Momentum Commerce

Happy Holidays from all of us at Momentum Commerce! As we wrap up an extraordinary year, we’re taking a well-deserved break to recharge, reflect on our achievements in 2024, and spend valuable time with family and friends. To our incredible client partners—thank you. We’re thrilled for the opportunities 2025 has in store and look forward to continuing to innovate and grow together. Wishing you and your loved ones a joyful holiday season and a bright, prosperous New Year! 🥂 ❄️

Check out John T. Shea's 3 Holiday Shopping Trends on Amazon US 🎁 📦

New-Hire Spotlight! 🔦 Big week here at Momentum Commerce: we’re welcoming three awesome new members to our Services Team! Nicole Heidi Romangsuriat MBA MSBA and Isabel Croteau are joining us in Boston, and Margaret Bickerstaffe is joining our NYC crew. We're so excited to have you all on the team!

Momentum Commerce clients brought their A-game this Turkey 12 🔥 We’d like to take a moment to give a massive shoutout to our incredible Client Teams. Your relentless dedication, strategic expertise, and tireless efforts are the backbone of these results. None of this would have been possible without you! Swipe through to check out some of our wins! #turkey12 #cyberweek #amazonus

In the final hours of #CyberMonday, a massive wave of last-minute shoppers drove peak activity that outpaced the busiest hours of #BlackFriday. This late surge underscored a shift in consumer behavior, with shoppers waiting until the eleventh hour to snag deals. During the Cyber Monday peak, CPCs for Sponsored Brands and Sponsored Product Ads fell significantly, even as sales volumes climbed. While this created a prime opportunity for brands to capture high-value conversions at lower costs, many were constrained by budget caps. As a result, many of these brands missed out on the full impact of the late sales, leaving potential revenue on the table. Cyber Monday’s final push is a valuable reminder: preparedness and adaptability can turn last-minute opportunities into significant wins. #turkey5 #cyberweek

What an incredible 12-day stretch it's been! 🦃 Based on client data, Cyber Week sales increased 18% year-over-year, with Turkey 12 sales surging by 27% year-over-year. We observed a remarkably strong lead-in period across clients, capped off by record-breaking performances on Black Friday and Cyber Monday. Stay tuned—more insights from Turkey 12 are on the way! #turkey12 #cyberweek #BlackFriday #CyberMonday

Happy Cyber Monday! 🖥️ Yesterday, the Sunday after Thanksgiving, saw a 16% increase in sales across all clients studied compared to last year! In 2023, Cyber Monday sales reached 93% of Black Friday’s total. Will we see it surpass Black Friday this year? Stay tuned for more updates! #bfcm #cyberweek #amazonus

Yesterday’s sales reached 51% of the Black Friday 2023 total, climbing from 41% on the same day last year. Will this momentum carry through to Cyber Monday? Stay tuned to find out! #bfcm #cyberweek #amazonus

Despite a strong lead-in period, Black Friday sales still showed an impressive 19% average year-over-year growth across all clients studied. How will Cyber Monday stack up? #bfcm #amazonus #cyberweek

Only 3 days left until Black Friday, and cumulative sales are tracking 42% higher year-over-year! While momentum has eased slightly in recent days, sales continue to outpace the 2023 lead-up. Keep an eye out for daily updates! #bfcm #amazoninsights #cyberweek