ReedPop

🎉 Engage with Pop Culture Fans at ECCC 2025! 🎉 Looking for an authentic way to connect with passionate pop culture fans? At Emerald City Comic Con, we’ve curated Show Features that spotlight some of the biggest fandoms and our most popular content. From iconic industry staples like Artist Alley, to unique experiences crafted by our team such as The Tavern and Writers Block, these areas are designed to bring together guests, exhibitors, vendors, and sponsors for meaningful interactions that fans love. ✨ Be part of these immersive spaces where fandoms unite and connections thrive! 📅 When: March 6-9, 2025 📍 Where: Seattle Convention Center 👇 Want to learn more? Click here or DM us to connect with a sales rep today! https://lnkd.in/ghbwFCYC Join us and be part of the ultimate fan experience. Let’s bring your brand to life at ECCC 2025! #ReedPop #ECCC

PAX Unplugged 2024 Breaks Records on Its 20th Anniversary! 🎮 PAX Unplugged 2024 was a celebration like no other! The Pennsylvania Convention Center saw a SOLD-OUT crowd for all three days, drawing tens of thousands of tabletop gaming fans to this unforgettable milestone event. The massive 528,000-square-foot expo hall hosted 350+ exhibitors, including Disney, Marvel Entertainment, Warhammer, and CATAN, while 800+ media creators covered the action. Highlights included: 🎭 The debut of Jubensha, a live murder mystery experience. 🎤 Thought-provoking panels like “Kurt Vonnegut’s GHQ: The Lost Board Game” and “Athletes in Tabletop: Walking the Jock/Nerd Binary.” 🕹️ Indie gems at the PAX Rising Showcase, powered by Kickstarter. 🎮 Classic favorites like Dungeons & Dragons, Magic: The Gathering, and Star Wars: Unlimited tournaments. PAX Unplugged 2025 is coming November 21-23, 2025, in Philadelphia, PA. Don’t miss the next chapter in tabletop gaming excellence! 👉 Contact us to learn more about partnership opportunities: https://lnkd.in/gYAgiVFV #ReedPop #PAXUnplugged #Esports

PAX Arena: #Tekken8 Tournament 🔥 The ALMOST PRO $10K Tekken 8 Open at PAX Arena 2024 was a landmark event, offering unbeatable engagement opportunities for brands in the esports world. Here’s a look at the standout moments: ✅ 197 Registrants – The largest live Tekken 8 tournament on the West Coast and one of the Top 8 in the U.S., ensuring prime visibility for sponsors and partners. ✅ Exclusive Qualifier Prizes – PAX badges were awarded to top tournament organizers, showcasing the finest Tekken 8 talent. ✅ Unforgettable Grand Finals – JABOIKYRAN’s bracket reset victory over DRAGONSLAYER brought electrifying moments and amplified brand presence throughout the competition. A huge shout-out to Razor, the official Arena sponsor! All competitors enjoyed the comfort of Razor gaming chairs, ensuring they had the perfect setup for their epic battles. This event highlights the unmatched power of PAX Arena in connecting esports talent with global brands and creating priceless exposure. 📅 Next Opportunity: PAX East, May 8-11 📍 Boston, MA 👉 Explore partnership and sponsorship opportunities here: https://lnkd.in/g3CysYXB #Reedpop #PAXArena #PAXWest #PAXEast

PAX West 2025 – Features to Elevate Your Brand Engagement ✨ PAX West tested out new features in 2025 that were a huge success with the community: 🔹 Cozy Gaming Lounge – A unique space designed for relaxed, immersive experiences, perfect for spotlighting gaming innovations. 🔹 Dedicated Tabletop Show Floor – Featuring 85+ vendors, connecting tabletop enthusiasts with brands driving innovation in the space. 🔹 Cosplay Lounge & Content Hub – A creative space for networking and collaborations within the cosplay and content creation community. Position your brand where innovation meets community. PAX West 2025 is the ideal platform to showcase products, build relationships, and connect with key players in the industry. 📅 Next Opportunity: PAX East, May 8-11 📍 Boston, MA 👉 Explore partnership and sponsorship opportunities here: https://lnkd.in/g3CysYXB #PAXWest #ReedPop

BEHIND THE EVENT THEME: New York Comic Con 2024 🎉 What’s more New York than your local bodega? Just like your favorite corner store, NYCC is designed to be the cornerstone of the fandom community and the ultimate pop culture hub. 🗽 This year, we transformed the experience with: 📸 Fan-Centric Merchandising: Featuring real NYCC fans and cosplayers in our bodega-themed merch photoshoot. 🎁 Interactive Retail Experience: A bodega-inspired merch store complete with an Ice Freezer mystery merch window for surprise reveals. 🕷️ Creative Campaign Launch: From guest announcements with a bodega backdrop to a Spider-Gwen video kicking off the excitement. 📅 Mark your calendars: October 9-12, 2025 📍 Javits Center ✨ What’s next for NYCC? The 2025 event is already shaping up to be the most dynamic and fan-focused yet. What new ideas or features would YOU love to see as part of the ultimate pop culture experience? Share your thoughts in the comments and stay tuned for updates that will take NYCC to the next level! 👇 #REEDPOP #NYCC #BodegaVibes #NYCStyle

We're closing out 2024 with a win! The ReedPop UK Marketing team took home the EN Marketing Summit award for Best Consumer Show for MCM Comic Con. This award recognizes their work growing new onsite opportunities for fan engagement and their success in ad and video campaigns! ✨ Congratulations Alice Edwards, Emma Kinnear & team!

"You just, like, hang out with the Hulk all day, right?" Our team often jokes internally that our families have no idea what we do for a living. It's hard to describe what goes into producing our events to someone who hasn't managed an Autographing line, programmed a J-Pop dance competition, or swept puddles into sewer drains outside of a convention center entrance so cosplayer capes don't get dirty. Here's a glimpse behind the magic of what brings an event like #NYCC 2024 to life: https://lnkd.in/ecXmhYgW RX Global | RX USA | RELX #NewYorkComicCon #B2C #Events #ComicCon #ReedPop

Honored to see our team on the list of finalists for four TSNN - Trade Show News Network awards👏 >> New York Comic Con: B2C Show of the Year >> PAX: Best Community >> New York Comic Con: Best Marketing >> Chris D'Lando, US Comics Portfolio Event Manager: Outstanding B2C Show Professional These awards recognize and celebrate excellence and innovation in trade shows. “This year’s finalists reflect the creativity, resilience, and forward-thinking leadership that define our industry,” said TSNN’s VP of Group Content, Danica Tormohlen. Congratulations to all of the finalists! 🎉

Are you a Pizza Rat or a Bodega Cat? That's what we asked the fans who downloaded our mobile app onsite at New York Comic Con 2024, and then we put them in the Bodega Battle where they could take actions within our app to win points for their team. Rebranding this piece of tech within our app from Fan Hub in 2023 to NYCC Play in 2024, and aligning it with our overall show theme for the year versus generic logo branding, helped us increase our fan engagement across the board. Our fans collectively spent the equivalent of 69.5 days engaging with this portion of our app and raking in 365 million points for their teams. We then saw a 450% increase in impressions and 247% increase in unique engagements year over year. Shout out to our partners at Komo Technologies and Leap Event Technology for working with us to improve the fan experience year over year and running with our ideas. Oh, and in case you were wondering, the Pizza Rats ultimately won the Bodega Battle 🍕🐀

Big news ahead of New York Comic Con next week! 🤩 Watch NYCC's headline panels FOR FREE this year via two concurrent livestreams for both the Main and Empire stages each day. “We’re thrilled to be working with Paragon Creative Agency to bring NYCC’s highly-anticipated programming to fans globally,” - says Kristina Rogers; ReedPop comics portfolio vice president. See which panels are airing and where to watch: https://lnkd.in/ecRbJUmP