OpenBrand

To all our clients, partners, and team members, we wish you a holiday filled with gratitude, connection, and plenty of good food. #Thanksgiving #Gratitude #Teamwork

Black Friday isn’t just the biggest shopping day of the year — it’s a battle for market share. For brands and retailers in consumer durables and consumer electronics, having real-time insights is the key to staying competitive and winning big. At OpenBrand, we’re tracking the market leading up to and during Black Friday weekend. ➡️ Pricing trends to optimize your offers ➡️ Promotions intelligence to stand out from competitors ➡️ Category and brand performance data to spot opportunities Don’t wait until after Black Friday to get the insights — unlock the competitive data you need now so you can respond in real time to market trends. #BlackFriday #MarketInsights #RetailStrategy #ConsumerDurables #ConsumerElectronics #DataDrivenDecisions #RetailTrends #OpenBrand

Bringing four companies together wasn’t just about combining technologies; it was about creating a market intelligence platform that’s greater than the sum of its parts. Focusing on strategic planning, collaboration, and continuous improvement, we built a foundation that will amplify the unmatched end-to-end data we can deliver to our clients. It’s a proud moment to reflect on the process, and even more exciting to see the results for our clients. Check out our CEO's post below for more on how we did it. #OpenBrand #MarketIntelligence #ClientFocus #BusinessGrowth

Over the past 5 years, Samsung Electronics has reigned as the most advertised TV brand during Black Friday. Which brand will come out on top when Black Friday advertising is tallied up this year? Connect with us today to get in on all the 2024 Black Friday market intelligence from OpenBrand as it's unveiled. In the meantime, here are a few insights from the 2023 Black Friday TV data: ⚫ Samsung, the top-advertised brand in 2019, 2020, 2021, and 2022, retained its position again in 2023 with a 45% share of the landscape, slightly ahead of its stake the prior year (vs. 44% share) ⚫ LG’s 48" OLED (OLED48A2PUA) was one of the most aggressively discounted TVs for the event, falling to $549 after a $750 instant savings, 58% off ⚫ Overall average instant savings discount level of Black Friday 2023 was 27% off, one point more than 2022’s 26% off average #BlackFriday #MarketIntelligence #TVDeals #ConsumerElectronics #SalesTrends #RetailInsights #ConsumerTrends #ElectronicsDeals #MarketAnalysis #OpenBrand

Lowe's Companies, Inc. Q3 2024 earnings reveal a shift in their home improvement market share. How is Lowe’s performing in critical categories, and how does that category performance tie into their overall share growth? We’ve compiled a quick slideshow of insights. Swipe through now to see the data, including: ➡️ Market share changes in major appliances, OPE, and power tools ➡️ Product, brand, and promotions insights contributing to these changes ➡️ Buyer demographic data, including "why behind the buy" insights for Lowe's during Q3 For brands looking to stay ahead, these insights provide a clearer picture of how Lowe’s is shaping the market—and how all the end-to-end pieces paint the full market share picture. #Lowes #MarketInsights #RetailPerformance #CompetitiveAnalysis #BusinessGrowth #RetailData #Earnings #OpenBrand

Ready to monitor all the market insights that will come from the biggest retail day of the year? OpenBrand is geared up and already monitoring the marketplace as promotions continue to roll out and shoppers ready up to spend. Brands that use real-time data to respond to market movement gain a major edge. At OpenBrand, we’re tracking these trends to help businesses stay ahead. Curious about what we're tracking during next week's Black Friday sales? Let's chat! #BlackFriday #MarketInsights #RetailTrends #RetailData #Promotions #MarketResearch #OpenBrand

A single day of mispricing could cost you millions… If you rely on outdated market intelligence - this is your reality. We’ve seen it firsthand, and have the receipts to prove it. Having real-time data can transform a potential disaster into an unexpected win.

OpenBrand's AI-powered media tracking solution delivers the insights needed to understand ROI on brand partnerships, such as the upcoming one between Xerox and Aston Martin F1 Team. (Read more on this below from our CEO ⤵️) To understand how we are helping brands understand ROI for sponsorships and beyond through media tracking as well as promotions data, DM us or visit https://lnkd.in/eVt3wMiD. #AIPowered #Sponsorships #Xerox #RetailData #PromotionsData #MultichannelMedia #ROI

With only exactly seven weeks to go, CES is quickly approaching. I'll be at the show January 7-8 and would love to connect! We'll also have our team of OpenBrand analysts covering a range of industries available to meet as well, so please reach out if you'd like to schedule a meeting!

🖨 My latest OpenBrand Analyst Spotlight Video highlights KYOCERA Document Solutions America, Inc.'s launch of the new ECOSYS MA4000 series. 🎬 Check out the model's key features in my video below. 👇