Placer.ai

☕ Big wins are brewing for this coffee chain in 2025… Despite some recent challenges, we believe Starbucks is well-positioned for growth in 2025 and beyond. Why? 1️⃣ Growth in Rising Markets: Starbucks still has significant untapped potential in emerging markets. 2️⃣ Return to Office: As more people head back to work, Starbucks is primed for more foot traffic in core urban areas. 3️⃣ The Third Place Comeback: With hybrid work keeping people at home, many are craving a change of scene—heading to Starbucks for a work session or a chance to connect with others outside the house. These factors combined should provide this coffee powerhouse with ample opportunities for growth this year. #ConsumerBehavior #Coffee #MarketResearch

This Valentine's Day, we're feeling the love from our customers! 💗 Swipe through to see why businesses trust Placer.ai to make smarter, data-backed decisions. Whether it’s evaluating new opportunities, streamlining site selection, or relying on an intuitive interface, our customers count on us to power their success. We’re thankful for your trust and excited to keep supporting your growth!

Starbucks scores a 'Super Brew' victory with their post-Super Bowl coffee giveaway! The coffee giant announced they would offer a free tall-sized hot or iced coffee to members of its Rewards program the Monday after the Super Bowl. The result? The coffee giant saw a 17.6% increase in foot traffic compared to the daily average so far this year. This aligns with CEO Brian Niccol’s recent efforts to reimagine the Starbucks experience, which include simplifying the menu and enhancing the in-store atmosphere. The spike in visits highlights how targeted offers and loyalty programs can boost foot traffic and engage customers when they need a pick-me-up the most!

🎉 Happy 8th Anniversary, Placer! Today we celebrated in style—AKA Onesie Day! Our Israel team kicked off the day with a tasty breakfast at the office, followed by a hot dog and beer bar for lunch. Thanks to all our contest participants, and congrats to the winners! Here’s to 8 amazing years and many more to come! 💜

Barnes & Noble, Inc. is turning the page on retail in 2025. How? 1️⃣ Visit Recovery: The brand is seeing a strong recovery in foot traffic, signaling a solid foundation for growth in the year ahead. 2️⃣ Localized Experiences: Their strategy of creating unique, experience-driven stores tailored to local communities is driving longer, more engaging visits. 3️⃣ Independent Bookstore Vibe: By blending the charm of indie bookstores with the scale of a national chain, Barnes & Noble is set to attract loyal customers and expand its reach in 2025. Check out our latest Weekly Brief for all the details on why Barnes & Noble is primed to thrive in 2025!

Discover: Shoptalk is just around the corner! Join Ben Miller, VP of Original Content & Strategy at Shoptalk, for an exclusive session on Location Analytics, Retail Innovation, and how to navigate both the trends that are shaping retail’s golden age and the risks to avoid. Don’t miss out on insights that will set you up for success at the industry's biggest event in Las Vegas this March. Register today: https://lnkd.in/dYBMi3t3

🏈 Super Bowl Sunday is officially here! With all the game day hype, we dove into the data to explore past Super Bowl trends—here’s what we found: 👇 1️⃣ Kansas City Sporting Goods Surge: After the Chiefs’ wins in 2023 and 2024, visits to Kansas City sporting goods stores spiked by 34.5% and 22.8%, respectively. Looks like sports fans take their celebrations to the stores. 2️⃣ Las Vegas Fine Dining Boom: Fine dining visits in Vegas saw a 39.6% increase during Super Bowl LVIII week—proving the big game fuels more than just the scoreboard. 3️⃣ Fan Travel to Glendale: Super Bowl LVII saw a huge Philly fan presence in Glendale, AZ—showing how far fans will travel to be part of the action! What will this year’s Super Bowl stats look like? Stay tuned for the results!

Always great to see our Head of Analytical Research, R. J. Hottovy, CFA, on TV! 📺 In his recent appearance on Schwab Network, R.J. discussed Starbucks' positive momentum, noting, "There’s some really positive indicators that [Starbucks' CEO] Brian Niccol’s plan is starting to work." With growth in breakfast and a focused strategy on refreshment, R.J. shared his optimism about the company’s trajectory. Big thanks to Schwab Network for highlighting R.J.'s expertise—check out the full video for all the details! https://lnkd.in/dzA_CMHt Jesse Kent Derring-Do Inc.

Which team will take home the Vince Lombardi trophy? 🏆 With all the buzz around Super Bowl Sunday, we dove into the data to explore how sports venues, star athletes, and winning teams are driving fan engagement. Here’s what we found: 👇 ⭐ Star Power Impact: Messi’s move to Inter Miami brought in visitors from over 250 miles away—31.3% of fans at the 2024 home opener traveled long distances. 🏆 Winning Teams = Engaged Fans: The Baltimore Orioles and Detroit Lions saw huge gains in repeat visits and expanded trade areas as their performances improved. 🍔 Adapting to Preferences: The Phoenix Suns’ $2 value menu decreased post-game dining outside the venue, while Lumen Field’s eco-conscious initiatives resonated with local fans. Check out the full report ahead of the #SuperBowl in the comments below! #ConsumerBehavior #Sports

One of the brands we see performing exceptionally well in 2025 is... Sam's Club. Why? Their offering is so compelling that as consumers enter new life stages or move to regions where bulk buying makes sense, they’ll be drawn to the value Sam’s Club provides. This isn’t just about short-term success; Sam’s Club is building long-term loyalty with each new member, ensuring sustained engagement over time.