Proximic by Comscore

ID-free impressions are the new normal, are you ready? 👀 📉 With 54% of mobile impressions and 36% of desktop impressions now lacking IDs, marketers can no longer rely solely on traditional identity-based targeting to reach audiences at scale. In our latest blog, "ID-Free Impressions are the New Normal," we take a deep dive into how marketers are adapting to the decline of user identifiers. Get the full story ➡️ https://lnkd.in/eAf6dwkW #programmatic #digitaladvertising #signalloss

Celebrating the power of women in sports on National Girls & Women in Sports Day! 🏆 💪 As women's sports continue to break records and capture the attention of fans worldwide, brands have a unique opportunity to engage with this passionate and growing audience. With Proximic by Comscore and Sports Innovation Lab women’s sports audience segments, you can tap into the fans driving the momentum in women's basketball, soccer, and beyond. Contact us today to learn more about our women’s sports segments: https://lnkd.in/eh-3S95N

🗽The Proximic by Comscore sales team had a blast getting together in NYC last week for our 2025 Sales Kickoff. It was two awesome days packed with learning, collaboration, and gearing up for an exciting year ahead. With big goals and even bigger momentum, we’re ready to make 2025 our best year yet.

We’re excited to welcome more incredible talent to the Proximic by Comscore team! 👏  🎯 Christopher Loubriel, Account Manager, Publishers  🎯Joe Cavallaro, Account Executive Please join us in giving them a warm welcome! We can’t wait to see the impact they’ll make. #newhires #comscore #programmatic #adtech

Is your programmatic strategy keeping pace with industry trends? Stay ahead with our 2025 State of Programmatic report, featuring insights from top industry leaders on how they’re shaping their approach to programmatic advertising for the year ahead. Download the report ➡️ https://lnkd.in/ejfwquTk #comscore #programmatic #adtech

✨The future of ad tech is all about effective storytelling.✨ In her latest feature for Association of National Advertisers, Proximic by Comscore's Managing Director Rachel (Eisenberg) Gantz shares how ad tech can unlock better narratives by focusing on the intersection of audiences and contextual moments. Dive into the full article here: https://lnkd.in/gXdgTncw #ProximicByComscore #AdTech #ContextualAdvertising #Storytelling

🚀 Our 2025 State of Programmatic report has arrived and the data is making one thing very clear - there will be an ongoing migration of ad dollars from traditional video to digital-first streaming platforms this year. Want to find out if your programmatic advertising strategy aligns with the latest industry trends? Download Proximic by Comscore's third annual State of Programmatic report today: https://lnkd.in/ejfwquTk #comscore #programmatic #adtech

Ready to grow your campaign to new heights this spring? 🌷 Proximic by Comscore’s Spring Audience Guide is your go-to resource for connecting with audiences who are already thinking spring (even though it still feels like winter). In this guide you'll find audience recommendations across: ⚽ Spring Sports ✈️ Spring Travel 🏠 Spring Home Improvement 💸 Tax Season & Financial Planning 🍻 St. Patrick’s Day Celebration Download the spring guide now: https://lnkd.in/erPjTeD8 #programmatic #comscore #audiencetargeting

Ready to score big with football and basketball audiences this playoff season? Proximic by Comscore's audience guides are your playbook for a winning targeting strategy! 👇 From tip-off to kickoff, we’re here to help you connect with the passionate fans and sports audiences that matter most to your brand. 🏈 Download the Football guide: https://lnkd.in/eAeJWXkR 🏀 Download the Basketball guide: https://lnkd.in/eggwWBUf #comscore #programmatic #audiencetargeting

As wildfires continue to affect communities across Los Angeles, we send our heartfelt support for everyone impacted, including members of our Comscore family. We are immensely grateful to the brave firefighters, first responders, and volunteers working tirelessly to keep our communities safe. Your courage and dedication mean the world to us. To those navigating these uncertain times, we’re sending strength, compassion, and hope. Please take care of yourselves and each other—we’re here with you. If you’re looking for ways to help, consider supporting organizations like the American Red Cross Southern California (linked below), which provide critical resources to those in need. – The Comscore Team https://lnkd.in/dXccy2E