RAUS Global

Summary of Day 1: ProcureCon Marketing 2024 Day 1 at ProcureCon Marketing 2024 set the stage with actionable insights and engaging discussions. From redefining procurement’s strategic value to navigating agency partnerships and cultural marketing, the sessions offered a fresh perspective on tackling today’s challenges in marketing procurement. Here’s your backstage pass. Women in Marketing Procurement Women in Procurement® Marketing Procurement iQ Procurement Foundry Christine Moore Fredrik Kinge Matthew Reiss Kim Harrison-Johnson https://lnkd.in/dVsSiPJi

This is the perfect “the more the merrier” kind of post that will make your Friday so much more rewarding and insightful! Do not miss this! Women in Media Women in Marketing Procurement Women in Marketing

An insightful read from one of the strongest players in the US market. Don’t miss! #marketingprocurement Women in Marketing Procurement

Lots of fabulous things being shared every minute of this conference - and as they say, an image says more than a thousand words… Women in Marketing Procurement Tina Fegent (FCIPS) Christine Moore #marketingprocurement

Catch up dinner downtown LA, hosted by RAUS Global ECI Media Management and Media Marketing Compliance. Great turnout and discussion around media, marketing and everything in between. Thanks! Christine Moore Fiona Foy Fredrik Kinge Colin T. Linggo

A room with a view. In LA for the ProcureCon US Marketing Conference. Excited to “pre-game” with some of our industry friends and clients this afternoon at the FIGUEROA. Women in Marketing Procurement Kylie Ruehl Dawn Musser-Sepanik Emily Lee Stephanie Chastan Christine Moore

This article made our week! 🌍✈️ Exciting strides are being made to reduce the environmental impact of air travel! A recent study highlights a simple, cost-effective solution to minimize the climate damage caused by jet condensation trails, or contrails. These icy trails, which trap heat and contribute significantly to global warming, can now be mitigated for just a few pounds per flight. As discussions advance at COP29, it’s inspiring to see practical solutions emerge that can actually align with both our love of travels and exploration and our commitment to a healthier planet. 🌱 https://lnkd.in/gAd9z6Xt #SustainableTravel #ClimateAction #AirTravel #Innovation #COP29

"In today’s landscape, social media is culture. As people spend more time online, they’re trusting individuals over corporations. Brands must adopt a social-first mentality to stay relevant because creators are now the ultimate game changers in driving cultural relevance. Influencer marketing has become a multi-billion-dollar industry by tapping into this powerful shift—where creators don’t just spread messages, they define what resonates." Keith Bendes That is some powerful news right there! Continue to read to learn more how marketing procurement can drive value in this complex and new category. #InfluencerMarketing #SocialMedia #CulturalRelevance #BrandStrategy Christine Moore Women in Marketing Procurement Women in Procurement® Procurement Foundry Keith Bendes Linqia https://lnkd.in/dn3yCKhr

Will we meet at ProcureCon US in Los Angeles on November 17-20? While all sessions at this year's conference will be insightful, educational and invaluable, not all of us can attend all sessions due to various other commitments - (I think they call it work...)... So, to simplify your life during the event, we have put together a "do not miss" list of key sessions that are very relevant to what is going on in the world of Marketing Procurement right now. Read & Plan. Christine Moore Women in Marketing Procurement Media Marketing Compliance ECI Media Management Advantage Media, Inc. #marketingprocurement https://lnkd.in/djbeBDEa

📬 Just shared the October edition of RAUS Global’s Curated Marketing Industry News for Procurement! This month, we're digging into how AI is shaking up agency compensation, new ways to measure success beyond cost savings, and why transparency matters more than ever. Here’s a peek at what’s inside: 🚀 How generative AI is changing the game for agencies 📈 Fresh insights from WFA on smarter metrics for 2025 🤝 Tips for building stronger, trust-driven agency relationships If you’re navigating the world of marketing procurement, this is for you! #MarketingProcurement #AI #AgencyInsights #RAUSGlobal Marketing Procurement iQ Association of National Advertisers Women in Marketing Procurement Christine Moore https://lnkd.in/eVHaNVaE