Pathformance

🎄✨ Merry Christmas & Happy Hanukkah from Pathformance! ✨🕎 Today, we celebrate the joy of Christmas and the beginning of Hanukkah—a beautiful reminder of light, hope, and togetherness. Whether you're lighting candles, exchanging gifts, or simply cherishing moments with loved ones, we wish you peace, love, and joy this holiday season. Here's to spreading light and creating meaningful connections as we wrap up another incredible year! #HappyHolidays #MerryChristmas #HappyHanukkah #Pathformance

☃️ Whether You're Cozying Up or Cooling Down, These Holiday Milkshakes Are Pure Festive Joy! ☃️ With the holiday season in full swing, some of us are warming our hands by the fire while others are celebrating with frosty delights that bring the season to life. These QSRs have mastered the art of holiday-themed milkshakes, offering something for every festive craving: 🎄 Chick-fil-A Restaurants: Peppermint Chocolate Chip Shake 🎄 Dairy Queen : Peppermint Hot Cocoa Blizzard 🎄 Five Guys Enterprises: Candy Cane Crunch Milkshake 🎄 Jack in the Box: Noggy or Nice Biscoff Shake 🎄 Shake Shack: Christmas Cookie Shake, Chocolate Yule Log Shake, Apple Cider Donut Shake 🎄 SONIC Drive-In: Red Velvet Batter Shake At Pathformance, we understand how limited-time offers like these drive excitement, engagement, and loyalty. Our platform helps CPG brands and retailers optimize the in-store journey, ensuring every promotion, product placement, and experience delivers maximum impact. What’s your go-to holiday indulgence? Share your favorites below!🥤👇 #HolidayMilkshakes #ShopperInsights #QSR

This year, we’re honored to have been ranked #65 on the Financial Times’ 2024 list of The Americas’ 500 Fastest-Growing Companies! Built on the idea that marketers deserve easier access to actionable data and better ways to measure media impact, our mission has fueled continuous innovation and growth. A huge thank you to our incredible team for your dedication to excellence and to our clients and partners for trusting us to deliver data-centric solutions. As we look ahead, our commitment to advancing marketing measurement and data-informed strategies remains stronger than ever. Cheers to continued success and growth in the new year! https://loom.ly/bkp7-1Q #FTRanking #FastestGrowingCompanies #FinancialTimes

Cheers to holiday parties and festive vibes! 🥂 Our friends at Chicory have compiled the top cocktail recipes searched across their network since Thanksgiving. 🍹 From timeless classics to creative concoctions, these crowd-pleasers are sure to bring some cheer to your next holiday party! Top searched recipes include: 🍊 Cranberry-Orange Sangria 🍸 Espresso Martini Cocktail 🎅 Rum Rum Rudolph 🍷 Mulled Wine 🍋🟩 White Christmas Mojito 🍹 Christmas Margarita 🍾 Cranberry-Aperol Spritz 🍓 Mistletoe Martini 🍪 Gingerbread Martini 🍎 Mulled Apple Cider ...and so many more! Whether you're shaking things up with a Mistletoe Martini or warming hearts with Mulled Apple Cider, these trending recipes are the ultimate party starters. 🥳 Which holiday cocktail are you trying out this weekend? #Chicory #Pathformance #Holiday

Santa makes sure your family gets what's on their wish lists. But what's on Santa's wish list? A big glass of cool, creamy whole milk that keeps him full and merry while his sleigh flies from home to home, delivering joy! 🥛 The holidays can be busy, but Trumoo Fresh Life at Target makes getting cookies and milk ready for Santa easier—and more fun! 🎄🍪 🥛 Who else is making a last-minute Target run this weekend? 🙋♀️ Add Milk for Santa to your list: https://loom.ly/LldtB_I #Target #Santa #Christmas #HolidayShopping

Americans consume more than 15 million gallons of eggnog annually! ☕ Do colder markets contribute more to those 15 million gallons? Not necessarily. Here are the top-selling regions for eggnog in December 2023: ❄️ South Region: $43.8M in sales (AVG Temp: 45°F) ❄️ West Region: $29.9M in sales (AVG Temp: 31°F) ❄️ Midwest Region: $27.1M in sales (AVG Temp: 30°F) ❄️ Northeast Region: $22.0M in sales (AVG Temp: 25°F) While the colder regions, like the Northeast, have lower overall sales, the South leads in total sales despite having the warmest temperatures. One possible factor could be how eggnog is served—many prefer it cold, but there’s also a tradition of enjoying it warm in some regions. This might influence consumption patterns based on climate! Does the temperature affect your eggnog habits, or is it all about the holiday tradition? Sazerac Company HP Hood LLC, Darigold Prairie Farms Dairy, Inc. Kemps LLC Turkey Hill Borden Hiland Dairy Foods Source: NieslenIQ POS Data, Egg Nog Category, w/e 10/05/24 #NIQ #EggNog #ConsumerTrends

This Holiday Season is Bigger Than Ever! 🎁 According to the National Retail Federation, consumer spending this winter is set to hit a record-breaking $902 per person across gifts, food, decorations, and more. That’s $25 more per person than last year and $16 above the previous all-time high in 2019! At Pathformance, we understand that record-breaking consumer trends bring unprecedented opportunities—and challenges. Brands and retailers must navigate evolving consumer behavior, maximize the impact of every marketing dollar, and create experiences that stand out in a bustling marketplace. With the stakes higher than ever, our insights and solutions help companies align their strategies to make meaningful connections with holiday shoppers. Let's turn this spending season into a season of growth for your brand! Ready to learn more? Let's meet! https://loom.ly/NIOiZxw #HolidayShopping #ConsumerTrends

Thinking ahead to those New Year’s resolutions already? Whether it’s prioritizing wellness, fueling your active lifestyle, or making snack choices you feel good about, Nature's Bakery has you covered! Nature’s Bakery's mission aligns with helping consumers make thoughtful choices. From their delicious, wholesome snacks to their commitment to better-for-you ingredients, they’re helping pave the way for a healthier, happier 2025. Start the new year strong—fuel up with Nature's Bakery and get a head start on crushing your goals! 💪 Build your box here: https://loom.ly/3j_ctvE #Pathformance #NaturesBakery #NewYearsResolution

As the temperatures drop, the demand for hot chocolate rises. ❄️ Whether you're crafting the perfect cup for yourself or marketing to seasonal shoppers, these top brands have you covered: ☕️ Hot Cocoa: Swiss Miss (Conagra Brands), Nestlé, Starbucks, Cocoa Classics (KENT® Precision Foods Group) ☕️ Marshmallows: Kraft Heinz, Stuffed Puffs® Filled Marshmallows, Campfire (Doumak, Inc.), General Mills ☕️ Whipped Topping: Reddi Wip (Conagra Brands), Cabot Creamery Cooperative, Président (Groupe Lactalis), Classic Cream (Alamance Foods Inc) As brands prepare for this seasonal boost, make sure your campaigns are as sweet and effective as the perfect cup of cocoa. Pathformance unifies your campaign data and provides real-time insights, giving you the power to make data-driven decisions that elevate your brand’s performance. Ready to optimize your marketing this season? Schedule a meeting with our team here: https://loom.ly/NIOiZxw Source: NielsenIQ POS Data, Dessert Topping, Hot Cocoa, Marshmallow Category Data, Week Ending 10/05/24 #NIQ #NationalHotCocoaDay #HotChocolate

One of the best parts of the holiday season is indulging in all the limited-edition holiday-flavored treats! What holiday treat do you look forward to all year? We've rounded up our favorites! Check out our 2024 Holiday Picks: 🎄 Sweet Loren's Gluten Free Chocolate Mint Cookie Dough 🎄 Frosted Marshmallow Hot Cocoa Pop-tarts (Kellanova) 🎄 poppi Cranberry Fizz Prebiotic Soda 🎄 Utz Brands, Inc. White Cheddar Snow Balls 🎄 Pillsbury Ready-to-Bake Christmas Tree Sugar Cookie Dough (General Mills) 🎄 Peppermint Mocha Chobani Coffee Creamer 🎄Ghirardelli Chocolate Company Christmas Peppermint Bark Chocolate Squares See all of Target's new arrivals here: https://loom.ly/IUMpNiI BRB... heading to Target now! #Target #Holidaytrends