Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+. The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.
Olympic streaming reshaped the media landscape in 2024! Peacock’s 39% viewership boost highlights shifting audience behaviours. Platforms and publishers can use Nielsen’s Tops of Sports 2024 article to understand these & more sports trends and optimize content strategies, distribution, and engagement for 2025: https://bit.ly/3DjpJzN
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🎉 🏈 Netflix NFL Christmas Gameday was a record-breaking day, reaching 65 million US viewers, according to Nielsen! 🏈 🎉 With an average of more than 24 million people watching each game, Chiefs-Steelers and Ravens-Texans are now the top two most streamed National Football League (NFL) games in US history. Viewership peaked with #BeyonceBowl with over 27 million viewers. Huge shoutout to everyone who worked to make this milestone possible! And thanks fans! Go team! 📺 🎉 #NFL #ChristmasGameday
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📺Transform your streaming strategy with Nielsen Scarborough Streaming Insights. Discover how viewers are accessing Local TV stations and cable networks, compare AVOD vs. SVOD, and explore: - Time spent streaming - Streaming attitudes and purchase behavior - Over 99 Streaming Platforms and Apps Go beyond age and gender to truly connect with audiences and unlock the unique power of virtually all media channels at the DMA level. Shoot me an email to find out how Scarborough can bring clarity to the streaming landscape. https://bit.ly/3CCXjQR Kim.Capria@nielsen.com
Curious about this week’s top streamed movies? Deadpool & Wolverine on Disney+ takes the lead with 586M minutes streamed! Plus, holiday favorites 🎄 like Dr. Seuss’ The Grinch (Peacock) and Hot Frosty (Netflix) are back in the rankings. See the full list http://nlsn.co/6040vDK7Y
Wow, can you believe that #CES2025 is just around the corner? We are excited to hear from you and collaborate. Book a meeting http://nlsn.co/6042QsY5m
📺 Have you explored this month’s Media Distributor Gauge? We’re sharing three key insights to keep you informed. Swipe and read the full report here http://nlsn.co/6040QFyPr
2024 redefined the sports media landscape! 📺 From groundbreaking WNBA achievements to the Olympics setting new coverage standards, sports captivated fans across platforms. Explore Nielsen’s latest article for the top trends that connected fans, brands, and media in 2024. Find out more by reading here: https://bit.ly/3DjpJzN
Our Top Ten Streaming List is live! 🎬 Prime Video’s new original series Cross maintained the top spot with over 1.3 billion minutes viewed, followed by Family Guy streaming on Hulu. See the full list http://nlsn.co/6047vDKGW
Simplifying full-funnel measurement is crucial and Nielsen ONE Outcomes is doing just that. Watch the full conversation to learn how you can begin to optimize your campaign efforts today http://nlsn.co/6044QyqOm