🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Software Development
New York, NY 1,193,211 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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In our latest case study, Samsonite demonstrated the effectiveness of their #TESTEDLIKESAMSONITE campaign through in-flight digital ad optimization. The collaboration led to higher reach and 25% cost savings. Learn how real-time insights from Nielsen's Digital Ad Ratings made this possible: http://nlsn.co/6048svAsy
Optimizing in-flight digital ad campaigns | Nielsen
nielsen.com
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Nail your TV ad strategy 🎯 by focusing on Advanced Audiences : • Audience Precision • Smart Media Placement • Right Budget Allocation • Data-Driven Decisions Check out our new article for more insights http://nlsn.co/6041SWg5B
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Our Top Ten Streaming List is live! 🎬 #TheLincolnLawyer on Netflix and Hulu breaks through the 2 billion minutes viewed threshold, while Tyler Perry’s #BeautyinBlack, debuts strong with 740 million minutes viewed on our charts this week. See the full list http://nlsn.co/6048t6Rto
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What’s the difference between brand building and performance marketing? 🤔 Our very own Matt Devitt explains it all! Watch the full conversation here: http://nlsn.co/6044sCebw
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What is driving success in today’s ad landscape? Our article, featuring Nielsen Ad Intel, explores competitor ad insights on audience targeting, budget allocation, and creative strategies across industries. Discover how your agency can leverage these insights to stay ahead. Read more here: http://nlsn.co/6040svhGs
Need to know: What can you learn from your competitors' ads? | Nielsen
nielsen.com
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Happy #NationalTVDay 📺 🎉! Last year, Americans streamed 21 million years’ worth of content—and just one month of local TV added up to 823,000 years! More TV data here http://nlsn.co/6040sc9Eu From local channels to streaming platforms, TV continues to entertain, connect, and inspire us. At Nielsen, we’re proud to measure these moments that bring us together!
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Nielsen reposted this
Take your targeting beyond traditional demographics with Nielsen's Advanced Audiences solution! 👏 Our platform enables seamless planning and measurement of advertising campaigns based on consistent and advanced audience metrics. Please reach out to me if you'd like to discuss more. Get the full scoop here: https://bit.ly/4fpTjBw
Power your cross-platform marketing with advanced audiences
nielsen.com
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Nielsen reposted this
Did you know that Samsonite’s #TESTEDLIKESAMSONITE campaign achieved a remarkable on-target percentage of 85%? This was made possible through daily monitoring with Nielsen’s Digital Ad Ratings, which led to enhanced audience targeting and reduced costs. Discover the key insights from the case study that drove this success: https://bit.ly/3YIkGQm
Optimizing in-flight digital ad campaigns
nielsen.com
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Achieving precise segmentation while protecting consumer privacy is a top priority for marketers today. In Mi3 Fast News latest article, Nielsen's Pacific Head of Advanced Analytics, Glenn Channell explores how Nielsen Advanced Audiences is helping brands boost customer lifetime value (CLV) and connect with audiences: http://nlsn.co/6043saKe1
Advanced Audiences: Nielsen makes synthetic, first-party data play as CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws | Mi3
mi-3.com.au