Orchard’s Post

I've been noticing more #Summerween content in my feeds than usual and I wanted to check it wasn't the curse of the FYP and was indeed a legitimate growing trend. Spoiler. It was. I've put together some top-line social and search stats on the rise of Summerween, what it means, why it's happening, and why any of you should care. I would love some more 'pro' horror pals, so DM me if that's you. #sociallistening #trends Tools used: Exploding Topics, Exolyt, YouScan Social Listening ✨, Nextatlas

You don't actually want to go viral. You want → What works → Why → Repeat. Stop psychoanalyzing algorithms... Stop reviewing every metric under the sun... Start by categorizing content before you post it – before you even create it. Emilie (and some stock video actors) explain this with 2 of our favorite things: 🎬 Analogies + Food! #ContentStrategy #MarketingCampagin #DataAnalytics

Interesting read 🤔

#Misinformation #Disinformation #StayInformed Hey folks! 🌟 Just a friendly nudge to keep your eyes peeled and your minds sharp because we’re truly living in a golden era of propaganda. Here are some things to think about: The Overload of Information: With click farms, bot accounts, and algorithm-driven content all over social media, it can sometimes feel overwhelming. This isn’t just random noise—there’s serious investment (we’re talking billions) going into spreading misleading info and creating false narratives. Global Disinformation Campaigns: It’s not just a local issue. Misinformation affects people around the world, and as aimless consumers of content, we’re at risk of being misled every single day. Exciting Current Events: With everything happening lately, it’s even more crucial to question the information we consume. Are we getting the whole story? Or just the pieces that fit someone else's narrative? 🤔 As we navigate what's likely to be a super eventful next month or ... Are You Aware of the Propaganda Shaping Our Daily Narratives? Answers:  https://lnkd.in/gHMenz7k Let's Connect! Have you faced similar challenges? Share your insights and e...

The Psychology of Social Media: Why We Click, Like, and Share. Ever wonder why you find yourself endlessly scrolling, clicking, liking, and sharing on social media platforms? Dive into the fascinating world of the psychology behind our online behavior. From the deep-seated need for connection and validation to the constant battle with FOMO (Fear of Missing Out) and social comparison, every click and share is influenced by intricate psychological processes. Discover how the allure of validation, the dopamine rush from likes, and the urge to craft our online personas shape our interactions in the digital realm. Unravel the mysteries behind why we click, like, and share, and gain insight into how to navigate social media more consciously. Let's delve into the fascinating psychology of our digital lives together! #digitalmarketing #pshycologyofmedia #analytics #digitalbehaviour #unlockingsecrets #onlinebehaviour #clicklikeshare #mindfulscrolling #digitalwellbeing ESearch Advisors

Bad News Sells, But Does It Pay? 💸💸💸 𝗪𝗲 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘁𝗶𝘁𝗹𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗼𝘃𝗲𝗿 𝟴𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗮𝗴𝗲𝘃𝗶𝗲𝘄𝘀 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 (𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗻𝗲𝘂𝘁𝗿𝗮𝗹, 𝗼𝗿 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲) 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝘂𝘀𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗼𝘁𝘁𝗼𝗺-𝗹𝗶𝗻𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Read our full FREE report to discover: - How negativity bias impacts media consumption - What role do emotional triggers play in digital traffic and monetization  - Whether negative or positive headlines perform better for publishers' revenue - How sentiment correlates with traffic patterns and user engagement Link in the 1st comment 👇👇 #BadNewsIsGoodNews #SentimentAnalysis #NegativeBias

Since Covid, comedians have had a tough job. What one person finds funny often isn't to another. This rings true for advertising as well. Humor is common in ads, but its value isn't inherent—it's in how you use it. Most traditional metrics like "entertaining" or "fun to watch" don't predict an ad's market success. But at MSW Research, we've found four effective uses of humor that do. Curious to see these strategies in action? Stay tuned for our next two videos where we'll share real examples. 🌟 #MSWResearch #MarketResearch #BrandGrowth #ConsumerInsights #HumorInAdvertising

🤳 Trying to Tame the Wild World of Modern Media? Join the Club. 📸 In the jungle of today’s digital landscape, it’s easy to feel like a small fish in a very big, very crowded pond. Here are three of the biggest beasts you might be battling—and some tips on how to wrangle them: 1️⃣ Content Saturation and Competition Let’s face it: the internet is a giant buffet, and everyone’s stuffing their plates. The secret to standing out? Don’t just throw more dishes on the table—serve up something so deliciously valuable that your audience can’t resist. Quality trumps quantity every time. 🍰 2️⃣ Balancing Authenticity and Commercial Goals Your audience can smell a hard sell from a mile away, and it’s not a scent they love. The trick? Show them the real you (no, not the one in the sweatpants). Keep it genuine, sprinkle in some storytelling, and let them see the heart behind the hustle. ❤️ 3️⃣ Understanding and Leveraging Algorithms Ah, algorithms—the modern-day sorcery we’re all trying to decipher. They’re like that one friend who changes plans last minute. Stay flexible, experiment with different tactics, and keep an eye on those ever-changing rules of the game. 🧙♂️ The digital world may be a bit of a circus, but with the right strategies, you can be the ringmaster. How are you handling these challenges? Let me know in the comments below!! (common YT outro) #DigitalMarketing #ContentStrategy #BusinessGrowth #SocialMediaMarketing #KeepItReal #contentjungle

It’s about time. Last Friday we were back at the Truman Brewery for #Nudgestock, slightly bleary-eyed after three days of MAD//FEST and an entire night of election watching. Nudgestock is the world’s biggest festival of behavioural science and this year’s edition examined the influence of time on our lives. One comment above all made me laugh out loud, demonstrating our increasing lack of patience. Oliver Burkeman author of best-selling book 'Four Thousand Weeks' (the average amount of weeks you’ll live), shared an example that resonated with everyone who shares a workplace kitchen: “7 seconds. Whenever you go to use the microwave, it’s always stuck at 7 seconds and you have to cancel, reset and start again. Because that’s the exact moment that the last person using it just couldn’t cope with waiting any longer!” And there were even more laughs at this headline from a 2014 scientific report: “People would rather be electrically shocked than left alone with their thoughts. (The human mind may be wired to find inner reflection unbearable).” The day wasn’t all laughs though with one talk landing the biggest emotional punch. Jonathan Haidt (psychologist and author) looked at the effects of tech and especially social media on Gen Z and shared some shocking facts. There has been good coverage lately of the grassroots drive for change in terms of children and smartphones and books like Jonathan’s “The Anxious Generation” will hopefully contribute to a wider societal and perhaps legislative change. It was a superb day all-round and Ogilvy Consulting generously stream and record the entire conference so you can catch up all on all the talks at: https://lnkd.in/e9AKaY27 Thanks to Rory Sutherland, Tara Austin and Dan Bennett for hosting and curating such an engaging and useful event, and for inspiring us to think and question more. I’m still not over Rory’s description of coarse fishing as “staring…with equipment” 🤣 #nudgestock #behaviouralscience #nudgestock2024 #behaviouraleconomics #brandstrategy

🎃 What’s a marketer’s favorite horror movie? 🎬 "The Death of Organic Reach." 😱💀 You know that feeling when you hit "post" and think, "This one’s going viral for sure!" 🤩 ...Only to check back an hour later and see 3 likes, and one of which is from your mom? 🙈 Yep...... That’s when you realize you’re living through your own personal horror movie- 💀 The Death of Organic Reach 💀 It’s like being trapped in a haunted house, but instead of ghosts, it’s algorithms tormenting you. 👻 Remember when posts used to actually reach people? Ah, the good old days. 😩 But hey, don’t fear the reaper (or the algorithm)! Here are some ways to keep your organic reach alive...or at least, somewhat undead: 🧟♂️ 🔑 Engage with your audience like you’re hosting a virtual party 🎉 🔥 Post consistently (even when it feels like screaming into the void) 💬 Start meaningful conversations – comments are your lifeline! 💬 💡 Use data to outsmart the algorithm – your secret weapon! 🔍 🎥 So, what’s your go-to strategy for surviving the "Reach Apocalypse"? Share your tips before the algorithm claims us all! 👇👇 #MarketingHumor #SocialMediaNightmares #OrganicReach #DigitalMarketing #SurvivingTheAlgorithm #Shahnajpapia