It might be tough to hear,
But too many businesspeople rely on this same tired strategy...
Post and pray.
Here’s the reality: your job posting is an online ad for your company—and, just like any ad, it needs to grab attention and resonate.
Here’s how you can make that happen:
1. Get Marketing Involved
Your job posting isn’t just a list of requirements—it’s a pitch.
You’re selling candidates on:
Why they should care about your business.
Why they’ll love your culture.
Why they should want to build something great with you.
You’ll have time to screen for qualifications during the interview.
For now, your job posting should clearly define the skills and character you're looking for and what makes your company a fantastic place to work.
Keep the list of “must-haves” short and spend more time talking about your company’s culture and values.
2. Build Relationships Early
Don’t wait until you’re desperate to start connecting with the kind of people you want to hire.
Talk to people you’d love to hire long before you need them.
Be present in your industry, build relationships, and keep those lines of communication open.
3. Be Proactive
Waiting for applications to roll in isn’t enough anymore.
Start doing outbound recruiting. Use tools like LinkedIn to reach out to ideal candidates.
Being proactive keeps you ahead of the curve and ensures you’re never caught scrambling to fill a critical role.
Big takeaway:
Stop reacting and start acting.
When you have a proactive hiring strategy, you’ll attract the right people, at the right time, for the right roles. ✅
You’ll never be caught unprepared when it's time to hire.
(Just a quick reminder, if you want more hiring advice like this, you can sign up for my newsletter at the link in my bio!)
