OOH Insider

Just a late night marketing rant… Over the past year, I’ve been paying close attention to the marketing strategies used by small and big businesses. Yes, I pay attention. Here are a few things I’ve noticed: 1. Way too much jargon! Overcomplicated language confuses people and hides your value. Some love the technical talk, but most want things broken down clearly and simply. 🛠️Fix it: Use videos to explain your message simply and engagingly. Sight, sound, and motion, right? Practice what you preach! 2. Spray and pray! When you try to talk to everyone, you connect with no one. Your audience spans from the C-suite down, but that doesn’t mean your messaging should be the same. 🛠️Fix it: Target specific groups using various newsletters and podcasts tailored to different audiences. We all want to talk to the “decision makers” but those decisions aren’t made out of thin air. You need internal champions to advocate for your product/service. It’s valuable. Don’t skip that step. 3. Skipping thought leadership! Without it, you miss out on building trust and standing out in a crowded industry where almost every company sounds the same (it’s true, and you know it). That being said, thought leadership doesn’t mean talking to the audience. It means talking with the audience. 🛠️Fix it: Host and sponsor events, and create your own content to showcase your expertise and build strong connections. Don’t keep inviting the same 20 people. Switch it up. Get creative, and let everyone step out of their comfort zone. We know what the top 50 people in AdTech think. We’ve heard them 2,000 times. Have someone else step up to the plate. (Ps: my god this sounds like a LinkedIn post)

Sometimes, the cost of not saying yes outweighs the risk of putting it all on the line. 

🚨 OOH Trend Alert 🚨 Wild postings are evolving into billboards.🌟 Brands are putting four, six, or even more posters together to create one show-stopping image. 👀 Is there a name for this yet? 🤔 At the moment, I’m calling it a “installation”, but I’d like something better. 📝 Let’s create a name in the comments! 💬👇 #oohadvertising #outdooradvertising #outofhome #creativeadvertising

Interactive in-aisle digital signage at CVS. Touchscreen is placed within reach at 40" from the floor.

Four years ago I saw a marketing video for Placer.ai that is still one of the best pieces of visual storytelling I've ever seen. I had to know who was behind it and set out on that mission that connected me with Ethan Chernofsky. At the time, I was leading growth for an early-stage startup so naturally eager to network with other leaders in similar functions at various stages of the journey. Ethan walked me through the whole thing and pumped me full of great ideas. Along the way, I got to know Dan Hight, Maia Baram, and Dana Seeley Harrison and in September of this year, Placer.ai powered the very first OOH Insider LIVE! event in NYC at the Virgin Hotel. So, needless to say, I am incredibly excited to support great partners and friends and see how much the event has continued to evolve in this year's iteration. Will you be there? Let me know in the comments if so! An all-time fan favorite clip featuring Dan Hight, VP of Advertising and Media Partnerships at Placer.ai for your enjoyment: