Optimove

📣 We're delighted to announce the #OptimoveConnect2025 keynote speaker: renowned futurist and award-winning author Nikolas Badminton! In his keynote, Nik will inspire marketers to adopt a futurist mindset and strategies to embrace emerging technologies like GenAI, Spatial Computing, and gamification. He will empower attendees to navigate the challenges of the future and unlock their full potential as Position-less Marketers. Find out more ➡ https://lnkd.in/etYR4Yyq Optimove Connect is our annual conference, bringing together experts and leaders to explore trends and innovations in Customer-Led Marketing. Early Bird registration is open. Secure your spot ➡ https://lnkd.in/ekAJpXSn

All year, we live and breathe buzzwords like AI, personalization, journey orchestration, lifetime value, and too many others. But as the holidays roll around, it’s those 𝘰𝘵𝘩𝘦𝘳 buzzwords that remind us of what really matters —family, joy, warmth, and togetherness. From all of us at Optimove, we’re wishing you happy holidays filled with all the right buzzwords. 🎄✨

As we say our final goodbyes to 2024, we take just a sec to reflect on another incredible year! From launching game-changing tools and rising in the top 50 companies to work for to hosting Optimove Connect in London for the first time (and even coining a new term!), it’s been a whirlwind—in the best possible way. You've been warned, 2025; we're coming for you in a matter of days. 👀

One thing numbers don't do is lie—this #BlackFriday and #CyberMonday, we helped retailers boost results by hundreds of % across key metrics like daily order amounts, total customers, new customer acquisition, and number of orders. 🚀 What made it all happen? Personalized, data-driven marketing that cuts through the noise and drives real results. More insights and analysis ➡ https://lnkd.in/eT8fpqfa

"We were doing AI before it was cool. It’s about using it to actually create value—not just throwing around buzzwords," says Motti Colman, our VP of Revenue iGaming. 🎙 In the latest episode of The Gambling Files Podcast, Motti sits down with Fintan Costello and Jon Bruford to explore how AI will continue to transform the iGaming industry in 2025 From predictive modeling to hyper-personalization to how AI works best when paired with human creativity, Motti shares insights on the real opportunities (and challenges) of using AI in iGaming in the next 12 months. Tune in ➡ https://lnkd.in/d4CY-Y34

ICE 2025 is almost here, and this year, it’s a little extra special. A new city, a brand-new booth (#4A34), and tools that are more powerful than ever—but what hasn’t changed is the heart of it all: our incredible team, ready to welcome you! Looking back through the archives, we couldn’t help but smile at how far we’ve come. We even dug up a photo from 2014, a reminder of the journey and all the amazing people who’ve been part of it. We can’t wait to see you! Come say hi, or hola, at booth 4A34 in Hall 4, and let's kick off 2025 together in sunny Barcelona! Find us using the event floorplan ➡ https://lnkd.in/dpPd-jnx #ICE25

Last night, we closed 2024 in style at the Optimove Connect End-of-Year Event in Tel Aviv in partnership with HippoCampus. 🥂 What did you miss? Great food, awesome people, and insight-packed conversations and perspectives. Together, we uncovered how Marketing Automation can boost personalization, drive ROI, and optimize efficiency as we head into 2025. 🙏🏼 A huge thanks to our lovely guests, and panelists— Asaf Younger (VP of Marketing at MyHeritage), Talya Benyamini (CMO at eTeacher Group), Roy Katzir🎗️ (CEO at Teddy Vets), and Hadassa Wolpert (CMO at impacx)—and moderator Ori Indursky (CEO at HippoCampus) for sharing their invaluable insights and experience. Following inspiring EOY events in New York City and London, it was exciting to share the joy with Tel Aviv as well. Have a great rest of year, everyone!

Just 1 day left to lock in your Early Bird rate for #OptimoveConnect2025! ⏳ Don’t miss two unforgettable days of insights, innovation, strategies, and networking designed specifically for CRM marketers, happening March 19-20, 2025, in London. This year’s lineup is our boldest yet, headlined by Nikolas Badminton, renowned futurist and award-winning author, who will take us on a journey into the future of marketing, looking to 2035 and beyond! If you’re serious about staying ahead in CRM marketing in 2025, this is the event to be at. Register today ➡ https://lnkd.in/e8xeZuA3

We’re proud to have sponsored MediaPost's Email Insider Summit this year! As always, it was full of AI-driven strategies, practical ways to elevate email campaigns, and ideas to take marketing to the next level. Amidst the insights and connections, one theme stood out: things that seem a little scary (like snow tubing or embracing marketing AI) can turn out to be the most exciting and rewarding. In 2025, when AI offers you a ride, don't hesitate. Just say, 'Sure, I’ll jump on this tube and slide down the mountain with you!' Looks fun!" Sliding headlong with our James (Mac) Hobgood are Stef Work (Paramount+), James Maden (EA SPORTS), Jatin G. (MoEngage), and Jessica Vogol (OfferFit). 🏂🏼❄

We're talking tech even as we speak! 🎙️ Saving the best for last in 2024, our annual Tech Talk is one of our most inspiring days of the year. Each year, our tech team curates a full day of insights, challenges, and lessons shared across the company. It’s not just about showcasing what we’ve built—it’s about pushing boundaries and growing together. This year’s lineup features topics like Snowflake Smart Warehouse Selection, RDBMS vs. Data Warehousing, bridging product and engineering, quantum computing’s potential, the evolving architecture of OptiPromo, and many more. Sessions range from slightly technical to highly technical, ensuring there's something for everyone. This tradition is part learning, part celebration, and all about working together to become better at what we do. Let's talk tech!