Messer Media

Open Auction demand generation is more complex below the surface. Supply partners and Curation Houses are actively packaging publisher media with various data signals in the open auction to generate buyer demand. Simultaneously, publishers are doing the same. This drives market liquidity, but it may undermine a publisher's efforts to set up their own data-driven deals. In the visualization below, you can see the demand types by who is selling it. Sales leaders must navigate the Rise of Curation. Yield Managers must adapt to new market dynamics. Thank you to to the wonderful Lila and Jana for their help!

We are proud to announce the acquisition and relaunch of Hunker.com, a digital platform for the design curious and DIYers, and Cuteness.com, a longtime go-to for pet lovers!  In addition, Static Media has also acquired Sciencing.com and GardenGuides.com.  We’re excited to welcome these brands into the Static Media family, as we expand into new verticals and continue to build in the home, lifestyle, and DIY space.

Last trip to NYC in 2024, let's pack the schedule for Advertising Week! Reach out and we'll get some time scheduled to work through your big plans for 2025! Messer Media #curation #dataprivacy #programmatic #retailmedia

Join me Wednesday for a rousing breakfast roundtable to discuss The Rise of Curation and how it works for your business before Programmatic I/O. Weds Sept 25, 8AM on the 9th Floor! #ProgIO #Curation Messer Media AdExchanger

Is AI going to replace you? Is AI going to eat your industry? Are you positioned to take advantage of tectonic shifts occurring? Tues Aug 20 at 11AM ET Sign up here: https://lnkd.in/g3mvM_iB Please join David Berkowitz, Aleksandar Sasha Grujicic and myself, moderated Progress Partners' EIR director Jessica Geran Straw, as we share our insights on AI's transformative impact on the workplace. Discover diverse perspectives on how AI might redefine work and the technological landscape—from minor changes to complete transformation—followed by an engaging debate and audience Q&A. 💡

Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its #Chrome browser seems to have, in turn, reversed some publishers’ stances on the #PrivacySandbox. In this piece by Kayleigh Barber, we speak to Amit Grover of Quizlet, and Scott Messer of Messer Media.

Busy week! Here's a roundup of my thoughts and advice shared with colleagues: “Third-party cookies in Chrome get a reprieve from death row, but they still have a life sentence"... Digiday “No one should take a false sense of security at this news,” said Scott Messer, founder of consultancy Messer Media. “The only sure way to lose here is by retreating from your diversification plans.” ADWEEK “I was not surprised to see Google’s announcement that it would pause the deprecation of third-party cookies. Looking ahead, there is no changing the fact that cookies will still be deprecated within Google Chrome, even if a small percentage remains. With at least 60% of the web being unaddressable by cookies at the moment, the focus should be on solutions that work for cookieless environments. I advise my clients to stay the course and continue weaning into a cookieless future. While the sandbox will be an important part of the ecosystem in the future, the short-term focus should be on more immediate and tangible solutions beyond just the sandbox.”  AdMonsters Thank you Kayleigh, Trishla, and Andrew for reaching out and coverage. CC: Messer Media Links in comments

🌟 Introducing the inaugural AdMonsters Dream Team! 🚀 Meet the trailblazers driving innovation, pushing boundaries, and making waves in ad ops. 🌊💼 Join us in celebrating excellence, dedication, and passion as we spotlight these extraordinary individuals shaping the future of our industry. Join the AdMonsters Dream Team at Publisher Forum Boston, August 4-6 for roundtables, in-depth conversations, and networking with fellow publishers. 🗓️✨ https://lnkd.in/exDxA8ew . . #AdMonsters #DreamTeam