Point of Care Marketing Association

Reaching HCPs in the critical moments when care decisions are made is as valuable to providers as it is to your brand. Are you there when it matters most? In our second dive into EHR-based marketing, experts share how to create impactful strategies that fit seamlessly into HCP workflows. Read more here: https://lnkd.in/ee4RceEf With insights from Damon Basch, Angelo Joseph Campano, Maria Cipicchio, Dan Wilmer, Maria Giampino O'Mara, and Harshit Jain

Point of Care marketing remains one of the most impactful channels for healthcare communications, directly influencing patient outcomes. As we enter 2025, the POC industry's commitment to delivering the right message at the right moment has never been stronger. Join POCMA’s leadership as they share why the POC channel continues to fulfill its mission of improving healthcare engagement through precision and effectiveness. Gain actionable insights for your 2025 marketing strategy from Linda Ruschau, John Kenyon, and our newest co-chair, David Paragamian. Read more about it here: https://lnkd.in/eCAbpDmv #HealthcareMarketing #POCMA #PatientEngagement

A sparkling point of this season is the light our communities bring to even the darkest times. Stay safe, be kind, and spread the spirit of the holidays. Wishing you health, joy, and peace from all of us at POCMA. #PointofCare #POCMA #HappyHolidays

Congratulations David Paragamian, the newest Co-Chair of the Board! We are delighted to have David as co-chair, bringing an impressive background in healthcare marketing and leadership. His extensive experience—from leading global agency networks at Publicis and Havas to serving as CEO of Health Monitor Network, and teaching at Saint Joseph's University—demonstrates exceptional strategic insight and commitment to our industry. David's diverse professional journey across executive roles has made him a truly unique and valuable addition to our board. We look forward to the strategic vision and expertise he will continue to bring to our organization in this new role. Congratulations again! To see our full list of board members visit: https://lnkd.in/dSs5DPh6

POCMA Welcomes Nick Lumley to the Board of Directors! Nick Lumley joins POCMA's Board of Directors as GM of Commercial Products at Doximity. With six years of progressive roles at Doximity and a background in Oncology Marketing, Nick brings strategic expertise in healthcare technology and point of care innovation. His leadership and commercial insights will be invaluable as we continue to provide resources for the industry. To learn more about our board members, visit our website: https://lnkd.in/dSs5DPh6

We're thrilled to welcome Doximity to the Point of Care Marketing Association! Doximity's growing offerings for medical professionals now include HCP-facing sponsored video positioned in the pre- and post-visit screens during telehealth calls. We are excited to collaborate with them on ways to educate marketers about the importance of the point of care channel while demonstrating continuous innovation across the industry. Welcome Doximity! #Doximity #WelcomeToPOCMA #Telehealth

🦃 At the Point of Care Marketing Association, we're #thankful for our dedicated community and the #healthcare providers driving #patient care forward. Wishing everyone a meaningful Thanksgiving filled with connection and purpose. #Thanksgiving #Gratitude

Congrats to Phreesia Life Sciences on renewing their certification for #PatientConnect! This achievement demonstrates Phreesia's ongoing commitment to providing quality, trusted solutions for the #pointofcare community. Learn more about our #certification process: https://lnkd.in/g8K-Enj7 #Phreesia #PointofCare #Renewal #Certification

EHR-based marketing connects brands with HCPs at the heart of care decisions—offering a high-trust channel to create real value. Read more in this first of three deep dives with today’s leading experts in EHR! https://lnkd.in/dxWg-tVd Thank you for your insights: Maria Giampino O'Mara, Damon Basch, Harshit Jain, Angelo Joseph Campano, Maria Cipicchio, and Dan Wilmer  #EHR #HealthcareMarketing #POC #MarketingStrategy

We are thrilled to welcome Bethany LaFoe Adams as the new Standards and Solutions Committee Chair for the Point of Care Marketing Association. Bethany brings 15 years of experience; as current Media Director specializing in cross-channel media strategy, planning, and implementation, Bethany has leveraged data and research to drive campaign optimizations and performance. Her values of professional growth, drive, and accountability align perfectly with the POCMA's mission. Please join us in warmly welcoming Bethany; We look forward to her incredible contributions.