Picture Motion reposted this
📢 The 2025 UCLA Hollywood Diversity Report (UCLA Ralph J. Bunche Center for African American Studies) is out, and the numbers tell a familiar story: audience demand for diverse content remains strong, but industry leadership continues to lag behind. 🔹 Films where 41-50% of the cast were people of color—including Wicked, Godzilla x Kong: The New Empire, and A Quiet Place: Day One—generated the highest median global box office earnings. 🔹 BIPOC moviegoers made up the majority of ticket buyers for top theatrical films, particularly those with diverse casts. 🔹 Despite these trends, BIPOC representation in lead roles dropped to 25.2%—a decline from 2023. Directors, writers, and total cast diversity also saw setbacks. The numbers reinforce a long-standing pattern: films that reflect diverse audiences tend to perform better, yet those making greenlighting decisions have not meaningfully adjusted. This disconnect represents a missed financial opportunity and suggests that systemic barriers remain deeply entrenched at the decision-making level. At Picture Motion, we work at the intersection of film and impact, and these findings underscore a critical challenge for the industry: understanding that diversity isn’t just an ethical imperative—it’s a market-driven necessity. If audience demand is clear and the financial upside is proven, what structural obstacles are preventing sustained progress? The data is there. The business case is strong. The question now is how—and when—the industry will respond. Read the full UCLA Hollywood Diversity Report 2025 here: https://lnkd.in/gasp-9gv #HollywoodDiversity #FilmIndustry #DiversityInFilm #Inclusion #Equity #AudienceDemand #IndustryTrends