PRWeek readers were glued to articles about the PR “enigma” behind Taylor Swift and how Toyota’s discontinued sponsorship of LGBTQ programs and other #DEI activities presented opportunity for brands. These were PRWeek's most-read crisis stories of 2024:
PRWeek
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PRWeek is the leading resource for PR and communications professionals. PRWeek reflects an industry playing a more pivotal role than ever before, not only in the marketing strategies of companies, brands and organizations, but also within boardrooms and amongst the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape - that's where PRWeek comes in.
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Updates
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It’s been a big year of change with major agency restructurings, changing return-to-office policies and mergers and acquisitions. These were PRWeek's most-read agency stories of 2024:
The 5 most-read agency stories of 2024
prweek.com
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Account win: Makeup brand Live Tinted has selected Powers PR as its PR agency of record. Details:
Inclusive makeup brand Live Tinted selects Powers PR as PR AOR
prweek.com
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Hires, leavers and a classic Dove campaign captured the attention of PRWeek readers in 2024. These were PRWeek's most-read healthcare stories of 2024:
The 5 most-read healthcare stories of 2024
prweek.com
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Angercore, MAH-sculinity and roaring luxury signal a year of outrageous hope and blindspots, says M Booth chief creative officer Adrianna G. Bevilaqua.
Seeing red: Trends for 2025
prweek.com
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PRWeek readers couldn’t resist clicking on stories about John Deere’s first “chief tractor officer,” Corn Kid, Duolingo’s April Fools joke and more. These were PRWeek's most-read social media stories of 2024:
The 5 most-read social media stories of 2024
prweek.com
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People moves: Boeing named Ann Schmidt its new chief communications and brand officer and SVP of communications, effective immediately, it announced internally in a message to employees from president and CEO Kelly Ortberg. Details:
Ann Schmidt named Boeing CCO
prweek.com
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Shifting corporate strategies on #DEI, traditional journalists losing ground to influencers and evolving investor communications are among the top 10 trends that will impact PR pros in 2025, according to a report from Golin. “We're seeing companies shift their strategies in all areas, including DE&I and sustainability,” says Golin's Megan Noel. “We're seeing that they remain committed to those but ensuring that their communications strategies are more surgical to the audiences that matter.” More:
Golin forecasts DE&I, changing media among top communicator impacts in 2025
prweek.com
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Congratulations to Michelle Weese of Novartis for being named to PRWeek's Health Influencer 30. Read more about her career now. https://bit.ly/4gj7p8C #PRWeek #HealthInfluencer30 #HealthcareComms
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It’s time to celebrate the best in PR! These outstanding campaigns and teams represent the innovation, creativity, and excellence that define our industry. From groundbreaking initiatives to impactful strategies, this year’s finalists have truly set the bar high. Join us on March 13, 2025, at Cipriani Wall Street in New York City for the biggest night in PR as we honor the winners and celebrate their remarkable achievements. https://lnkd.in/gbs3cgwE #PRWeekAwards #FinalistsAnnounced #PRExcellence #CelebratePR#PRLeadership #Storytelling #PRExcellence #PRAwards #PRWeekAwardsUS
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