Public Label

Riding the $300B Wave 🌊. Amazon’s advertising juggernaut shows no signs of slowing down. With a staggering $50 billion in annual revenue and 20% year-over-year growth, Amazon is reshaping the digital advertising landscape. EMARKETER projects total digital ad spend will surpass $300 billion in 2024, and Amazon is already commanding nearly 20% of that market. This isn’t just a wave—it’s a tsunami of opportunity for brands that know how to ride it. At Public Label, we’re all about turning tides into meaningful movement. Let’s help you navigate this surge in commerce with strategies that deliver measurable impact. 🌟 💡 Ready to make waves? DM us or reach out directly to the expert Morgan McAlenney #AmazonAds #DigitalMarketing #EcommerceGrowth #CommerceExperts #PublicLabel #MakeMovesThatMatter

Retailers are more than just channels...they’re platforms. To thrive in this new era, brands need to master the digital shelf, optimize profit and volume, and outpace competitors across Amazon, Walmart, Target, and specialty e-retailers. Here’s how Public Label is helping bold brands stand out and succeed: 🔍 Digital Shelf Audits & Competitive Analysis We help brands in apparel, specialty, and CPG categories benchmark their digital presence against the competition. From keyword optimization to content strategies, we identify gaps and opportunities to enhance discoverability and drive conversions. 📊 Profit & Volume Maximization Whether on Amazon or the long-tail of e-retailers, our strategies are designed to maximize gross volume and profit. From SEO to PPC campaigns, we ensure your products are seen, clicked, and purchased. 💡 Smart Media for Retailer Platforms Retail media is booming, and we’re helping brands deploy strategic, data-driven campaigns that align with the nuances of each platform. Our insights ensure your ad spend delivers measurable ROI. 🛒 Seamless Omni-Retail Solutions Our 5i Omni Plan Creator ensures every product is positioned to win across e-commerce and brick-and-mortar, with customized strategies for your unique goals and retailer mix. 2025 is your year to own the digital shelf and beyond. Let’s talk about how we can turn data into decisions and campaigns into conversions. 📩 Reach out today or DM our Business Development Lead, Morgan McAlenney, to start the conversation!

Tune into the latest episode of MetricsCart’s Digital Shelf Insider Podcast, featuring Morgan McAlenney, our very own VP at Public Label and e-commerce trailblazer. With over 20 years of experience turning touchpoints into conversions, Morgan delivers bold insights on how to stay ahead in today’s ever-evolving commerce world. 💡 What to expect: 🔹 Mastering digital shelf metrics—because data should always drive results. 🔹 Staying nimble in a fast-paced e-commerce landscape. 🔹 Streamlining processes, big or small, without sacrificing agility. 🔹 Future-proofing your strategies for 2025 and beyond. If conversion is king, strategy is the crown—don’t miss Morgan’s take on how to win the digital shelf game. Thank you to Shreshta Joy of MetricsCart for the powerful conversation. 🎧 Listen now (Link in the comments) #Ecommerce #DigitalShelf #CommerceStrategies #Podcast #PublicLabel #MetricsCart

It’s time to give a well-deserved shoutout to Luke Moseley who’s been creating unforgettable experiences at Public Label for 3 years! As a Production Supervisor, Luke brings a unique blend of precision and creativity to everything he touches—keeping our projects on point and on time, all while making the process genuinely fun for everyone involved. Beyond being a total pro, Luke is the kind of person you’re lucky to work alongside. He’s always ready with a smile, brings great energy to the team, and somehow still finds time to fuel his passion for travel, exploring new places, and coming back with stories that inspire us all. Luke, your dedication, humor, and adventurous spirit make our days brighter and our work stronger. Here’s to many more years of creating magic for our clients. Drop Luke some love in the comments to help us celebrate this milestone! #PublicLabel #EmployeeSpotlight #AgencyLife #ProductionLead

We are 🚀 Transforming Commerce for CPG Brand Manufacturers in 2025! We’re passionate about helping bold brands make meaningful moves in the ever-evolving commerce landscape. For CPG brand manufacturers, 2025 is the year to leverage new opportunities, align with cultural trends, and amplify conversion across channels. Here’s how we can help: 🔍 Custom Retailer Plans with Precision Our proprietary 5i Omni Plan Creator crafts tailored solutions for every retailer. Whether you’re navigating brick-and-mortar or e-commerce, our data-driven approach ensures your products are positioned to win at the shelf and online. 📈 AI-Powered Optimization Through cutting-edge tools like Resonance, we harness AI to optimize your messaging for maximum engagement. By tapping into real-time insights, we make sure every campaign resonates with your audience at the moment of purchase. 🛒 Shopper Behavior Analytics Understand what motivates your consumers with our shopper behavior tools. From dynamic creative to validated growth ideas, we help you capture and convert like never before. 🌍 DTC, Social Commerce, and Amazon Solutions From Amazon SEO to on-demand delivery platforms, we create seamless experiences that connect with today’s digital-first shoppers. Our expertise drives visibility, conversion, and loyalty across every touchpoint. 💡 Immersive Commerce Events Activate your brand with 12,000+ experiential events annually. These activations deepen consumer engagement, build CRM databases, and deliver unforgettable experiences that stand out in crowded markets. Let’s redefine growth together. Ready to amplify your brand’s impact in 2025? Reach out to us at Public Label, and let’s explore how we can help you succeed. Want a direct connect? DM our Business Dev Lead Morgan McAlenney.

As we close out 2024, our hearts are full of gratitude for the trust and partnership of our incredible clients and the creativity and passion of our talented team. This year has been one of growth, opportunity, and bold ideas, and we’re energized by what’s on the horizon for 2025. Together, we’ll keep breaking boundaries, creating meaningful moves, and driving results that matter. From all of us at Public Label, Happy Holidays and cheers to a bright, impactful year ahead! #PublicLabel #Gratitude #HappyHolidays #2025HereWeCome

🚨 Amazon Strike News: If you're running Amazon ads to promote your CPGs, tread carefully this week. Fulfillment slowdowns could mean wasted ad dollars promoting SKUs that won’t get to customers on time. Audit your campaigns now—shift spend to evergreen or awareness-driving tactics that won’t backfire, and don’t let poorly timed promotions drain your budget. #Amazon #CPGmarketing #ecommerce #commercemarketing #mediastrategy

400,000+ emails. Countless results. Every email we send represents a step toward delivering seamless, impactful results. This year, 400,000+ emails helped us manage activations, campaigns, and more—taking the load off our clients and driving results that matter.

…and that’s a wrap on November here at Meet The People! 🙌 Featuring brilliant campaigns by VSA Partners for FactSet, Saltwater for Braeburn, and by Match Retail for Nespresso Professional and SodaStream International, Ltd.. 👏 Coegi took home silver at The Drum Awards and was awarded #SocialMedia Campaign of the Year at the Healthcare Impact Marketing Awards, for their work with Moderna. 🏅 While True Media Canada took home a #CAMA for their work with Chicken Farmers of Canada as well as a #CMA for their Auto Theft Hurts everyone Campaign. ...And VSA Partners was recognized as one of Inc. Magazine's #2024PowerPartners! 🤝 We welcomed two new team members to the family: Caroline Andriano, SHRM-SCP, SPHR as Head of HR (US) and Jonathan Sessions, Head of IT (North America). All while publishing articles in The Drum, Advertising Week, The Outcome by Attain, StrategicCFO360, and CMO Times. CEO Tim Ringel was even featured in a book! The UnNoticed Entrepreneur by Jim James. See for yourself:

Fueling Collaboration, Brewing Success At Public Label, great ideas are brewed with passion and a little caffeine. This year, 25,740+ cups of coffee kept our team energized and ready to tackle every challenge. Cheers to bold ideas and even bolder outcomes! #marketingfuel #CPGAgency