RAIN Group

In the coming year, as we continue to face economic uncertainty, CSOs are navigating choppier waters than ever. As a sales leader, your mandate is clear: drive efficiency, deliver predictable revenue growth, and increase margins—all while adapting to rapid shifts in buyer behavior and technology. With budgets under higher scrutiny, your decisions need to be defensible and ROI-driven. Your 2025 strategy must be resilient, mitigate risks, and align with broader business priorities. It should address: ▪️Planning and justifying sales and enablement initiatives ▪️Hiring and retaining top talent ▪️Creating a culture of continuous learning ▪️Driving profitability and predictable revenue ▪️Adoption of technology and AI ▪️Maximizing team productivity ▪️Strengthening sales leadership To overcome these challenges, it's best to start planning ASAP. In this compendium, we've compiled 25 tools and resources across these areas to help you plan for 2025. You'll also get early access to our new research on continuous learning in sales. https://hubs.li/Q02Wl_2_0 #SalesManagement #SalesLeadership #B2BSales #SalesEnablement #SalesManager #SalesLeader #RevenueEnablement

As a sales leader, you have your work cut out for you in the new year. From equipping teams with necessary resources to driving growth and development, you need a plan that covers all aspects of sales. With volatile economic conditions and increasingly competitive markets, it pays to be proactive with strategic planning. This compendium of sales planning essentials gives you exactly what you need to get a head start on 2025. You'll get 25 tools and resources to give you and your team the advantage on recruitment, talent development, forecasting, AI, productivity, and more. https://hubs.li/Q02YMsP50

9 key principles you need to master to stand out and win with senior executives. No. 5️⃣ Transformation Senior executives are often focused on driving transformation within their organizations, attending to high-level problems. ▪️ Focus on innovation ▪️ Link to strategic initiatives ▪️ Demonstrate long-term impact ▪️ Highlight the competitive advantage ▪️ Showcase adaptability #sales #b2bsales #selling #salesrep #salesteam #salestips #infographic #marketing

Valuable sales team meetings are essential for driving collaboration, performance, and strategy, but sellers often believe that meetings are a waste of their time. How can you structure a weekly meeting that engages sellers, covers relevant topics, and moves the needle on progress for your team? In this article, we share a 5-step framework to build a team meeting agenda with change in mind. It also includes a download with 68 ideas for sales team meetings. https://hubs.li/Q02VW5Fs0

Most leaders agree the opportunity to improve sales performance through coaching is tremendous. Unfortunately, while companies are enjoying success with business coaching in general, sales coaching is often a major disappointment. When done well, sales coaching produces excellent results and produces them consistently. In this video, you’ll learn the five roles the best sales coaches play to maximize the performance of their team. https://hubs.li/Q02V6tBn0 #salescoach #salescoaching #salesmanager #salesmanagement

The value and value proposition your sellers deliver to buyers is often confused with the related concept of a value proposition positioning statement or elevator pitch. Unlike a tangible positioning statement, the value proposition is a broader concept—it’s composed of the collection of reasons why a buyer buys. Why one buyer buys is different than why another buyer might buy. It’s important that your sellers view their value proposition through the eyes of buyers—their specific situation, needs, and wants. Then, communicate different components of that value differently for different situations. The collection of reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions: ▪️Resonate: Buyers have to want and need what your sellers are selling. ▪️Differentiate: Your sellers and company must stand out from the other available options. ▪️Substantiate: Buyers have to believe that your sellers and company can deliver on promises made.

RAIN Group Recognized in Forrester’s Sales Training Services Landscape, Q4 2024 “We’re honored to be included. At RAIN Group, we’re committed to supporting B2B sales leaders as they drive meaningful change in their organizations. From implementing effective sales methodologies to reinforcing training and advancing selling skills, our programs are designed to create lasting behavior change that translates into measurable business results.” – Erica Stritch Schultz, CMO of RAIN Group https://hubs.li/Q02YBF-g0 #salestraining #salesenablement #saleseffectiveness #salesleader

For sales training to succeed, participants need to engage with, adopt, and apply the learning. However, this is an ongoing challenge, especially when it comes to online training. You need methods in place to create and sustain learner accountability from the outset. In this complimentary ebook, we share resources to do just that. You'll get templates to map out a communication plan for training and secure learner commitment. You'll also learn 4 key principles to drive online engagement. https://hubs.li/Q02TSRwg0 #salestraining #salestrainer #salesleader #salesenablement

Top-Performing Sales Managers are 42% more likely to excel at leading valuable sales team meetings compared to other managers. How do these top performers lead great meetings? They follow WEWIN, an acronym that stands for: ▪️Wins and Recognition ▪️Evaluate Progress ▪️What's New ▪️Issues and Ideas ▪️Needs Action This framework provides an agenda and a structured approach to sales team meetings that ensures all crucial areas are covered while maintaining engagement and driving action. Let's explore each part in detail assuming an hour-long, weekly meeting. Learn more: https://hubs.li/Q02Vv07t0 #SalesManagement #SalesLeadership #B2BSales

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