Prescient AI

We're excited to announce that our AI powered media measurement and optimization platform has raised $10M in Series A funding led by Headline and CEAS Investments. Over the last few years we've empowered leading DTC brands to scale their e-ecommerce businesses with average ROAS gains of 20% using pixel-free cutting-edge marketing mix modeling. 📈 This investment, along with continued support from Blumberg Capital and focal, will help us unlock even more value for modern marketers. First up is our addition of Amazon halo-effects to help measure the impact of paid media spend on your Amazon revenue. Learn more and sign up for a demo using the links in the comments. 💡 #digitalmarketing #amazonmarketing #marketingmixmodeling

"Black box" MMM? Not anymore. At Prescient AI , we believe in transparency and results. Our "glass box" MMM gives marketers full visibility into how decisions drive impact, helping them optimize campaigns with confidence. In a recent Forbes Technology Council article, our CTO Cody Greco offers his take: 🤝 Proprietary models aren't "black boxes" 📈 Developers know how their MMM works 💡 These focused solutions are built to deliver value Ultimately, what matters most is finding an MMM that solves your challenges so you can scale with confidence. Read the full article to learn more about how we're redefining marketing measurement: https://lnkd.in/e6ZvMQsU

With Meta's upcoming changes to data and conversion event tracking for health and wellness brands, it's more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely MMMs, incrementality testing, and first-party data. According to Meta, depending on the data source category and region where ads are served, brands may have restrictions ranging from custom URL parameter limitations to fully disabling all events. 😖 This has performance-altering implications for tracking, feedback to Meta, as well as attribution. 🤔 While there are steps to take with Meta, ensuring performance is tracked by a platform unbound by pixel conversion data will give health and wellness brands the best chance to preserve benchmarks, allocate budget with confidence, and understand the full impact of their campaigns. 🤝 Whether you're already a client or considering using Prescient AI in 2025, it's never too late to connect your data. We're able to look at past performance to help optimize for the future and our lightning fast daily data updates can pick up on trends as soon as they happen. We're here to help answer any questions - reach out to Michael True, Will Holtz, or Laura Nelson if you'd like to know more!

Curious about what's going on with AppLovin? 📲 Check out our VP of Strategy's Will Holtz insights from the early adopters we're measuring on the channel!

🌬️ Headed to the Windy City for Shoptalk Chicago? If you'll be in Chicago on October 17th, don't miss out! Join us for a night of sushi 🍣, cocktails 🍹 , skyline views 🌇 , and casual networking 🤝 hosted with our partners AppLovin, Disco, FERMÀT, and Northbeam. 👇 Click below to secure your spot https://lnkd.in/g74ESH_j Won't be in Chicago but want to get on our VIP list for future event invites? Get on the Prescient Events VIP List below! https://lnkd.in/gkFqwyez

Pumped to host our 4th annual Commerce Cup in San Diego! Alongside our friends at Proxima, we brought together an incredible group of brand operators, agency owners, and e-comm experts for an 18-hole scramble 🏌️♀️ Great weather, amazing people, and some killer Prescient AI & Proxima swag (done by the incredible team at Malbon Golf, no less!) featuring our * brand new * visual identity that just went live last week. Shoutout to everyone who came out, including folks at Amazon, Portland Leather Goods, BrüMate, Iron Neck, Vincero Collective, HealthyCell, GROW, Curie, ATTN Agency, Reap Commerce, Dose, and more 🙏

Very excited to share Prescient AI ’s comprehensive MTA-MMM breakdown with Celina Wong, CEO of Data Culture and former Head of Data at TULA Skincare ⚡ Our CTO Cody Greco sat down with Celina to discuss the * pivotal * decision of choosing the right MMM solution to accelerate your brand’s growth curve. Some of our favorite highlights from the session: 1) Teams who aren’t leveraging MMM still have to rely on platform attribution, last-click models, or GA4 data – in turn, risking overinvestment across the bottom of the funnel. 2) As more consumers shop across multiple channels (and brands are leaning more and more into omnichannel), MMM is becoming increasingly important to capture the complete customer journey and optimize media spend as a result. 3) Company size, revenue, and total number of campaigns are mostly irrelevant when choosing the right attribution model for your brand. Instead, focus purely on ROI and associated costs. Full deep dive here: https://lnkd.in/eAniDitC

Thrilled to share our latest case study featuring Eko Health 🚀 After onboarding with Prescient AI , Eko Health began leveraging our custom-built MMM for precise data forecasting to generate right-sized channel-level budget allocation recommendations that took into account upper funnel impact." They quickly cracked hard-to-measure top-of-funnel campaigns, supercharged their paid spend across all channels, and saw an immediate positive impact on their ROAS metrics. To date, their results have been quite impressive: + 48% revenue lift + 2x ROAS increase + 43% website traffic growth + 30% increase in ad spend budget In the words of Senior Director of Consumer and Performance Marketing Joe Tertel: “Prescient’s speed to implementation is unmatched. Within a day, they were giving us recommendations. We made changes that week and almost immediately saw a positive impact on our ROAS.” Full case study here → https://lnkd.in/eVQ8wNW2

New case study with our friends at HexClad Cookware is live 🚀 After getting started with Prescient AI , HexClad began leveraging our MMM to generate dynamic ad spend insights and scenarios — including Amazon spillover metrics. As a result, they reduced their risk of overspending on over-attributed campaigns and focused on those with stronger Halo-Effects. So far, the results have been outstanding: + 20% increase in ROAS + 40% more cost-efficient MMM — with better results + 20 hours saved per month on budgeting and revenue tracking In the words of Head of Advertising Cameron Bush, “Prescient took days (rather than weeks) to ingest our data. Then, it was immediately useful and started giving us unmatched insights. The model is totally dynamic and can show you what you need whenever you need it.” Check out the full case study here: https://lnkd.in/deQGxJWC

Thrilled to share our latest case study with GOOD AMERICAN 🎉 Good American saw incredible results right out of the gate when they signed up with Prescient AI nearly a year ago. Here’s a quick recap of their overall performance to date: + 3x cost savings + 24% faster revenue growth Prescient offers great results for clients, but allows for quick and reliable daily performance management. In the words of Performance Marketing Manager Caitlin McKenna: “Prescient informs both our high-level strategy and our daily optimizations. The more time I spend digging around, the more uses I discover. And the time I’ve spent has paid off with amazing returns.” Caitlin logs in every morning to check on performance and can immediately evaluate ideal daily budgets across multiple scenarios. Now, Good American knows where to allocate spend effectively on TikTok, Meta, Google, and other channels to optimize ad pacing, bids, and strategy. Check out the full case study here: https://lnkd.in/e6zv3ysr