PriceSpider

170M US TikTok users, 1.3M creators and 225K recognizable brands will watch and wait to hear the ruling on the pending #tiktokban this month. As an omnichannel brand that relies on multiple platforms, channels and retailers, how does this impact your social commerce strategy? These are the moments for omnichannel brand leaders to explore what tech and data partners can help you maintain control across every digital touchpoint with the ability to adapt to constantly changing environments and shopping behaviors. Regardless of the US TikTok outcome, PriceSpider can make your brand website, ads, campaigns and social media shoppable. #shoppable #connectedcommerce #socialcommerce #tiktok

Every brand leader should have a goal for 2025 and a path toward a truly connected commerce ecosystem that brings together your onsite and offsite marketing initiatives. Start with these 3 questions: ❓ What does success look like for your brand-owned marketing efforts across your website, ads, campaigns and social commerce initiatives? ❓ How do you create a consistent omnichannel shopping journey that you can control, measure and quantify the value of your brand-owned marketing efforts to enhance your retailer partnerships and JBP's? ❓ What internal and agency teams need to collaborate to unlock the value of your brand-owned marketing activities? Schedule time to meet with your Customer Success account teams at PriceSpider to connect key internal stakeholders and to unlock the value of your brand-owned marketing activities. We conduct JBP's with our clients and provide best practices for JBP's with your retailer partners. #shoppable #connectedcommerce #socialcommerce #jointbusinessplanning

We raise a glass with a toast to the brand and retail leaders and innovators that moved at the pace of commerce and blazed trails against the many opportunities and challenges 2024 had in store. From #AI to #retailmedia to #socialcommerce to #digitalshelf "back to basics" to brand-owned #omnichannel paths to purchase. Brand leaders continued to break down organizational and data silos toward the north star goal that is true #connectedcommerce. We are honored to partner with the greatest brands in the world as they continue to adapt and evolve around this digital first shopping era. Cheers to our valued clients and partners around the world, to the year behind and to the best yet ahead!!!

For every brand, Cyber 5 should be one of the year’s highlights, but purchase intent and shopper trends change in ways many can’t predict without the right tools at their disposal. This year, our insights uncovered that: -Consumer Electronics saw record impressions (+17.1% y-o-y), but purchase intent slipped (-0.6%) as price sensitivity dominated. -Household Goods & Grocery gained momentum, with weekend purchase intent climbing +0.7% y-o-y. -Pet Supplies rebounded after an early dip, peaking at +1.1% during the weekend. Want to know how your vertical performed? Read our full breakdown here: https://lnkd.in/e2MFNRw3 #Cyber5 #ecommerce

One of the biggest challenges in e-commerce today is streamlining customers' path to purchase. A leading hardware brand, already using PriceSpider’s Shoppable Where to Buy tool, identified a critical insight: customers showed high purchase intent, but they had to take too many steps to complete a purchase. To address this concern, the brand partnered with one of its most engaged retailers to integrate Add-to-Cart (A2C) functionality. This allowed shoppers to move products directly into a cart on the retailer’s site with a single click. As a result, the brand saw: ✅ 70%+ increase in sales ✅ 72% growth in leads (nearly 90,000 new leads generated) ✅ 123% increase in purchase lead value, reaching $41.3M in just five months By decreasing the number of clicks, the brand not only drove significant growth for its retailer partner but also created a seamless and efficient shopping experience. Read more from the case study: https://lnkd.in/ew_T_fU3 #ShopperMarketing #HardwareRetail

PriceSpider’s Cyber 5 2024 data reveals a 0.39% y-o-y increase in purchase intent on Cyber Monday, driven by consumer confidence and strategic campaigns. As impressions rose across key days like Black Friday (+10.8%), brands that optimized their shoppable media strategies cashed in the most. Discover which industries thrived this Cyber 5 and how your brand can ensure success next year: https://lnkd.in/e2MFNRw3 #Cyber5 #ecommerce

In light of our recent report with ListenFirst, The State of Social Media, we wanted to highlight a really interesting takeaway from the report – one that will (or at least should) affect your social strategy! TikTok: Engagement is soaring, with projections hitting 8B+ interactions by late 2024! If you're not leveraging TikTok, you're missing out on massive growth potential. Instagram: Engagement continues to decline, far from its 2018 peak. It’s time to double down on retention strategies for your audience. Facebook: Flat engagement means diminishing returns. Consumer Brands should explore fresh, alternative platforms. YouTube: Steady growth and increasing engagement make it a prime opportunity for video-first campaigns, now outperforming Facebook and Twitter. Twitter: Engagement is fading fast, signaling its declining relevance for large-scale campaigns. For more insights from the report, download your copy here: https://lnkd.in/eY95gzQy #SocialCommerce #SocialMediaMarketing

With less than a week left in the holiday shopping season, retail sales are showing strong growth. This week, our CEO Anthony Ferry joined the Schwab Network to break down the November Retail Sales Report and share insights into how consumer spending is shaping up as we head into the new year. The big takeaway: Consumers want value and convenience - and the retailers delivering both are coming out on top. Catch the full interview here: https://lnkd.in/eVfBYvUk #Ecommerce #RetailSales #HolidayShopping

Join PriceSpider and Vizit for a roundtable breakfast at #CES to discuss the latest in AI optimization, tech-enabled shopping journeys, and the full-funnel view of shopper insights.  Kickstart your day with a power breakfast, meaningful conversations and actionable insights. Seats are limited so register today at https://lnkd.in/dQuW_qJD. Who should attend: This private hosted event brings together brand, marketing, eCommerce, and social commerce leaders to network and stay at the cutting edge of omnichannel commerce enablement. #AI #shoppable #connectedcommerce

Looking forward to meeting with omnichannel brand and commerce leaders at #CES to kick off 2025. Our team led by our SVP of Strategy Brett Banner will be there for sessions, events and a private hosted session in partnership with Vizit on January 7th. Stay tuned for more and let us know if you're attending CES. We'll be talking about AI-Powered Connected Commerce: Where Content Meets Conversion. You won't want to miss out. #shoppable #connectedcommerce #AI