PubMatic

Exciting news for mobile publishers! Join us at #PubAcademy Hanoi 2025 on March 6th for an incredible opportunity to learn from mobile leaders in Vietnam. Our expert speaker line-up includes renowned figures in mobile monetization, digital advertising, and emerging technologies. Genelle Hung, Khin Mu Yar Soe, Joseph Lee, Thu Nguyen, Bihao Pan 潘必豪, Lily Truong. They will share invaluable insights on mobile monetization optimization, advertising technology innovation, and brand advertisers' in-app media strategy. Secure your spot today and transform your mobile monetization strategy! We can't wait to see you there! 🚀 Register now: https://lnkd.in/esJBXST5 #Programmatic #MobileAdvertising

PubMatic‘s Emma Newman and Tim Willcox will be attending IAB UK’s Leadership Summit 2025. The event gathers key decision-makers to share insights and expertise on the digital advertising landscape whilst also hearing from visionary pioneers within the industry. Learn more: https://lnkd.in/eHPA7ZV8 

We're excited to unveil our latest case study with Philo, showcasing how we partnered to enhance CTV ads with transparency, precise targeting and the ever-important brand safety. Together we ensured a seamless transition, with incremental value, for advertisers moving budgets from linear to CTV. Learn more here: https://lnkd.in/erBEmExv

Our KEN AIHARA discusses the current state of the open internet in Japan and why programmatic advertising must evolve beyond direct deals -- via ExchangeWire Japan: https://lnkd.in/eerajg5D

Our Mohsin P. will be joining the 'AI and Programmatic Advertising: Friend or Foe' panel at Prebid.org's #PrebidAscent2025  alongside Sigma Software Group's Arjun Arora and Adapex's Debra Fleenor. Moderated by Ronny Linder of Relevant Digital, the panel will explore AI's impact on programmatic advertising. Learn more: https://lnkd.in/euG73XDd 

Our Alena Morris discusses the evolution of CMOs and the important role they play in driving revenue and growth -- via CMO Alliance: https://lnkd.in/dc-XWz-3

On Sunday morning, our employees showed up in large numbers, lacing up their running shoes—not just for fitness, but for a greater cause! Together, we made every step count at #MoveAThon, raising funds to support underserved communities while promoting an active lifestyle. Swipe through for some incredible highlights from the challenge! #RunWithPubMatic #PubMaticCares 

Last week our Lashanne Phang represented PubMatic at Gamesforum Barcelona joining an expert panel on "Changes to Templates: Ad Experiences & Quality" alongside AppHarbr, Hitapps, Kolibri Games, Moloco and Sandsoft. The discussion highlighted the critical need to address ad quality and prioritize user experience in mobile gaming advertising. A huge thanks to Gamesforum for bringing together such an incredible group of industry leaders—great discussions, valuable insights, and exciting times ahead for the mobile advertising space!

#PubAcademy is coming to Hanoi, Vietnam for the first time! Join us for the ultimate gathering of mobile monetization. This year’s event will feature insights from industry leaders, networking opportunities with top professionals, and exclusive trends and strategies for mobile success in 2025. Don’t miss your chance to be part of this transformative event!  Register now: https://lnkd.in/esJBXST5 #Programmatic #MobileAdvertising

Our Miguel Fernandez-Gil shares his perspective on the future of the programmatic supply chain. He explores key strategies like SPO, media curation and CTV, highlighting how these approaches empower advertisers to make smarter, more impactful media investments -- via PROGRAMMATIC SPAIN: https://lnkd.in/dx3j9sqg