🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Software Development
New York, NY 1,195,304 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen ONE Outcomes helps marketers break down silos and deliver full-funnel campaign performance insights. Get actionable data to optimize your marketing strategies. Watch the entire conversation here http://nlsn.co/6047twc6J
Understanding full-funnel measurement
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Nielsen reposted this
👑 In the famous words of Queen Bey "Partner let me upgrade you"... Nielsen Sports Media Valuation has gotten an upgrade. We're now supercharged with big data + panel for audience inputs. As the National Hockey League (NHL), National Basketball Association (NBA), and NCAA Basketball seasons kick off, this upgrade is a game changer for anyone in need of unbiased sponsorship metrics. And it doesn’t stop there‒we’ll continue to roll out big data + panel upgrades for all leagues and sports in time for their season kick offs. 🏀 🏒 Questions on what this means for you ➡ DM me or click here: https://bit.ly/3NwHbmq #linkedinsports #sponsorship #bigdata #analytics #sponsorshipmeasurement
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Over-the-Air (OTA) TV remains a staple for millions of U.S. households, yet it’s often overlooked in measurement. Nielsen’s article explains why pairing panels with big data is key to understanding today’s TV audiences. Dive into the full insights here: https://bit.ly/3Z9niXP
Beyond big data: The audience watching over the air
nielsen.com
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Though traditional media still leads, digital channels like internet and social now account for over 40% of total media investment, reflecting the shift toward digital. Discover more from Nielsen's Advertising Media Spend Report H1 2024 to optimize your strategy and boost your reach. Link: http://nlsn.co/6041qrMFz
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We’re so thrilled to celebrate Sandra Sims-Williams, Chief of Business Inclusion, Impact & Belonging at Nielsen, winner of the Lifetime Achievement Award from ADCOLOR Conference and Awards! This incredible honor recognizes Sandra’s unwavering dedication to advancing inclusion and equity in our industry and beyond. Last week she lit up Times Square with her remarkable achievement! 🌟 Join us in congratulating Sandra for this monumental milestone and her inspiring leadership. At Nielsen, or values are Inclusion-Courage-Growth. It's a part of our culture and how our business grows. Thank you to Sandra and our employees who drive change and champion inclusivity every day. #LifetimeAchievementAward #Diversity #InspiringLeaders #Inclusivity #Award #AdColor
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Watch Mainak Mazumdar from FOX 📺 discuss the complexities of reaching target audiences in today’s fragmented landscape. Learn how Nielsen’s holistic measurement and Big Data + Panel insights are transforming audience engagement. Catch the entire discussion here http://nlsn.co/6047tTDUV
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Electric vehicles 🚗 (EVs) are transforming the auto industry. Advertisers, don’t miss the opportunity to tap into this shift using our On-Target report to develop a deeper understanding of highly specific audiences http://nlsn.co/6042SchZo
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Advertisers and agencies, are you adapting to the evolving TV landscape? Nielsen explains how the rise of CTV and streaming is reshaping audience behavior. With more content choices, it’s crucial to understand where and how your audience engages. Click to read and optimize your media strategy: https://bit.ly/3V8PqZQ
Amid the fragmented TV landscape, time spent with content is the best planning data there is
nielsen.com
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What changed in TV viewing recently? With 70.6% of U.S. homes owning smart TVs, big data has transformed measurement. But it can’t tell the whole story alone. That’s why Nielsen combines Big Data+Panel for accurate, people-based insights. Find out how this approach redefines audience measurement: https://bit.ly/3CGOndo
Balancing the need for innovation and continuity in audience measurement
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