Profitero

🗺️ Navigating the evolving world of e-commerce for brands requires strategy, precision, and the right tools. In this video, Aziz Agoumy, Head of E-Commerce NA at NAOS (Bioderma - Institut Esthederm - Etat Pur), and Jennifer Angelus, Director, Digital Shelf & Capabilities at Danone, discuss the importance of personalized content to drive conversion, understanding marketplace guidelines, and how our platform takes the weight off their team’s shoulders. 💡 Ready to make change? Request a meeting with one of our experts today: https://buff.ly/41s9x9q

The Profitero team wishes you and your family a happy holiday season! ❄️☃️ ✨ We celebrated the season with warmth, laughter, and a deep appreciation for the connections we’ve built this year. Here’s to a joyful holiday season and a prosperous 2025! 🌟

Success on the digital shelf isn’t just about being available—it’s about dominating search. 🚀 Profitero’s latest research reveals how top brands achieve growth by mastering organic search rankings. Key Takeaways: 📈 Moving to page 1 in the Top 5 spots boosts sales by up to 89%. 🔍 Getting to page 1 organically gives the biggest lift but for a quick boost, paid search still yields an average return of 21% uplift in sales. 🔑 Leaders invest in omni-ready tech stacks to win the search game. 💡 Want to amplify discoverability and maximize ROI? Download the full report now and unlock the strategies behind search success https://buff.ly/3DnBm92

Is your brand leading or lagging in eCommerce maturity heading into 2025? Find out with our 5-minute quiz. The new Omnichannel Transformation Assessment compares your brand's capabilities against industry benchmarks and top eComm leaders. After taking the quiz, you'll get: ✏️ A scorecard showing how you compare across 9 omni-capability areas ✏️ A customized next best action to help your brand get ahead in the coming year Take the quiz here! https://buff.ly/3BmoJKL

Profitero’s 8th annual eCommerce Organizational Benchmark study 📊 found that half of the brands surveyed feel they are not keeping pace with the competition. Becky Carruthers breaks down the data from more than 260 brand manufacturers into three practical takeaways and demonstrates how to build a digital shelf strategy your competitors will envy based on real-world case studies. 🏆 🌟 Leaders, those able to maintain 26% growth in Omnichannel sales and a 26% share of category sales online, all support their people, leverage the right partners, and have a set of practices that put data into action, fast. By surfacing what leaders do better, we aim to empower brands to set aside FOMO and instead FOCUS their teams on proven strategies. 📖 Read the blog: https://buff.ly/4fltdiC

Today we’re gifting our 3rd and final eCommerce Stats Unwrapped. 🎁 We hope you enjoyed our holiday series. Our final gift unwraps insights into one of the biggest ongoing challenges for brands: optimized online content. Drawing from our Defining Content Effectiveness report, we highlight the crucial first step—content compliance. Yet, compliance remains a hurdle, with 1 in 3 products across major eRetailers still displaying missing or incorrect content. Head over to our blog (https://lnkd.in/eSB9eyYT) to see eCommerce Stats Unwrapped in full, and to understand why these stats are so important for brands. #eCommStatsUnwrapped

🔍 Did you know that only 62% of EMEA brands and 46% of North American brands have a dedicated center of excellence (COE), compared to 77% of leaders 🦸 driving omnichannel change management through a strong COE? This fall, industry leaders gathered at the #DigitalShelfSummitEurope with Profitero & The Digital Shelf Institute. In this video recap, Profitero's VP of Industry Insights, Andrew Pearl, unpacks key insights from this year’s eComm Organizational Benchmark Study. Explore the full report now for deeper insights into what top brands are doing differently.👇 https://buff.ly/4gbPbpu

New Data Alert! 🎁 Today is Day 2 of Profitero’s eCommerce Stats Unwrapped and we are gifting some new data featuring the growing challenges brands face in their quest to win search. Including stats from our brand new Search ROI Report. We know many brands are faced with the challenge of the impact of skyrocketing retail media spend and private label dominance on Page 1. Yet, despite these hurdles, there’s a big opportunity—brands moving from Page 2 to a top 5 organic spot see an 89% sales uplift. Scroll through to see more highlights from our new study or click here (https://lnkd.in/eH9MwBcr) to get the full report. Look out for our final eCommerce Stats Unwrapped gift on Monday! #eCommerce #digitalshelf #statsunwrapped #searchplacement

Looking for the best outcome in your Amazon AVN this season? Take some inspiration from leading brands, who use digital shelf data to uncover growth opportunities and come prepared with powerful talking points. ✍ Check out our new blog from Andrew Pearl to learn more, featuring expert tips from Martin Heubel to set your brand up for a more profitable 2025. https://lnkd.in/ekpakNB4 #amazon #AVN #digitalshelf

Partnering with Skai and leveraging Profitero's Shelf Intelligent Media has been a game-changer for our client. By optimizing bids based on competitor stock levels and utilizing Skai's Portfolio Optimization, our client has been able to: ✨ Automatically adjust bids based on competitor stock levels ✨ Optimize over 1,800 keywords to secure top ad placements ✨ Drive significant growth, including +4% increase in ROAS To learn more, visit: https://lnkd.in/esJXzm2t #ecommercestrategy #amazonadvertising #digitalmarketing #partnership #skai #profitero