MVP

Three cars, three opportunities to win. For the team, for sponsors, for the fans. How is your commercial rights strategy in 2025 seeking to put your partners in a position to capitalize on your success?

A big congratulations to our friends at the National Hockey League (NHL) and Athletes Unlimited on being named winners of the Most Impactful award! We're proud to work with amazing clients who drive the industry forward through their platforms and commitment to their communities. 👏 🎉

We had a great time at the Law Enforcement Torch Run for Special Olympics International Conference in San Antonio last week! Our team led a session on the benefits of sponsorship and how non-profit organizations can drive tremendous value for their donors through creative partnership strategies. MVP is proud to support this great cause for Special Olympics as a sponsor of the event and through the insights and analysis provided by our team. #MVP #Sponsorship #Measurement

🚨 JOB ALERT: Data Quality Engineer 🚨 Are you a talented Data Quality Engineer ready to revolutionize sponsorship measurement and play a critical role in ensuring that the data powering our platform is accurate, reliable, and trusted by our customers? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the crossroads of partnerships and data with MVP. This role will collaborate with cross-functional teams — including data engineers, product managers, and analysts — to design and implement solutions that proactively monitor, validate, and enhance data quality. Your expertise in automation and data quality best practices will help us build robust frameworks that drive better insights and exceptional products for our customers. Sound like you? Apply here: https://lnkd.in/gDp2qhRU #data #engineer #sponsorship #measurement #hiring #austin #remote #MVPIndex

Big things are ahead for our friends at the National Hockey League (NHL) as they continue to innovate and create contextualized partnership moments through technology!

Supporting marquee partnership assets with activation and context that are aligned to partnership objectives has become the new normal for sponsorship. Great insights from pir own Richard (Richie) M. Smith below: 👇👇👇

What a fantastic time at our team happy hour in Austin this week!   With #MVPeople spread out all over the country, it's always good to catch up and share stories! #MVP #Austin #measurement #valuation

Following their stunning victory over top-ranked Alabama, Vanderbilt fans celebrated in style, parading the goalposts through the streets of Nashville before giving them a splashy farewell in the Cumberland River. While the SEC imposes a $100,000 fine for such celebrations, the earned media value has far exceeded that amount—over six times, in fact—putting Vanderbilt firmly in college football’s national spotlight. This win has not only elevated the school's profile but also provided players like quarterback Diego Pavia with a significant boost in social media following and projected NIL value. #MVP #sponsorship #measurement #valuation #Vanderbilt #collegefootball #NIL

🚨 JOB ALERT: Creative Strategist 🚨 Are you a talented Creative Strategist ready to revolutionize sponsorship measurement and data visualization? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the crossroads of partnerships and data with MVP. This role will leverage your creative and design skills through marketing collateral, brand assets, and data visualizations to support MVP's position in the marketplace. You will have a great opportunity to work cross-functionally to impact our brand identity, voice, and other creative strategies that enhance our look-and-feel. Sound like you? Apply now: https://lnkd.in/e2kJR3kx #creative #designer #dattaviz #sponsorship #measurement #hiring #austin #remote #MVPIndex

Precision and context are everything in the world of sponsorship. As the Major League Baseball (MLB) Postseason gets underway, our team is taking a look back at the 2023 Wild Card Series to see how disparate areas of analytics allowed a better understanding of the relationship between the game broadcast and sponsorship assets. Read what our team found by integrating various data sources through our asset-first approach to quickly build a measurement approach that goes beyond surface-level metrics. 👇👇👇 #MLB #Postseason #WildCardSeries #Sponsorship #DataAnalytics #Measurement #MVP