MESH Experience

Did you know #Retail #Media is 2.6x more likely to improve #brand consideration compared to traditional #advertising? Our recent research with SMG analyzed 16,000+ consumer experiences and revealed retail media isn't just for conversions - it's an untapped powerhouse for #brand #building. What's your take: Should brands be shifting more of their brand-building budgets to retail media networks? #RetailMedia #BrandBuilding #MarketingStrategy #ShareOfExperience #SoE

🌟 What a year! As we wrap up 2024, we're proud to share MESH Experience's remarkable journey: 🏆 #Recognition that matters: ·        Double Market Research Society (MRS) Awards finalist for our work with Boots Media Group and LATAM Airlines ·        Dana DiGregorio named an Insight250 winner for the second consecutive year 📊#Game-#changing insight: ·        Published groundbreaking retail media study with SMG and Path to Purchase Institute, analyzing 16,000+ consumer #experiences ·        Launched our "Going for Gold" #sponsorship measurement guide 🎤 Global #thought #leadership: ·        Dana DiGregorio spoke at Cannes Lions International Festival of Creativity on Cultural Resonance in AI as well as Advertising Week NY's 20th anniversary ·        Fiona Blades presented at ESOMAR Chicago and keynoted Women Data Professionals NY 📈 Innovation in action: ·        Expanded #subscription studies across multiple categories and delivered game-changing insights through our interactive dashboards ·        Strengthened our Share of Experience metric (0.96 correlation with market share in retail banking!) Thank you to our amazing clients, dedicated team, and supportive partners who made these achievements possible. Here's to creating even more impactful experiences in #2025! #MESH2024 #MarketResearch #Innovation #BrandExperience #MarketingEffectiveness #YearInReview #SOE

Loads happening at MESH Experience this fall! Check out some of the highlights below, and be sure to sign up for our newsletter here: https://lnkd.in/eETk7ms5 SMG & Path to Purchase Institute  – Have you seen this collaboration? Fiona Blades partners with SMG and P2PI to showcase the value of #Retail #Media in your marketing mix to prove that indeed retail media DOES #build brand! Advertising Week – Once again, our very own Dana DiGregorio showcases at ADWNY24. This time, she puts the chairman himself in the hot seat as he celebrates 20 amazing years as the CEO of Advertising Week NY. Market Research Society (MRS) Awards – We're a finalist for not one, but two MRS awards! Our work with Boots Media Group has solidified a finalist award for #Media #Insights, while our work with LATAM Airlines has resulted in being a finalist for the #Cultural #Meaning award.   Women in Data® – Fiona has been asked to Keynote at the Women Data Professionals event in New York on December 3rd! The Futurview Podcast will be featuring Fiona Blades this month! Check out the interview with Henry Piney here: https://lnkd.in/eS5jVmmi    

Are you attending the Retail Media Summit in the UK? We are! Join Fiona Blades as she shares insights from our work with SMG exploring how retail media impacts on upper funnel brand metrics. Fiona will be joining Katie Streeter Hurle and Cyndi Loza in a panel discussion at this prestigious event hosted by SMG and Path to Purchase Institute. #SOE #RetailMediaSummitUK #retailmedia #marketingeffectiveness #ShareofExperience

Congratulations to our very own Dana DiGregorio on her Insight250 #2024 award celebrating “The world’s top 250 pioneers, leaders and innovators in market research, data-driven marketing and insights”. #SOE #Insights #Leaders #Womeninbusiness

Budget Battles? Turning Data into Your Secret Weapon! Spring has sprung and summer has sunned. And now we know what lies ahead…it’s the challenging budget season! The Hunger Games of Marketing and Finance awaits. This is why we are delighted to let you know that MESH Experience has teamed up with Jet Cooke, ex Marketing Director, Fidelity International and award-winning Marketing Leader, to help our clients take the winner’s seat at the table. With over 30 years in marketing, Jet Cooke wants to give back. Her super-power is helping CMOs and CFOs better evaluate and secure the right budget fostering strong relationships across marketing and finance at companies like BT and Fidelity International. We were lucky enough to partner with Jet over the 5+ years where she used our unique Experience data to help secure budgets and grew revenue +350%. There is plenty of evidence to show the negative impact on brand performance through lack of investment in marketing over time. The problem is that so many companies have a short-term focus and are not aware of spending or experience trends in their category. This is where we can help! We can see the IMMEDIATE impact on Share of Experience (a measure of how present your brand is through every touchpoint and one that correlates extremely strongly with market share) of cutting your paid marketing activity. For one brand leader, the brand loses Share of Experience leadership position to a competitor and almost halves the number of people seeing the brand each week. Jet has recently published a relevant piece with IPA (Institute of Practitioners in Advertising) https://lnkd.in/eBRFSnY7 And what’s more, in September Jet is presenting at The Financial Services Forum: https://lnkd.in/es_MBcpm Let Us Help! We are offering clients a quick, powerful audit to arm you with the evidence and talking points you need. We'll pinpoint your challenges, show you the risks of cutting marketing, and help you find smart ways to trim without sacrificing results. Whether you would like a free chat or to provide a nominal fee or percentage on results, please get in touch! We want to help! #ShareofExperience #marketingmeasurement #SOE #IPA #FSF #Budgetchallenges

Check out this clip below from the Research Revolutionaries Podcast featuring Fiona Blades as she talks about AI and the role of research! #SoE

Congratulating two of our favorites today! Pete Markey has been appointed ISBA's newest President, and with Pete at the helm, we know great things are to come. Ollie Shayer walked away with an award for his work in #Retail #Media at the ISBA event yesterday as well. We have been fortunate enough to work with both Pete and Ollie at Boots UK, as well as the ISBA association, and we can't wait to do more! #SoE #advertisingeffectiveness

“If content is king, then context is queen and we all know who runs the castle! Not measuring in the moment could be damaging for your brand, as potentially culturally damaging, based on the context in which the advertising is experienced. The biggest tension point I see between generative AI and culture is forgetting about the 33% of the world who are not online for various reasons, and inevitably widening the gap between the real world and the potential synthetic cultures we are creating.” Our very own Dana DiGregorio representing our beliefs here at MESH Experience and why measurement within real-world context is so important! #ShareOfExperience

Thank you to News Direct for spreading the word on better measurement and why Share of Experience is the superhero metric! #measurement #ShareofExperience #SOE