Mochi Love

🎉 We’re thrilled to be named one of the six finalists pitching at the NOSH Live, Nosh.com Live on December 5th and 6th! Excited to share the stage with other visionary founders, including NOOISH, doosra, Brune Kitchen, Harken Sweets, and CHUTNI PUNCH. Proud to showcase Mochi Love and connect with leaders who are redefining the food industry! 🚀🍡 #NOSHLive #FoodInnovation #MochiLove #Entrepreneurship https://lnkd.in/g6QPSXUV

✨ Excited to be part of the  Naturally Bay Area Distributor & Retailer Panel + Innovation Showcase tomorrow! We’ll be sampling Mochi Love from 5:30–8 PM alongside some fantastic #BayAreaFoodFounders and industry innovators: Cult Crackers, Three Trees, Country Archer Provisions, Gus's Community Market, Canyon Market, Good Stuff Distributor, Inc. Hugh Rosen. Looking forward to connecting, sampling, and talking all things food! If you’re attending, come say hi and let’s chat about the latest in food innovation and taste trends. 🍡🌱 #BayAreaFood #FoodInnovation #NaturallyBayArea

Shameless self-promotion: Our preliminary Mochi Love product is called the Crème Cloud. It looks like your standard mochi dessert from the outside, but it's actually quite different. The inside filling that you're probably used to seeing as a room-temperature base or a frozen ice cream is neither; it's a light, airy (cloud-like!) French créme. It's this filling that allows our Créme Clouds to enter the grab-and-go space, where mochi has never been before. I mean, LOOK at her: https://lnkd.in/dYpMhErX

Apparently when a celebrity promises a brand is coming and then invests in another brand before her launch, she’s the center of every news article! But seriously, Meghan Markel’s alleged jam brand got us thinking about celebs and public figures launching food and beverage brands and wanted to hear your thoughts! As consumers, do you want to try a brand like this? As marketers, what do you think? Also thank you New York Magazine for breaking down all the media craze into a lovely summarized article! https://lnkd.in/eumfpXwS

Couldn't agree more with this Forbes article on the importance of branding/brand strategy, which has still been circulating in our feeds despite its December publish date. We knew that when we launched Mochi Love, the branding was going to play a huge role in the success of our brand. We were lucky enough to partner with Frooishen and work directly with Casey Harshman, Elizabeth Niehaus, and Sarah Olney (or Cazzyrah, if you're into celeb name combos), who understood the assignment of creating a brand that evoked feelings of joy and nostalgia just by looking at them. Our packaging, logo, and assets set people up to go to their happy places, and then they taste our products and complete the journey! Seriously, if anyone needs a branding agency, this is it! Comment if you'd like an intro! https://lnkd.in/eichUYhV

Did you know how versatile mochi was? Our co-founder has seriously used mochi every which way, and fell in love. Hence…Mochi Love!

Okay, okay starting a #smallbusiness hasn't actually been bad as this meme suggests. That being said, we think it's time to properly introduce the team and give a bit of insight into all their roles! Meet Will Miller aka Miller-MacGyver lets just say where there is a Will there is a way (haha, we're so punny) His engineering background and tech experience bring to life all the wild mochi creations—like the towering mochi masterpiece, our custom CNC-branded signs, quirky 3D-printed keychains, and the sleek structure of our website and packaging! Meet Brandie Miller aka BRANDie --the heartbeat of the brand. With a seasoned background in CPG, a passion for food, and the mastermind behind some of our wildest ideas. Her idea of a good time? Cruising grocery aisles, obsessing over ingredients, innovation, and packaging. Meet Kat LaFata-- Our Marketing Maven who wears all the hats- wordsmith extraordinaire, pitch deck prodigy, social media sorceress, newsletter ninja, tradeshow champion , and creative virtuoso (the alliteration can only go so far). Oh and NBD a business degree is her maraschino cherry on top! You'll be learning a lot more about the team and the brand as we grow, but for now, we're just pleased to meet you!

According to this recap of the Specialty Food Association Summer Fancy Food Show by SPINS, mochi is trending. Not a bad time to be an innovative mochi snack brand, right? https://lnkd.in/gxkp3JaC

As we start a new month, we cannot help but look at some of our favorite moments thus far. We haven't even been a brand for 4 months yet and we've already had so many wins! The launch party, sampling our Crème Clouds at various trade shows and expos, having #mochilovemoments with friends and family, and launching in 5 stores and 2 online marketplaces were only just a few of our top memories. Below are some photos and videos of Mochi Love life; please comment if we missed tagging you! Startup CPG Naturally Network Brandie Miller Will Miller Kat LaFata TIG Collective https://lnkd.in/eCp-WwWt

Our launch party was a huge success and we're so humbled by the turnout! A huge "THANK YOU" goes out to our families and friends, members of Startup CPG and Naturally Network, and all of the creators, industry founders, retail buyers, and investors that showed up! And a special thanks to La Boulangerie de San Francisco for hosting us and NY&Bagels for helping with all the marketing! Check out some of our favorite photos and make sure to follow our page for updates on where to buy, product launches, events, and more!