediaMath’s assets last August, bringing back essential talent and reactivating key partnerships. The human element of this integration has been pivotal, with over 60 former MediaMath employees rejoining the team, and this number continues to grow. Discover the full story of our transformation and future vision. Listen to Laurel’s insights on the latest episode of AdExchanger Talks: https://lnkd.in/edc53nyh #Infillion #MediaMath #CannesLions2024 #AdTech #AdExchangerTalks

Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention

We want to extend a big THANK YOU to our partner TheAList, and our "Power Play" panelists, moderated by Marissa Nance! The event featured industry leaders Elizabeth Campbell, Gina Scott, Tracy Sturdivant, and Navarrow Wright, who shared their experiences in forging impactful collaborations between athletes and brands. A few of the biggest takeaways our panelists emphasized? ✔ The importance of measuring both the quantitative and qualitative impacts of brand campaigns to ensure they deliver lasting societal benefits. ✔ Authenticity is crucial—connecting with someone who can genuinely convey your story makes all the difference.. Stay tuned for more cafe insights all week at #CannesLions2024! #InfillionAtCannes #SocialImpact #BrandPartnerships #SportsMarketing #AthleteAdvocacy