QualSights

Empathy isn’t just a feel-good buzzword. It’s a powerful driver of business growth 📈 To learn about the key benefits of investing in a consumer empathy program and how business leaders at world-leading brands are putting these plans into action, check out our blog at the link below! https://lnkd.in/ePdwP8iz #ConsumerEmpathy #ConsumerInsights #MarketResearch

Wondering where there's room to expand your brand?  A leading snack supplier found the secret formula by working with QualSights to reveal where there was room to steal market share. How did they do it? Read our case study to find out more: https://lnkd.in/guAesvud #MarketResearch #ConsumerInsights #CPG #BrandGrowth 

What if you could capture precise details about product usage without even asking a question? When a leading CPG brand wanted a deep understanding of plant-based protein powder users, they leveraged our Smart Sensors to gather rich, in-context insights 💡 For the inside scoop on how it fueled their innovation efforts, download our case study at the link below: https://lnkd.in/g25emBeZ

When you've spent countless hours ensuring your new offering will dazzle consumers, your messaging has to hit the mark 🎯 That's why a leading skincare brand partnered with QualSights before bringing their new morning kit to market. To learn how they gauged the effectiveness of messaging concepts and shaped their go-to-market strategy, check out our case study at the link below: https://lnkd.in/gjdwXZdu #ConsumerInsights #MarketResearch #GoToMarket

Have you met our Board of Directors?  At QualSights, we’re fortunate to be backed by a board that includes some of the most influential figures in research and business strategy. These industry titans bring decades of leadership, experience, and expertise to help us drive our vision forward. Together, we’re redefining the future of consumer insights. #ConsumerInsights #Leadership #BoardOfDirectors

Recently, our team in India gathered together for an incredible annual summit! Over the course of two days, we reconnected with our colleagues, reflected on 2024, and dove into strategic planning for a big year ahead 🚀 #TeamQualSights #MarketResearch #ConsumerInsights

We often think about empathy in the context of our personal relationships, but it makes all the difference in the world of business, too. To learn about the key benefits of investing in a consumer empathy program and how business leaders at world-leading brands are putting plans into action, read our latest blog at the link below. https://lnkd.in/ePdwP8iz #ConsumerEmpathy #MarketResearch #ConsumerInsights

Meet Rebeca Takano! As a Participant Manager for QualSights, she is responsible for participant messaging, device maintenance, compliance monitoring, and data quality assurance. When not at work, Rebeca can be found attending art exhibitions, doing yoga, and spending time with her cat, Gin. We're very fortunate to have Rebeca as part of our team! #EmployeeSpotlight #TeamQualSights

Expanding penetration in new demand spaces is a key driver of brand growth. But how do you know if your product will resonate with target consumers in a new context? Read our latest case study to learn how a top-tier chocolatier partnered with QualSights to unlock a new demand space through four asynchronous qualitative activities. https://lnkd.in/e5S3m6rr #MarketResearch #ConsumerInsights #CPG #BrandGrowth 

Looking to understand how consumers interact with your product in their natural environment? Diary studies offer deep, in-context insights into behaviors, needs, and pain points. And thanks to modern research technology, they're now easier to scale and more powerful than ever! From planning to analysis, our latest blog provides key tips to make the most of your next diary study. Ready to dig deeper into your customers' everyday experiences? Head to the link below to learn more. https://lnkd.in/eD587iTZ #MarketResearch #ConsumerInsights #DiaryStudy