Our Thrive Tribe

You don’t have to be clever to stand out. In the dental industry, there’s often a push to make content clever—whether it’s through captions, graphics, pictures, or videos. But here’s what we’ve found: clarity works better than cleverness every time. DSOs need to understand exactly what your service is. When your message is clear, it resonates more effectively and drives better results. Let’s focus on being straightforward and intentional with our content—because clarity is what stands out!!! #DSO #dentalindustry #dentistry

Merry Christmas from our Tribe to Yours! 🎄✨ From all of us at Our Thrive Tribe, we’re wishing you the most magical, joy-filled Christmas! This season is all about love, laughter, and maybe indulging in a little extra dessert (we won’t tell). Whether you’re spending the day in cozy pajamas, singing carols with your family, or sneaking in one last Hallmark movie marathon, we hope your day is as sparkly and special as you are. As we celebrate, we’re reminded of what matters most—connection, kindness, and the little moments that make life magical. From our tribe to yours, Merry Christmas!✨ #dentistry #DSO #dentalindustry

What the Holidays Mean to Our Thrive Tribe Team 🎄✨ The holidays are a magical time for reflection, connection, and traditions that make our hearts sparkle a little brighter. Here’s what the season means to some of the incredible humans behind Our Thrive Tribe: Sarah Ruberg– “Holidays to me, mean tradition. This is a snowglobe of NYC which has been a special place my father and I visited together between Christmas and New Years since 1986.” Mia Upshaw– “The holidays for me mean reconnecting with my roots. Living in Houston, I don’t get to see my family and childhood friends often, so heading back to Louisiana feels like a homecoming. There’s nothing better than catching up and laughing with the people who’ve known you since middle school—and who still love you despite your questionable fashion choices back then!” Craig iott– “For me, it’s about gratitude—being surrounded by family, soaking up the moments that remind me of what’s really important. The holidays are a time to pause and appreciate the people I’m lucky to have in my corner.” Marissa Gonzales– “Growing up, my abuelita and I would spend hours making tamales—it’s a labor of love, but so worth it. For the past five years, I’ve taken on that tradition solo to carry on her legacy. This year, it means even more to me. There’s something so special about cooking up memories while honoring the ones who shaped us.” Kaelyn Mayfield, RDH– “For as long as I can remember, I’ve prayed for the people in my life, and around the holidays, I feel even more thankful for them. It’s the time of year that reminds me how blessed I am to be surrounded by love, faith, and laughter.” The holidays aren’t just about twinkling lights and gift exchanges—they’re about cherishing traditions, creating new ones, and connecting with the people who make life meaningful. From all of us at Our Thrive Tribe, we hope your holiday season is filled with love, laughter, and a little bit of sparkle. ✨ #dentalindustry #dentistry #DSO

Every team member brings their own magic, and Craig iott is no exception!! While the rest of us might be unicorns, Craig is proudly our Marmot 🐾— resourceful, determined, and always ready to tackle the next challenge. Here’s a glimpse into his world: ✨Best advice ever given? “Any decision is better than indecision. Stagnation is death. Movement is life.” ✨One food for life? Cajun-style Crab Pot! ✨Favorite book, podcast, or blog? Andy Stanley’s Leadership Podcast and The Way of the Shepherd — because great leadership starts with great inspiration. ✨What’s fascinating about the dental industry? “The interconnectedness. Across the country, relationships are so beautifully woven together. It’s inspiring to see how people in this industry truly lift each other up.” 🐾 Marmot Superpower? “My blood restores life, like in Harry Potter.” (Yes, this marmot is magical!) ✨Favorite thing about working here? “My favorite thing is working in a perpetually collaborative culture. We are ALWAYS making plans together. I love it.” ✨Most rewarding part of the job? “Watching long-term plans unfold and seeing the impact over time. It’s the ultimate payoff!” Craig’s resourcefulness, leadership, and sense of humor keep our team grounded while inspiring us to think bigger. We’re lucky to have a Marmot like him! 🐾✨ #DSO #dentalindustry #dentistry

Back in June, our CEO and founder, Sarah Ruberg, and her trusty unicorn sidekick, Kaelyn Mayfield, RDH, packed their sparkle and headed to the DEO conference! Little did they know, they’d cross paths with Avi Patel, who was just as eager to meet people and grow his business as we are to talk about LinkedIn (which is a lot). From the get-go, Avi stood out—he was eager, curious, and ready to soak up any wisdom we could offer. So, naturally, we shared our not-so-secret sauce. Because let’s be real: we LOVE helping people succeed. We’re practically walking open books, and we’re not afraid to hand over the recipe to success!! Here’s the kicker: Avi was already killing it on other social media platforms but when we started singing LinkedIn’s praises, he was shocked. Fast forward six months. We recently reconnected with Avi, and guess what? He listened. He took all our advice, implemented it like a champ, and—drumroll, please—he just got in front of a 100-location DSO using LinkedIn!!! 🎉 Here’s the moral of the story: LinkedIn works. The dental space is growing and decision-makers are watching. You just have to show up, engage, and be consistent. So if you’re still wondering whether LinkedIn is worth your time, take it from Avi (and us): it absolutely is. Now, go grab your coffee and start connecting—you never know who might be watching. 🦄 #Dentalindustry #DSO #Dentistry

We’re so excited to bring you a snippet from Sarah Ruberg, our CEO and Founder’s breakout session at IntelliCon this year! It was full of incredible insights and practical tips, and we knew we had to share it with our tribe!!! Why Building Your Personal Brand Matters🦄 Think of your personal brand as the story you tell every time you show up. It’s not just what you do—it’s who you are, what you stand for, and how you connect with others. When you focus on building an authentic personal brand, amazing things start to happen: ✨ You build trust and credibility: People gravitate toward honesty and authenticity—they want to work with someone they know they can trust. ✨ You stand out in the market: Your personal brand is what makes you memorable, setting you apart in a crowded industry. ✨ You attract opportunities: The right people and chances start to find you when you’re clear about who you are. ✨ You create meaningful connections: Your personal brand helps you foster relationships with clients, colleagues, and team members who are inspired by your values and vision. Takeaway: Your personal brand is one of the most powerful tools you have, it’s what you’ll take with you through the different seasons in life, job change, etc. So start building it!! 👉🏼🦄Follow us for more tips on how to connect with DSOs!! #DSO #dentistry #dentalindustry

Watching the growth that happens when dental industry partners embrace LinkedIn is like being invited backstage at a sold-out concert—suddenly, you’re where the magic happens, and everyone wants to know your name. We’re super excited to see the incredible strides Greg Essenmacher and GnA Consult have made this year, revolutionizing the full arch implant space! Watching them establish themselves as indispensable partners in the industry has been truly inspiring. Here’s the deal: In 2025, building both your corporate and personal brand isn’t just a “nice to have”—it’s your all-access pass to major growth. We get it—it takes time, strategy, and a ton of know-how to make it work (and let’s face it, you’ve got plenty on your plate). That’s where we step in. With our deep industry expertise, connections, and content magic, we’ll not only build your brand but make sure it’s seen by the DSOs you’re ready to partner with. Let’s make 2025 your breakthrough year. Let’s have virtual coffee together and strategize for 2025!!! https://lnkd.in/eenr6CQd 👉🏼🦄Follow us for more tips on how to connect with DSOs!! #DSO #DentalIndustry #Dentistry

Our founder and CEO, Sarah Ruberg, knew it was time. Brands evolve, businesses grow, and guess what? Rebranding is just part of the magic. So here we are, ready to unveil our elevated look as we head into 2025!! And let’s talk about one of the creative geniuses behind it all—Trevor Collinson aka our in-house wizard of all things design and branding. This guy turned our vision into something so incredible, it’s basically bomb.com (and yes, we’re bringing that phrase back because it’s that good). This rebrand isn’t just about a fresh logo or shiny new elements—it’s about reflecting how much we’ve grown as a company and a tribe!!! From managing social media to offering advisory services to being your full-service marketing partner in the dental industry, this glow-up represents it all!! To our tribe: Thank you for sticking with us on this journey. Who remembers those 2021 videos where Sarah was very proudly rocking her sparkly notebook and winging it on camera? We’ve come a long way, and we couldn’t have done it without you!!! Here’s to 2025, a reimagined brand, and even more sparkle ahead. Let’s make it magical!!🌟 👉🏼🦄Follow us for more tips on how to connect with DSOs!! #DSO #DentalIndustry #Dentistry

Our CEO, Sarah Ruberg, was super excited to join her friends Dr. Milad Owji and Masood Rashidpoor on the DentMent Podcast, to talk all things social media and marketing!! If you're in the dental industry and wondering how to start building your brand on Linkedin, this clip is for YOU. LinkedIn can feel intimidating at first (like, what's with all the "connections"? And do I really need a banner photo?), but it's actually one of the BEST tools for growing your personal brand and building your network. In this snippet, Sarah dives into some simple tips to help you stand out on LinkedIn without breaking a sweat. Spoiler alert: It's not as complicated as you think, and yes, you can do it without being a "Linkedn influencer." So grab your headphones and Diet Coke and login to Linkedin to start implementing all the tips right away! 🎧Catch the full episode here- https://lnkd.in/eQs3xp32 👉🏼🦄Follow us for more tips on how to connect with DSOs!! #DSO #Dentistry #Dentalindustry

This is one of our favorite tips Sarah Ruberg, our CEO and Founder has shared about dental conferences!!! Maximizing your time at a dental conference begins before the conference starts!! When you prepare for a networking conference, add in your checklist to announce on social media that you’re attending! Sarah usually recommends to post that you’re going, a week in advance but personally she likes to post the Monday of the week of the conference✨ When you post that you’re going to a conference,people will see that you’re going and can let you know they will be there too! This opens the door for a possible meetup and/or you can expect to see them there and it’s like a warm intro before the conference! 📹 Shot at Dykema 2024 and we cannot wait for 2025....Can you say Spazmatics? Do you do this already or is this something new you plan to implement in 2025? #dso #dentistry #dentalindustry