MRI-Simmons

The surge in women's sports popularity offers a unique chance for advertisers to connect with passionate and loyal fan bases. By aligning with women's sports, brands can tap into a growing, diverse audience and foster meaningful connections that drive long-term loyalty. Read more on our blog: https://lnkd.in/e5YB2GcS

As another year draws to a close, we pause to thank all the amazing people at the core of our work. To our exemplary teams at MRI-Simmons: Our progress comes entirely from your talent and efforts. Thank you for your tireless work throughout the year. To our clients: your partnership is the fuel that powers our commitment to quality and innovation. Thank you for your continued patronage; we look forward to helping your continued success in 2025. Warm wishes to all for a happy, healthy holiday season!

2024 REWIND: Revisiting some of our best shares from the past year We've saved the best for last. A Marketer's Guide to Data Enrichment is a handbook for successfully leveling up your data assets. This ebook reveals: What "data enrichment" is and why it is essential in a privacy-forward consumer world What to look for in an enrichment partner to ensure the most accurate results Example use cases for enriched data that your competitors may already be using to drive results Download the ebook here to step up your data game in 2025: https://lnkd.in/ec_7zsti

2024 REWIND: Revisiting some of our best shares from the past year Arguably the biggest moment for our business in 2024 was launching Consumer Canvas, our most ambitious effort to date for unlocking the full potential of first-party data. With MRI-Simmons' 60,000 consumer attributes modeled to a national consumer file of 250MM+ American adults, marketers can scale their first-party data into a comprehensive data asset for: ENRICHMENT, bringing the full view of their customers & prospects into focus DISCOVERY, with a nationally representative dataset that fuels segmentation, audience targeting, and media planning ACTIVATION, pushing campaigns directly to those audiences at any endpoint without using proxy audiences Take a look back at the blog post that accompanied the announcement here: https://lnkd.in/gS4UTMcm Want to learn more about Consumer Canvas and level-up your first-party data? Click here to get in touch with us: https://lnkd.in/e2RZAa4R

2024 REWIND: Revisiting some of our top shares from the past year We teamed up with Roundpeg Consulting, LLC's Hannah (Botsford) Bronston and Eric Heinemann to reveal the consumer mindset at the convergence of tech and personal health. From preventive care behaviors to wearable purchases and beyond, Hannah and Eric share the insights they're using to drive results for their clients. In the process, they happened to give a masterclass on how MRI-Simmons tools (Correspondence & Cluster and Custom Survey Integration, to be specific) can fuel workflows. Watch the webinar here: https://lnkd.in/eKWbk66u

The MRI-Simmons 2024 Sports Fan Study revealed a big uptick in WNBA viewship following the league's banner season. In a new report, we're offering deep insights into the surge in WNBA popularity and fan engagement trends. In this report, you'll learn: 🏀 The current state of WNBA fandom among Americans 📺 The media habits of WNBA fans, including their high subscription rates to sports streaming services 🎯 How to effectively target WNBA fans based on their demographic and attitudinal profiles Get the report here: https://lnkd.in/exjYBtci

We're excited to announce that MRI-Simmons has joined the Truthset Data Collective to enhance data accuracy and transparency in marketing. This partnership validates the high quality of our data sets, adding another layer of trust for our clients. We're committed to helping marketers achieve better results with reliable data. Read more in the press release: https://lnkd.in/eMtm_dyS

2024 REWIND: Revisiting some of our top shares from the past year Podcasts grew from near obscurity 20 ago to boasting massive audiences, creators signing lucrative distribution deals, and no shortage of ad placement opportunities today. In a webinar (featuring Audacy, Inc.'s Reggie Shah) and subsequent blog post based on MRI-Simmons Podcast Study data, our own Emily Paschal Williams unpacks the unique activation opportunity among podcast audiences. By leveraging listener attitudes toward the medium itself and how they incorporate listening into their daily habits, marketers can seamlessly integrate their products & brands into the daily lives of their desired targets. Read the blog here: https://lnkd.in/eA47ywjM Watch the webinar here: https://lnkd.in/e2dACRqE

2024 REWIND: Looking back at some of our top shares from the past year We kicked off 2024 by sharing our blueprint for success in an evolving TV advertising landscape. While the advertising space remains as dynamic as ever, these 4 strategies are as valuable today as the day we first published them. In 2025, we encourage you to continue this approach: 1. Create a future-proof data game plan. 2. Select high-quality data that works across tactics. 3. Monitor the right metrics. 4. Demand data transparency Revisit the ebook to keep your TV advertising efforts ahead of the game into the new year and beyond: https://lnkd.in/emFJsQrk

As decision-makers gear up for 2025, understanding your target audience's sentiment is crucial. Kickstart your efforts with a world-class custom survey! Custom Survey Integration from MRI-Simmons empowers you to create and field up to 10 custom questions to a high-quality, nationally representative sample, which we'll balance and fuse with MRI-Simmons USA's 60,000+ consumer measures. Results land directly to your Catalyst account in as little as 2 weeks. A dedicated team of MRI-Simmons Solutions Architects is on-call to help you optimize your questions and targets, ensuring you get the most out of your survey. Put that last bit of this year's budget to good use! Start now to hit the ground running with fresh insights in 2025: https://lnkd.in/gH4kMhsY