New Perspective Marketing

🌱 Agritech is evolving fast! With new innovations in food production, resource management, and climate adaptation, agritech companies need to stand out in a competitive market. 💡 The challenge? Keeping up with a rapidly shifting landscape while building a strong, recognizable brand. Our Senior Designer, Caitlin Tupper, shared her experience, and we packed it into a carousel 👇 But if you want the full, more detailed version, read her blog here https://lnkd.in/dGZFvECD #Agritech #BrandStrategy #Marketing #Growth

How do you grow a renewable energy company from scratch? Gary Skulnik, CEO of Neighborhood Sun, shares his winning strategies in our new Spotlight Episode 🤔 Here’s what we asked Gary: ➡️ Have you ever used partnerships to scale your business? What worked? ➡️ Do you think direct mailing still works for getting leads? ➡️ How are you leveraging AI to understand your audience better? What’s the biggest challenge you’ve faced when building trust with customers? Let’s hear YOUR answers in the comments! #MarketingQuestions #Podcast #CleanEnergy #GrowthStrategies #CommunitySolar

⚡ No Cords. No Hassle. Just Park & Charge. EV charging should be effortless. HEVO is making that happen—wirelessly. WHY IT MATTERS ✅ No plugging in—just park and charge ✅ Perfect for EV fleets ✅ No more “I’ll charge later” → Always topped off ✅ More accessible for everyone THE MARKETING PLAY 🚗 Automakers aren’t fully on board. They need to see demand. 📣 HEVO’s strategy? Build awareness. Get consumers talking. 📌 Social media. PR. Partnerships. Make wireless charging the must-have EV feature. 🎧 Want to know how HEVO is making it happen? Victor (Vic) Peltola breaks it all down on The Green New Perspective Podcast. 🚀 Listen now! 👉 https://lnkd.in/dgtjG9Z9

🚀 Wanna Grow in FutureTech? Stop scrolling. Here are the BEST communities you should join right now. (You’re probably missing out on some BIG opportunities.) 🌍 1. MCJ Collective The ultimate climate action hub: 3,000+ members 🌎 Investors, innovators, BIG ideas Podcasts, events, job boards 💼 2. Climatebase Where 200,000+ people/month find climate jobs. Career accelerator SF Climate Week Weekly newsletter = GOLD 🤝 3. Work on Climate Started by ex-Googlers. Built to change the world. Free mentoring Global job board Events + Slack community 💡 4. ClimateAction.tech CIC 8,000+ tech pros = one mission: Make tech greener. 💥 This is just the START. Do you want to discover MORE? 📖 Read the full blog for all the cleantech communities you NEED to know. https://lnkd.in/dg9VPHVv 🚀

Marketing in the renewable energy space isn’t about more leads. It’s about smarter targeting. In our podcast, we interviewed Shovels' CEO, Ryan Buckley, who uses building permit data to help companies identify qualified contractors and connect with key decision-makers. Key marketing insights from this episode: ✅ How building permit data unlocks hyper-targeted campaigns ✅ Flip Energy’s direct mail campaign—proof that data beats spray-and-pray ✅ Why historical data predicts customer behavior better than trends Marketing mistakes to avoid: ❌ Relying solely on digital ads without data-backed targeting ❌ Overlooking contractors as influencers in the customer journey ❌ Ignoring offline strategies like direct mail when they can outperform digital Are you making the most of data to drive smarter marketing decisions in your industry?

Shifting energy policies: What does it mean for your business? We sat down with Russ Bates, founder of NXTGEN Clean Energy Solutions (NXTGEN), to talk about how changing energy policies are reshaping the clean energy space—and what businesses can do to stay ahead. 🔍 What we covered: 🏛️ How policy changes might impact clean energy projects and investments. 💸 The role of tax incentives and grants in driving renewable adoption. 📊 What businesses should prioritize as the political environment evolves. Russ shared this insight: "Clean energy policies don’t just shape the market—they determine how fast we can move toward a more independent and cost-effective energy future." 💬 What’s your take on the role of policy in clean energy adoption in 2025?

Would you rather triple your leads or conversion rate? This is how we helped the Williamson Corporation to do both 🚀 When Williamson Corporation—a leading manufacturer of custom infrared pyrometers—wanted to grow their business, they reached out to us with three goals: 1️⃣ Improve their customer journey: We delivered a modern, responsive WordPress website with intuitive navigation and architecture. 2️⃣ Increase marketing power: A targeted inbound marketing strategy turned their site into a lead-generating machine. 3️⃣ Strengthen their brand presence: We aligned their marketing and sales efforts with strategic, persona-driven content. 🔑 The Results? 158% Increase in Lead Generation 300% Increase in Conversion Rate 33% Longer Time Spent on Site Williamson didn’t just grow—they achieved their best sales year ever. 👉 Read the full story on our website and see how we can help your business grow too: https://lnkd.in/dCRhHuiE #MarketingStrategy #WebDesign #InboundMarketing #B2BResults #CustomerJourney #LeadGeneration

⚡ Scaling clean energy isn’t easy—what’s holding businesses back? We spoke with Russ Bates, founder of NXTGEN Clean Energy Solutions (NXTGEN), about the challenges businesses face when moving toward renewables and how smart planning can make the shift more practical and profitable. 🚀 Here’s what we dove into: ✅ Russ’s transition from fossil fuels to renewables and why the shift made sense. ✅Breakthroughs in solar, wind, and energy storage that are reshaping energy use. ✅ The impact of shifting policies on clean energy adoption and how companies can prepare. Russ put it like this: "Clean energy isn’t a trend—it’s the next phase of how businesses cut costs and stay competitive." What’s your take on the biggest barrier to scaling clean energy? 

The energy landscape is changing fast—what’s your take on it? That’s exactly what we asked Russ Bates, the founder of NXTGEN Clean Energy Solutions (NXTGEN), a company pioneering the transition to renewable energy for businesses. 🎯 Here’s how NXTGEN is making waves: ✅ Customized solutions for solar, wind, and battery storage. ✅ EV charging, smart poles, and energy independence projects. ✅ Proven success with municipalities and private clients alike. But it’s not just about tech—it’s about policy. In this episode, Russ breaks down: ⚡ How shifting U.S. policies impact clean energy companies. ⚡ Why businesses need to prepare for uncertainty. https://lnkd.in/d4nFdsEj

Content Marketing for Manufacturers Isn’t Like the Rest. “Boring industry”? Complex products? Long buying cycles? These challenges make it tough to stand out—but they also create huge opportunities for those who get it right. ✅ With 20 years of industry experience, we’ve developed content marketing strategies that work for manufacturers and industrial businesses. Here’s what you’ll learn: 💡How to craft engaging content for industries often seen as “boring.” 💡The best types of content to drive leads—blogs, case studies, videos, and more. 💡Why teaching your audience beats selling to them in manufacturing marketing. Ready for the full breakdown? Read the full blog here: https://lnkd.in/dGdV4KUE 💬 What’s your biggest challenge with content marketing in your industry?