Playwire

Plot twist: Users will watch an ad to see *fewer* ads. One rewarded video view = ad-free browsing session Result = Higher revenue than traditional display ads alone Sometimes the best UX is just asking nicely for 15 seconds of attention. Read the full guide on using rewarded video ads for more ideas, link in the comments. #UX #AdTech #PublisherRevenue

"If I can't open multiple tabs of my own website without the browser crashing, that's a problem." Ouch. We felt that one. Here's how we helped Everhance: - Eliminated in-house ad ops costs - Maintained premium performance - Kept their tech stack lighter than your morning coffee Ready to stop your browser from having an existential crisis? Full story here: https://bit.ly/3VDMQeV #AdTech #PublisherMonetization #WebPerformance

"Just slap some ads on it" isn't a strategy. Just ask SparkNotes LLC, who needed to balance monetization with maintaining the perfect study environment. The result of finding the right partner? - 87% higher RPMs from premium ad units - Successful subscription model integration - 6+ years of consistently growing revenue Want to ace your monetization strategy like it's finals week? Let's talk. Read the case study for more details: https://lnkd.in/g43UvCTH #AdTech #PublisherRevenue #EdTech

Your subscription paywall is doing its job... maybe too well. What if you could monetize those "not ready to subscribe" visitors without compromising your premium model? Enter rewarded video: One 15-second ad = one premium article access. Read the full guide to using rewarded video ads, link in the comments. #Publishing #AdTech #ContentMonetization

Heading to IAB ALM in Palm Springs this month? So are we! Our CEO Jayson Dubin and CRO Anthony Berrena are ready to dive into all things digital advertising from Jan 26-28. On their agenda: Mapping out 2025's digital advertising landscape Trading industry insights over coffee ☕ Discovering what's next in ad tech innovation Want to connect? Drop us a DM to set up a meeting. #IABEvents #AdTech #DigitalAdvertising #IAB_ALM

"More isn't always better" might be a cliché, but when we helped a major education platform cut their ad requests by 61% and still achieved 168% higher CPMs... well, sometimes clichés exist for a reason. The secret? Getting smarter about quality vs. quantity. See the full story of how we transformed inefficient volume into premium revenue: Link in comments! #AdTech #PublisherRevenue #QPT #Monetization

Jounce Bellwether Report confirms what many of us have known: it's time to stop the ad tech chaos. The average publisher is juggling 23.7 direct SSPs while authorizing 14.8 resellers. That's not a supply chain - that's a supply circus. Let's break down why this matters for your revenue: THE NUMBERS DON'T LIE 73% of web spend goes to bellwether portfolios 41% of display auctions are now rebroadcast Publishers are losing revenue to unnecessary middlemen The average DSP campaign sprays across 44,000 properties THE PLOT TWIST Jounce's data shows advertisers could actually achieve BETTER reach by focusing on premium sellers (a.k.a. Trusted Sales Houses). WHAT THIS MEANS FOR YOU The game is changing. Buyers are shifting from evaluating individual properties to trusting entire seller portfolios. It's like getting a FastPass to premium demand - but only if you've got the right partner. Let's talk about how our QPT (Quality, Performance, Transparency) approach can simplify your path to premium demand. Read the full breakdown here: link in comments! #AdTech #PublisherRevenue #ProgrammaticAds #AdOps #Monetization

"Watch ad for extra life?" It's the simplest UX in gaming, and it works like magic. Players get more game time, you get premium CPMs, and advertisers get engaged viewers. Plot twist: Our gaming publishers see incredible completion rates with our rewarded video unit. Turns out people actually *want* to watch ads when you make it worth their while. Read the full guide to rewarded video ads, link in the comments. #GameDev #AdTech #GameMonetization

Think 2025 is just going to be another year in publishing? The data says otherwise, and it's not sugar-coating anything. Here's what's actually coming for publishers: - AI search is stealing your lunch money with zero-click answers - Voice search is returning exactly ONE result (no pressure) - PWAs are back because mobile-first just became mobile-only - Supply paths are getting squeezed tighter than your Q1 budget - Premium publishers are fighting a war on all fronts Plot twist: Every single one of these trends can actually drive MORE revenue... if you stop playing defense and start getting ahead of the curve. The publishers winning in 2025 won't be the biggest - they'll be the smartest. Time to build your strategy. Read more about the 5 digital publishing trends to be on the lookout for in 2025: https://bit.ly/4fspYFY #AdTech #DigitalPublishing #PublisherRevenue #AdOps

Still obsessing over page views? You’re missing the boat on engagement. Here's what publishers focused on engagement are seeing: ✔️3-8x higher user engagement rates ✔️Significantly higher CPMs ✔️Sustainable revenue growth (even with fewer ads!) The math isn't complicated: Better engagement = Better revenue. Want to know how premium publishers are achieving 15+ minute session times while you're stuck at 1 minute? Check out our latest deep dive on engagement metrics, link in the comments. #AdTech #PublisherRevenue #DigitalPublishing #AdMonetization