Reveles

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗧𝗿𝗶𝗮𝗹 𝗦𝗶𝘁𝗲𝘀: 𝗔 𝗣𝗮𝘁𝗵 𝘁𝗼 𝗕𝗲𝘁𝘁𝗲𝗿 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 Designing clinical trial sites with inclusivity in mind is essential for fostering better engagement and retention. Sponsors should continually ask themselves: What barriers might prevent someone from participating? How can we adapt to meet their needs? While technology plays a significant role in trial design, it’s the human touch—empathy, compassion, and understanding the unique needs of participants—that truly makes a difference. This shift in mindset ensures trials are not only scientifically rigorous but also human-centered, building a foundation for long-term success. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀’ 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲𝘀 𝗮𝗻𝗱 𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀 Participants come from various backgrounds and have unique lifestyles that may clash with traditional clinical trial schedules. For example, requiring monthly in-person visits during standard business hours at a single site can create significant barriers for individuals with full-time jobs, caregiving responsibilities, or limited transportation options. Such rigid scheduling can lead to frustration, frequent absenteeism, or even early withdrawal from the trial, ultimately impacting data quality and trial outcomes. Flexibility is key: offering weekend participation, extended evening hours, or telehealth check-ins can help participants seamlessly fit trials into their lives. 𝗞𝗲𝗲𝗽 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗡𝗲𝗲𝗱𝘀 𝗶𝗻 𝗠𝗶𝗻𝗱 In trials focusing on conditions that predominantly affect women, thoughtful design matters even more. Many women juggle full-time jobs and childcare responsibilities. Trial sites that provide family-friendly accommodations, such as a welcoming waiting room with books or puzzles for children, show an understanding of participants' realities. These small but impactful efforts not only enhance the trial experience but also help to build trust, improve retention, and foster long-term participant engagement. Inclusive trial designs ensure that no one is left behind. By embracing flexibility and meeting participants where they are, we can improve retention rates and contribute to equitable, participant-centered research. #ClinicalTrials #DiversityInResearch #HealthEquity #PatientEngagement #HealthcareInnovation #Reveles

🌟 Season’s Greetings from Reveles! 🎄 As 2024 draws to a close, we reflect with gratitude on our partnerships, progress, and shared commitment to improving healthcare. In 2025, we will continue to champion health equity, diversity, and patient engagement —priorities that drive meaningful change in our communities. To our clients, collaborators, and supporters: thank you for trusting us to help shape a better future. Your dedication inspires us every day, and we are excited to embark on another year of innovation and impact with you. Wishing you and your loved ones a joyful holiday season filled with warmth, health, and hope. Here's to a prosperous and purposeful 2025! With gratitude, The Reveles Team #SeasonOfGratitude #HealthcareInnovation #HolidayCheer #Reveles

Tailored Recruitment = Greater Diversity in Clinical Trials Recruitment for clinical trials has always been a challenge—especially when it comes to ensuring diverse participation. But diversity in clinical trials isn’t just about reaching more people—it’s about reaching them the right way and at the right time. Recruitment efforts should reflect the fact that different populations have varying levels of knowledge, and therefore need tailored education about everything from the trial process to its benefits.           Achieving this requires sponsors to design their recruitment efforts to account for nuances across wide geographic locations, varying health conditions, and knowledge levels. This might seem like a job that humans can handle on their own (and it is on a very small scale) but larger scale efforts require technology, especially given the level of precision necessary to meet diversity goals without delays. By using AI to fine-tune recruitment efforts, we can ensure that our messaging resonates with each unique audience—whether the audience is defined by ethnicity, language, culture, geography, interests, or knowledge level. For example, if recruiting for a specific trial site, AI can analyze demographic data and ensure your message is reaching people who are not only eligible but also most likely to engage with the content. Whether it’s adjusting language, focusing on health conditions, or providing culturally relevant resources, AI helps to reach more diverse populations without compromising on precision or speed. #Reveles #ClinicalTrials #DiversityInResearch #ClinicalTrialRecruitment #HealthEquity

In the most recent episode of Conversations About Health Equity, R'Kes Starling, RPh, MBA shared how his team at Reveles is leveraging natural language processing and other AI-powered solutions to:  🔸 Gain deeper insights into the attitudes, behaviors and perceptions of underrepresented groups before clinical trials, to inform more inclusive trial design.  🔸 Create culturally sensitive educational content and materials that build trust and transparency throughout the trial process. This is such an important area of innovation, as we work to make clinical research and healthcare more equitable and accessible for all. What are your thoughts? How else can AI be applied to improve patient engagement and clinical outcomes? #HealthEquity #ClinicalTrials #AI #ConversationsAboutHealthEquity #Reveles

We are thrilled to announce that we’ve been selected as a spoke of the Advanced Research Projects Agency for Health (ARPA-H) Investor Catalyst Hub network! 🎉 We are excited to be a part of this nationwide network dedicated to accelerating groundbreaking advances in science and medicine—all in pursuit of better health outcomes for everyone. Here’s to a transformative year ahead! #MedTech #HealthTech #InvestorCatalystHub #HealthcareInnovation #PatientEngagement #ARPAH #Reveles #ItsPersonalPeriod

Are your audience personas stuck in the past? While traditional personas may tell you who people are, they fall short of uncovering WHY they make decisions, leaving campaigns generic and ineffective. The more you understand behaviors, preferences, and values, the better you can connect with your audiences in meaningful ways. It’s time to transform static personas into dynamic insights that drive action. Richer audience insights don’t just improve marketing—they elevate patient engagement and outcomes. Ready to move beyond the basics? Contact Reveles today! #HealthcareMarketing #AudienceInsights #HealthEquity #PatientEngagement

In healthcare and wellness, outdated engagement strategies are no longer enough. Traditional models that rely on demographics like age and gender fail to address the deeper needs, values, and interests of today’s consumers. Personalization is the key to building trust, driving better outcomes, and achieving measurable business results. Let’s move beyond generic strategies to embrace personalization as the foundation of impactful healthcare engagement. The future is personal: is your organization ready? #HealthcareInnovation #PersonalizedCare #PatientEngagement #HealthEquity

This Thanksgiving, we’re thankful for the incredible strides we’re making in advancing health equity, and for the power of collaboration across the healthcare industry. From groundbreaking innovations to compassionate patient care and engagement, it’s the collective efforts of so many that drive meaningful change. We’re deeply grateful to the healthcare providers, researchers, organizations, and communities who inspire us every day. Together, we’re shaping a healthier, more equitable future for all. Wishing you and your loved ones a joyful Thanksgiving filled with connection and gratitude! 🍂🦃 #Thanksgiving2024 #HealthcareInnovation #Gratitude #HealthEquity

In healthcare, trust is essential. Educational content empowers patients, builds emotional connections, and fosters trust by engaging individuals in active learning. Studies show that learning increases cognitive engagement, deepening bonds with information sources. A Learning and Instruction study highlights that interactive strategies boost engagement, making healthcare education more impactful. Educational content provides lasting value, not just one-off marketing. Research from the Harvard Business Review found that organizations offering continuous learning deepen emotional connections and trust. By creating culturally relevant, accessible, and interactive resources, healthcare companies can connect with diverse audiences, bridging gaps in understanding. This teaching-first approach strengthens trust, drives patient engagement, and positions organizations as leaders in compassionate, patient-centered care. Contact Reveles to find out how we can drive deeper, data-driven engagement by embedding learning as part of your outreach and engagement strategy, offering patients relevant, personalized information that not only captures their attention but keeps them coming back. #PatientEngagement #HealthEducation #BuildingTrust #HealthcareInnovation #EmpoweredPatients

At Reveles, our commitment to advancing health equity and patient engagement is informed and strengthened by our own personal experiences. This week, we share a story from our founder, R'Kes Starling, RPh, MBA. R’Kes's mother was his inspiration for founding the company. When she was diagnosed with a rare lung disorder a few years ago, he channeled his worry into ensuring she received the best possible care. “At that time, I was working for McKesson as vice president of specialty pharmacy and clinical research services. I knew that clinical trials provided hope to participants and the essential role they play in advancing medical knowledge, so I suggested to my mom that we find one.” Despite the potential benefits, none of his mother’s doctors had mentioned clinical trials as an option. They eventually found a suitable trial, but the research site was 1,600 miles away. Although his mother has since learned to manage her condition, the difficulties and disappointments they faced in locating and accessing a trial became a driving force behind R’Kes’s decision to start Reveles. “What about other patients and families who are less familiar with the complexities of the health care system? I realized that one of the reasons why people of color aren’t participating in clinical trials and contributing to advancements in medicine and scientific innovation is because we aren’t being asked, engaged with, or met where we are.” Today, Reveles is an AI-powered patient engagement company partnering with drug sponsors and research institutions to increase awareness and expand clinical trial access for underrepresented patients. “Engagement and education are the cornerstone of everything we do. You cannot begin a discussion about clinical trials until you have fostered a genuine connection with the community. That conversation starts with creating trust to empower people to make informed decisions. We need to shift the discussion from simply enrolling and recruiting participants for clinical trials to building interest and awareness through education. That’s the heart of Reveles.” #ClinicalTrials #PatientEngagement #HealthEquity #InnovateHealthcare #ClinicalTrialsAccess #HealthcareDisparities