Orchard

As we get into the holiday spirit, we just wanted to say a huge thank you to all our clients, partners, and team members. You’ve made 2024 an amazing year at Orchard, and we couldn’t have done it without you. We hope you have a fantastic holiday season filled with joy and relaxation. Here’s to a new year full of new opportunities and continued success. Can’t wait to see what we’ll achieve together in 2025 ✨

Help us welcome Bryson Cwick back to the Orchard team as Business Development Manager! Bryson has worked for 10+ years as a strategic consultant and market research leader across DTC companies including CPG houses, DTC healthcare pharma & personal healthcare, and enterprise corporations. Beginning his career as a scientist in neurological modeling, Bryson’s passion has always been in finding real solutions for difficult problems through key behaviors. What excited him most about Orchard? "I’m excited to join Orchard in their year of growth for 2025. It has been great to see how relevant Orchard research solutions are in today’s digital world. Keeping our ear close to the ground on digital consumer behavior will ensure that brands that choose us stay ahead of the curve and their competitors." Learn more about what Orchard is all about at orchard-insights.com! #marketresearch #consumerinsights #hiring #mrxjobs #inthewildtesting

Forget the idea that Gen Z is only swapping out booze for trendy ready-to-drink (RTD) beverages and hard seltzers – new data shows a serious overall reduction in alcohol intake among Gen Zers in the UK. For those aged 18-24, the numbers tell the story: 🍻 30% are drinking less than last year 🍻 13% have given up alcohol altogether. Social media platforms are helping to shape consumer preferences. Instagram and TikTok are buzzing with influencers championing non-alcoholic alternatives and “clean” living. So, how can brands keep up with these changing preferences? By testing in the wild, of course. Understanding what Gen Z truly wants means observing their real-world behaviors and preferences, not just relying on outdated surveys. At Orchard, we believe in tapping into these authentic insights. Our #InTheWildTesting reveals what your consumers really want – and why. Visit www.orchard-insights.com to learn how we’re ushering in the next generation of market research. #GenZ #ConsumerInsights #MarketResearch #Innovation Read the full article: https://lnkd.in/d7yuKH-E

"Orchard is the tool every brand will need to quickly navigate and respond to the ever-changing landscape of product innovation and consumer behavior while allowing companies to get more out of their R&D and marketing budgets." - Genesis Guanga, CFA, Managing Partner of Thornapple River Capital Read about how we're tackling the ‘say-do gap’ in this article from Research Live: https://lnkd.in/gbbzXZrW #marketresearch #testinginthewild #growth #industrydisruption

There must be a better way to predict in-market success, right? According to Harvard Business Review, American families stick to the same 150 household items for 85% of their needs. If you want to break into that remaining 15%, your new products have to stick. But less than 3% of new CPG products succeed after launch and beyond CPG, it's not any better. 95% of new products fail, and 93% of startups fold within three years. Why such an abysmal success rate? The common thread: lack of thorough and effective consumer research. Many companies struggle to properly vet product concepts, business models, and go-to-market messaging before launch. 💡 There must be a better way, right? We believe in testing products and campaigns in real-world scenarios—in the digital environments where consumers already live their lives and where they make decisions every day. This helps eliminate the "say-do gap" because consumers aren’t trying to please, they’re simply acting the way they normally would in their regular lives. This approach leads to: ✅ Better Innovation Development ✅ Successful Product Introductions ✅ Effective Marketing and Messaging Campaigns The high failure rates of new product launches and marketing campaigns highlight the necessity of comprehensive consumer research and cutting-edge ways of thinking about research methodology. By integrating new approaches, like testing in the wild, businesses can make decisions with greater confidence and significantly increase their chances of in-market success.

We're thrilled to the *core* to share that Orchard has secured its latest round of investment from Thornapple River Capital 🍎. The investment will be used to further accelerate growth, enhance our technology and analytics offerings and proprietary Orchard Index scoring algorithm, and bring even more innovative solutions to market. From our CEO, Rashed Chowdhury: "I’m very proud of what the Orchard team has been able to accomplish to-date in pursuit of our mission to disrupt traditional market research and transform how brands innovate and go-to-market with higher rates of success. We’re excited to partner with Thornapple River Capital to fuel our next stage of growth.” Read the full press release at the link in the comments 👇

"How is testing in the wild different from traditional research tools?" 🤔 Well, sometimes our partners sum this up better than we can. Eggland's Best, LLC's Director of Digital Marketing Matthew Seubert says it best: "I really see the difference in terms of the scale, the volume of folks we can get reacting, the different groups we can look at, and the actionability of what we find" "We know that online we only have a couple of seconds to earn someone's attention... what we want to see is something that will get a customer to act, engage with us, to recall the brand, try us, and fall in love with the product" "What I've been able to find with Orchard is [the ability to] get down to that insight a little bit faster and do so with the scale and volume to feel confident in the results we get." ------------------------------------------------------------------------------ A BIG thank you to Matthew Seubert and the entire Eggland's Best Team for their partnership and thought leadership in the CPG space! Check out the entire video below. Still curious about testing in the wild? Head over to orchard-insights.com to schedule a quick demo of how we're able to measure unbiased behavior from over 100,000 consumers - all with the click of a button. #partner #inthewildtesting #marketresearch #innovation #consumerinsights #actionableinsights #orchard #MRX #startup

And just like that... we're on to our final video in the "Orchard Explained" series. 🚨 VIDEO #4 🚨 In Video 3 we left off with launching the test on social platforms such as Meta, Instagram, TikTok, and LinkedIn (aka in the wild!). With the help of our Orchard platform, we can launch hundreds of test variants (claims, visuals, concepts, etc) in a matter of seconds. A key value of testing in the wild is the scale at which you can reach consumers. Our test only needs a few days to reach millions of consumers.... hard to fathom using a survey, right? After the test concludes, we're able to compare every piece of stimuli against each other using our predictive score, the Orchard Index. To add external context, we're also able to compare against category & subcategory benchmarks using over a decade of social norms. In the wild testing takes traditional research methods and flips them on their head. We're able to learn from consumers in a ✅ real context ✅ to measure real behavior ✅ to inform real decisions ✅ for real success As always, visit www.orchard-insights.com to learn more or email vince@orchard-insights.com to chat through our process in more detail. If you'd like to see the complete video end-to-end comment "IN THE WILD" below, and we'll make sure it gets your way! #consumerinsights #inthewildtesting #orchard #ideascreening #claimstestin #predictiveinsights #inthewild #marketresearch

15 likes achieved! You know what that means... 🚨 VIDEO #3 🚨 The need for real consumer behavior has become increasingly important for accurate, truly predictive results and in the wild experimentation is the solve. So, in this video, let's chat about process. Orchard's in the wild testing process is simple: 1️⃣ Create socially native test stimuli that illicit authentic consumer behavior (the goal is to speak to consumers like they expect to be spoken to in the social space!) 2️⃣ Target both broad as well as niche consumers at scale (picture reaching 100,000 or even 200,000 consumers in research study... cool, right?) 3️⃣ With the click of a button, launch test stimuli on platforms such as Meta, Instagram, and TikTok 4️⃣ Analyze which concepts, messages, visuals, etc win in market using the Orchard Index AND compare against years of category benchmarks. After testing has concluded, the natural next step is to iterate, iterate, iterate, but that's an advanced topic for another post (if you know, you know). In the meantime, head over to www.orchard-insights.com to learn more or email vince@orchard-insights.com to chat through our process in more detail. 20 likes and we'll drop video #4! #consumerinsights #inthewildtesting #orchard #ideascreening #claimstesting #predictiveinsights #inthewild #marketresearch

🚨 VIDEO #2 🚨 Orchard's in the wild testing methodology hinges on reaching real consumers in the same environment they make decisions everyday... the social space! We launch real stimuli in real social feeds to illicit real exchanges of value. A big part of our approach is how we structure the test design. We ensure the test design is set up in a way that will answer your product and brand's biggest questions. Common questions we help answer: 🗣️ Which creative tagline resonates most with our 3 consumer groups? 🗣️ Which product visual generates the highest consumer engagement? 🗣️ Which product features or benefits are most compelling? 🗣️ What about our new innovation resonates most.. and with who? We help answer these questions by isolating key variables like messaging, visuals, or audience segmentation. Our testing setup gives every possible variant an equal chance at breaking through, so you can go to market more informed about both your product and your consumer. Head over to www.orchard-insights.com to learn more or email vince@orchard-insights.com for a look at some of our recent use cases. 15 likes and video #3 is on the way! #consumerinsights #inthewildtesting #orchard #ideascreening #claimstesting #predictiveinsights #inthewild #marketresearch