We are a full-service experiential marketing agency that creates brand connections with multi-sensory impact. Our team transforms creative vision into measurable realities. Together, as NPARALLEL + Atomic Props, we’ve deepened our expertise by integrating leading technologies to create even more immersive, emotionally intelligent, and engaging experiences. A few of our clients include Bridgestone, Coca-Cola, Disney+, General Mills, Legrand, HBO, Target, Kobelco, Nestle, Room and Board Business Interiors, Cargill, Hormel, Ecolab, Holcim, and more. We are an assembly of unique minds, brand partners and strategists, craftsmen and craftswomen, do-gooders, designers, trend analyzers, chili-makers, friends, and a family of talented individuals.
External link for NPARALLEL + Atomic Props
42 Northern Stacks Drive, Ste 100
Minneapolis, MN 55421, US
NPARALLEL + Atomic Props reposted this
It’s great to get everyone out of the office for a few frames! We traded spreadsheets and screwdrivers for strikes—with some leaving the alley sore in muscles that clearly hadn’t seen action in a year. 🎳💪🏼 Happy Holidays from all of us at NPARALLEL + Atomic Props! 🎄✨
Here’s how we helped the Grinch steal Christmas and claim his spot in Rockefeller Center! 🎄 We brought the Grinch to life as he climbed a fabricated tree right in the heart of NYC. This throwback project is still one of our favorites, blending artistry, engineering, and a little holiday mischief. 😉 #ExperientialMarketing #BrandActivation #TradeShowDesign #EventMarketing #MinneapolisMarketing #TwinCitiesEvents #MidwestExperiential #EventProfs #MarketingInnovation #CustomerEngagement #ExperienceMatters #CreateImpact #EngageYourAudience #NPARALLEL #AtomicProps #ExperientialAgency #TradeShowExperts #ImmersiveMarketing #CreativeExhibits
Playful ideas. Unforgettable experiences. 🎢🛠️ From the main welcome gate to themed land entrances, we brought the magic of LEGOLAND New York to life. Bright colors, bold designs, and a touch of wonder—everything you’d expect when creativity meets craftsmanship. At NPARALLEL + Atomic Props, we turn imagination into reality, building larger-than-life environments that captivate guests and leave lasting impressions. Ready to create moments that wow? Let’s get started. 🎡✨ #LEGOLAND #ExperientialDesign #AmusementParks #BrandEnvironments #DesignAndBuild #AtomicProps #NPARALLEL #ExperientialMarketing #EntertainmentDesign #ThemedEntertainment #Amusement #Immersive
From the trade show floor to industry impact — 4DMedical delivers, year after year. This timelapse takes us back to #RSNA2023, where their exhibit experience brought groundbreaking advancements in respiratory imaging to life. 🫁 Fast forward to #RSNA2024, and 4DMedical continues to set the standard, connecting with industry leaders and showcasing innovations that are transforming healthcare. Great brand experiences are about more than showing up — they’re about showing up with purpose. ✨ When design, storytelling, and strategy align, brands create moments that matter and connections that last. 👏 Congratulations to 4DMedical on another exceptional showing at RSNA! #RSNA2024 #RSNA2023 #NPARALLEL #BrandExperiencesBuiltHere #TradeShowSuccess #ExperientialMarketing #LiveEvents #Innovation #HealthcareLeaders #EventProfs #AgencyLife
From the trade show floor to industry impact — 4DMedical delivers, year after year. This timelapse takes us back to #RSNA2023, where their exhibit experience brought groundbreaking advancements in respiratory imaging to life. 🫁 Fast forward to #RSNA2024, and 4DMedical continues to set the standard, connecting with industry leaders and showcasing innovations that are transforming healthcare. Great brand experiences are about more than showing up — they’re about showing up with purpose. ✨ When design, storytelling, and strategy align, brands create moments that matter and connections that last. 👏 Congratulations to 4DMedical on another exceptional showing at RSNA! #RSNA2024 #RSNA2023 #NPARALLEL #BrandExperiencesBuiltHere #TradeShowSuccess #ExperientialMarketing #LiveEvents #Innovation #HealthcareLeaders #EventProfs #AgencyLife
🎉 Big news at NPARALLEL + Atomic Props! 🎉 We're thrilled to welcome Andrew (Andy) Brown as our Director of Strategic Development! With over 25 years of experience in trade show marketing, client engagement, and driving business growth, Andrew is the perfect addition to lead our growth initiatives and build even stronger partnerships. Andrew’s expertise spans industries and his passion for crafting impactful brand experiences fits right in with our mission: creating unforgettable human experiences through cutting-edge experiential marketing. His enthusiasm for collaboration is contagious: “I’m excited to reconnect with industry friends, meet new faces, and introduce more brands to the incredible work we’re creating.” When he’s not driving strategy, Andrew enjoys spending time with his family, fishing in Northwestern Wisconsin, and exploring new destinations. Welcome aboard, Andrew! 🚀 We can’t wait to see where your vision takes us. 👉 Join us in giving him a warm welcome in the comments! #WelcomeToTheTeam #InnovativeExperiences #GrowthLeadership #ExperientialMarketing #NPARALLEL #AtomicProps #ExperientialMarketing #experiences #immersive #OOH #TradeShow #BrandExperiences
Who says interactive experiences are just for humans? 🐾 For this Klarna activation, we added a playful twist to a NYC street-level mural with dog toys that were free for the taking—and yes, the pups loved it. Proof that great design can engage every audience. #ExperientialMarketing #InteractiveDesign #NPARALLEL #AtomicProps #Immersive #OOH
NPARALLEL + Atomic Props reposted this
CONGRATULATIONS to UMEDPA board members Jake Hess, Kylee Beaver, and Madelyn Beaver for being nominated and recognized as EDPA - Experiential Designers & Producers Association Class of 2025 Future Leaders! This honor celebrates young professionals who are making significant contributions to the industry through their leadership and innovation. Taylor Corporation NPARALLEL + Atomic Props Storylink Creative #EDPAACCESS2024 #UMEDPA
We are beyond excited to share that Kylee Beaver, one of our fantastic 3D + Graphic Designers, Bemidji State University TAD Program + Design Guild alumna, has been recognized with the Future Leader Award from EDPA - Experiential Designers & Producers Association 🏆 This award celebrates those who inspire change, drive innovation, and lead by example. Kylee’s creativity, dedication, and forward-thinking approach makes her an invaluable part of our team and a true catalyst for progress in the experiential industry. Her work isn’t just about designing—it’s about shaping the future of how we connect, engage, and experience. This recognition reflects not only her individual contributions but her passion for pushing our industry toward new heights. Congratulations, Kylee, on this well-deserved honor! The future is brighter because of leaders like you. 💡