MMA MENA

🌲Sometimes, the best plans for the future begin away from the noise, in a quiet space filled with big ideas & bold conversations.   On December 25-26, the MMA MEA family came together in a remote haven, not just to reflect on what we’ve done but to reimagine what’s NEXT! We debated, questioned, and celebrated—a raw, honest, and deeply needed reset. What worked? What didn’t? And more importantly, what will make us bolder, smarter, and future-ready in 2025?   This wasn’t just a gathering; it was a commitment. To be better. To do better. To think smarter. To embrace change not as a challenge but as an opportunity. Because the future is up to us to shape it, futureproof it, and leave no room for ordinary.   Here’s to the MMA MEA Team—a group of dreamers and doers who inspire at every turn.  Together, we’re not just planning the future but building it. 🚀Let’s make 2025 the year we dare to be different, think bigger, and move faster. The year we didn’t just watch what’s NEXT!—we made it happen. 🌟   Happy New Year! ☘️ --- 🌲Bazı yolculuklar sessizlikte başlar; büyük fikirlerin, cesur tartışmaların yankılandığı, geleceği yeniden şekillendirme cesaretinin filizlendiği anlarda…   25-26 Aralık tarihlerinde, MMA MEA Ailesi olarak uzak bir köşede buluştuk. Yalnızca geçmiş yılın muhasebesini yapmak için değil, geleceği yeniden hayal etmek için. Sorguladık, tartıştık, kutladık. Ne doğruydu, ne eksikti ve 2025’te daha cesur olmak için, daha akıllıca hareket etmek için, geleceğe daha hazır olmak için neler yapmalıydık? Her konu ince ince ele alındı, kararlar verildi.   Bu sadece bir toplantı değil; bir taahhüttü. 2025’te daha iyisini yapmak, daha akıllıca düşünmek ve daha büyük düşünmek için bir çağrı.    Bu başarıda emeği geçen MMA MEA ailesine gönülden tekrar teşekkürler. Hep birlikte sadece geleceği planlamıyor, onu sıradanlıktan çıkararak inşa ediyoruz. 🚀 Ayse Evin I Mine Güven I Serkan Karaman I Zeynep Albora I Burcu Erkin Yıldızak I Bülent Doruker I Güliz Senok I Linda Kender I Buse Kasal I Melike Kurtcan I Fadime Melike TÜRKYILMAZ I Mpho Dlamini I Nazli Hepyaz Iseri I Sarah Utermark I Yılmaz Akbayır I Zeynep Kirkagaclioglu Yavas I Senay Gökpar Cengiz I Cem Birol

🚀 𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀! Join us at 𝗠𝗠𝗔 𝗔𝗰𝗮𝗱𝗲𝗺𝘆’𝘀 first-ever certificate program in the region, powered by Digital Turbine! This exclusive 3-session webinar series is designed to help you harness the potential of mobile games as a game-changing advertising channel. Attend all three sessions to gain cutting-edge insights, practical strategies, and earn an 𝗠𝗠𝗔 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 – a recognition of your expertise in mobile advertising innovation. Don’t miss your chance to stay ahead in mobile advertising innovation! 1️⃣ Awareness: The Opportunity and Necessity of Using Mobile Games in Your Media Mix 🗣️ Speaker: Yesim Sahin Utku 📅 Date: 16 January 2025 | 🕐 12:30-13:30 UAE Time 2️⃣ Consideration: Cooperative Moments and the Attention They Harness 🗣️ Speaker: Joelle Atallah 📅 Date: 23 January 2025 | 🕐 12:30-13:30 UAE Time 3️⃣ Action: The Ultimate Guide to Interactive Mobile Video Ads 🗣️ Speaker: Gregory Wester 📅 Date: 30 January 2025 | 🕐 12:30-13:30 UAE Time 📌 Register Now 👉 https://lnkd.in/dWYMEFt2 #MMAAcademy #MobileAdvertising #DigitalTurbine #WebinarSeries #MarketingInnovation #Certificate #gaming #shapethefuture #FutureofMarketing #MMAMENA Melis Ertem Linda Kender Nazli Hepyaz Iseri Güliz Senok Melike Kurtcan Zeynep Albora Arda Mert Güner

🔥 The submissions for SMARTIES™ MENA AWARDS 2025 are still ongoing! 🔥 And we know that entering awards programs often raises countless questions. Which category is the best fit for my project? What do the judges prioritize? What are the key dates? Are there similar case studies I can learn from? Now, all these questions—and many more—can be answered with SMARTIES™ COACH GPT. Your AI-powered guide, SMARTIES™ COACH GPT, is designed to direct you to the most suitable categories for your project, share essential tips to impress the jury, and provide inspiration from dozens of local and global projects from previous years. In short, SMARTIES™ Coach GPT will be your best companion on the exciting journey to winning the coveted gold SMARTIES . Start using SMARTIES™ Coach GPT now 👉 https://lnkd.in/gbWXVr32 to submit your entry to SMARTIES™ MENA AWARDS 👉 https://lnkd.in/dDZczx6t The on-time submission deadline is January 31. #shapethefuture  #futureofmarketingexcellence  #creativity  #innovation  #technology  #digitalmarketing  #AWARDS  #marketingawards  #WARCindex  #mmaBII  #RECMA  #modernmarketing  #SMARTIESMENAAWARDS’25  #SMARTIESCOACH  #AI

🎉🎉 The SMARTIES™ MEA AWARDS 2024 winners were celebrated on the evening of December 16th at the magnificent Gala held at Swissotel The Bosphorus. Congratulations to all the winning campaigns! 👏🏻👏🏻 You can view all the winners through the link 👉 https://lnkd.in/drhEH2t4 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMEAAWARDS’24 #SMARTIESCOACH #AI

🚀 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗶𝗻𝗴! Join us for MMA Academy’s first certificate program in the region, powered by Digital Turbine. This 3-session webinar series will help you unlock the power of mobile games for advertising success. 🎯 What You’ll Learn: - The growing importance of mobile gaming in today’s media mix. - Attention metrics that drive impactful campaigns. - Interactive mobile video ad strategies for better brand engagement. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 1️⃣ Awareness: The Opportunity and Necessity of Using Mobile Games in Your Media Mix. Speaker: Yesim Sahin Utku Date: 16 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) 2️⃣ Consideration: – Cooperative Moments and the Attention They Harness Explore the power of cooperative moments and attention metrics for impactful advertising. Speaker: Joelle Atallah Date: 23 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) 3️⃣ Action: The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video ads to drive brand growth and engagement. Speaker: Gregory Wester Date: 30 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) ✅ Don’t miss this opportunity to gain exclusive insights and practical strategies. Join all the 3 sessions and earn your MMA Academy certificate! 📌 Register Now 👉 https://lnkd.in/dWYMEFt2 #MMAAcademy #MobileAdvertising #DigitalTurbine #WebinarSeries #MarketingInnovation #Certificate #gaming Nazli Hepyaz Iseri Güliz Senok Linda Kender Zeynep Albora Arda Mert Güner

🌟 As the marketing world continues to evolve with the support of technology, the SMARTIES™ Awards are also advancing! The 2025 SMARTIES awards will be presented across 7 main categories and 26 subcategories at the SMARTIES™ AWARDS MENA 2025 Gala Night, held on May 15th in Dubai. 🏆 Here are the Main Categories: 📈 Marketing Impact 💡 Purpose-Driven Marketing 📊 Impact Media 🚀 Emerging Tech Marketing 🛒 E-Commerce Marketing 🎨 Creative Marketing 🤖 AI Marketing / NEW! You can explore the categories and subcategories 👉 https://lnkd.in/dpxScjs Why Should You Participate? 🌟 The SMARTIES™ AWARDS is the only global awards program that recognizes innovation and creativity in every branch of modern marketing. You can participate with your projects from the period September 2023 – December 2024. Winners will have the opportunity to be listed in WARC Media 100, RECMA, and the MMA SMARTIES Business Impact Index (BII). Submit your entry now 👉 https://lnkd.in/dDZczx6t 🤖 This year, not only have we added AI as a new award category, but we’ve also integrated AI into our submission processes. Meet your dedicated SMARTIES™ Coach GPT, available to assist with all your SMARTIES™ AWARDS-related questions. To get to know SMARTIES™ 👉 Coach https://lnkd.in/gbWXVr32 If, by chance, you still can’t find the answer you’re looking for, feel free to reach out to us at Zeynep.albora@mmaglobal.com On-time Submission Deadline: January 31, 2025 Let’s shape the future of marketing together this year! 🌍🚀 #shapethefuture  #futureofmarketingexcellence  #creativity  #innovation  #technology  #digitalmarketing  #AWARDS  #marketingawards  #WARCindex  #mmaBII  #RECMA  #modernmarketing  #SMARTIESMENAAWARDS’25  #SMARTIESCOACH  #AI

🎉 The Big Day is Here! 🎉 Tonight, we gather to celebrate the best in modern marketing. Venue: SWISSOTEL THE BOSPHORUS Date: TODAY! Time: 19:00 We look forward to seeing you this evening at the SMARTIES™ MEA & Türkiye AWARDS 2024 Gala at Swissotel The Bosphorus, Istanbul! 🏆 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESAWARDSMEA’24 #SMARTIESCOACH #AI

✨ 5 Reasons to Enter the SMARTIES™ MENA Awards 2025 ✨ Join the SMARTIES™ MENA Awards 2025 and unlock benefits beyond the trophy. Don't just watch others dominate the marketing scene. Here’s why you should enter: Here’s why you should enter: 1️⃣ 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝘁𝗶𝗴𝗲: Be one of the first SMARTIES EGYPT winners and get your great work recognized across the industry. 2️⃣ 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗮𝗴𝗲𝗻𝗰𝘆: Be listed in WARC 100 and RECMA's rankings and featured in the MMA SMARTIES Business Impact Index. 3️⃣ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Benchmark your work, showcase your team's expertise, refine your approach and set trends. 4️⃣ 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Connect with industry professionals, agencies, and influencers. 5️⃣ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Gain insights, discover innovative techniques, and spark creativity. ✨Ready to Enter? 🔗Visit our SMARTIES™ MENA website - https://lnkd.in/eGmrVJh ⏳ The deadline to benefit from on-time rates is Jan 31. #shapethefuture  #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMENAAWARDS’25 #SMARTIESCOACH #AI

🚨 Happening in 1 Hour! Don’t miss the MMA MENA Influencer Marketing Committee Webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴”, starting at 12:30 UAE Time. Join industry leaders Afşın Avcı and BJ Cunningham to uncover practical strategies that will elevate your influencer marketing campaigns. 📌 Join Now: https://lnkd.in/d9TX4CyS

𝗧𝗵𝗲 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗶𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄! The 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is thrilled to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴,” happening tomorrow! Join our speakers, Afşın Avcı from INFLOW Network and BJ Cunningham from INFLOW Network, to discover the fast-evolving world of influencer marketing and learn practical strategies to elevate your campaigns. 📅 Date: December 11, 2024 🕒 Time: 12:30 – 13:30 UAE Time 💻 Platform: Zoom This webinar marks the first initiative by the MMA MENA Influencer Marketing Committee to empower and support marketers across the region. Don’t miss out—this is your chance to stay ahead in the digital marketing game! 📌 Register Now: https://lnkd.in/dVqygFh6 Let’s shape the future of influencer marketing in MENA together! #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing