Phocuswright

Among digital travelers, #GenAI has taken the lead in general usage—not just for #travel. Advanced tech users are younger, tend to travel more often, and have higher household incomes. But here's the real question: how is GenAI shaping their travel journeys? 🤔 What are you waiting for? Access 5️⃣ ways travelers are using GenAI:

We welcomed Airbnb chief business officer Dave Stephenson to The #Phocuswright Conference. Hear what he told me about the company’s expansion plans, the potential for a guest marketplace and a loyalty program, use of AI and what it’s doing with all that data it’s collecting on users (with questions in its profile like “My favorite song in high school…” and “My biography title would be…”)

🔓 Data unlocked: new #Phocuswright #research released! Travelers and Tech 2024: GenAI, VR and More report by analysts Alicia Schmid & Michael Coletta 👀 Take a sneak peek & explore the full #data today:

Among digital travelers, GenAI has taken the lead in general usage (not only for #travel) across advanced technologies. Users of advanced #tech tend to travel more often, skew younger and have household incomes that tend to be higher. But how are they using #GenAI in the travel process? This week we give you 5️⃣ ways travelers are using #GenAI:

#Phocuswright's Madeline List took Center Stage to uncover the nuances of #social marketing—when, where, and how it works best—delving into what travelers seek in their interactions with brands and highlighting key differences across demographic groups. The session was followed by an engaging executive panel featuring Sarah Dines of Viator, Luuc Elzinga of Tiqets, and Jon Owen of Go City®, who shared their strategies for engaging travelers and driving revenue.

Capturing the pulse of #traveltech: The #PhocusWire team in action at The #Phocuswright Conference 2024 last month! Catch up on the breaking conference news now ➡️ https://bit.ly/3D0tPN6

Funding to travel startups dropped to a nearly 10-year low in 2023, coming in at $5.2 billion. Through the third quarter of 2024, funding rests at $4.3 billion, putting it roughly on track to be on par with 2023. These values represent the lowest funding levels in a decade. More notable, the number of #funding rounds completed currently stands at 185 for 2024 and will likely land under 250 by the end of the year. Hear the latest figures on #funding to #travel #startups from #Phocuswright's Michael Coletta ⤵️

📅 Happening next week: Join #Phocuswright, PhocusWire and Miles Partnership for our annual webinar where we’ll explore the latest #traveltrends and technologies reshaping the #travel and #tourism industry. We'll focus on: ▪️#Marketing Reimagined – Explore new strategies shaping destination decisions. ▪️Trending #Technology – Discover game-changing #tech transforming travel. ▪️Hospitality Insights – Examine trends redefining #hospitality and traveler needs.

“#Travel is the perfect place to showcase what is possible in #AI. Travel is an area that is extraordinarily complex to plan and there's also very high stakes - emotionally and financially.” - Julie Farago, vice president of engineering for travel and local search, Google Julie joined Phocuswright's managing director Pete Comeau on Center Stage during The #Phocuswright Conference 2024. Watch Julie's full presentation and executive interview now on PhocusWire ⤵️

🗨️ What types of #socialmedia content tones and styles are preferred when seeking #travel advice? #Phocuswright's latest #research identifies audience segments with preferences for specific content styles when choosing creators they trust for travel information. Analyst Madeline List gives us a first look at this #data while diving into a content creator video ⤵️