RevPartners

More tools in the tech stack = more efficiency. More revenue. More clarity. That’s the promise, right? “We’ll solve that with dashboards for everyone.” “Actionable insights.” Well… that only matters if people actually know what action to take with whatever you’re calling an insight. What do I see constantly? Companies on new platforms, hoping for a fix that will lead them to more $. What they get? Disjointed workflows, longer sales cycles, and a team drowning in complexity OR maybe with tasks that are not humanly possible. Usually your GTM strategy isn’t broken because you lack tools. It’s broken because you lack alignment. When mkt, sales, and customer success don't talk to each other, your buyers feel it. That's the chaotic journey that drives them straight to your competitor. Tools don’t solve that. Strategy does. Alignment does. How? (Click on the link to find out more) 🧠

Debt itself isn't the problem. It's how you use it. Debt can build or break a business. Good debt makes sense when you have clear, high return opportunities and you need access to capital to execute them. Bad debt keeps a business afloat when it should be making hard decisions. It's a pretend and extend mindset. Last year, we made a hard choice. Instead of chasing growth at all costs, we focused on stability. And I'm proud to share that RevPartners is officially debt free. Over the last 18 months, we wiped out over >$750k in debt. Now, because the business is more balanced, we are able to consider investments back into the business to fuel our growth in FY25. This measured approach has been challenging (to say the least), but I'm excited for what's in store. Thank you Capchase for being a great partner of ours over the last few years. For those looking for capital, I highly recommend them.

The Funnel Isn’t Dead, But It’s Definitely Changing Every few months, I see a hot take about how the traditional marketing funnel is dead. 🚨 But let’s be real—buyers still move through a journey. It’s just no longer a clean, linear path. 🔄 One day, they’re in research mode. 👀 The next, they’re watching competitor comparisons on YouTube. 📩 Then, they’re ignoring your email until three months later when suddenly, they need your product. So instead of throwing out the funnel altogether, the real shift is adapting it. ✅ Focus on multiple entry points rather than a rigid step-by-step process. ✅ Create content that serves different intent levels—because buyers don’t move in perfect order. ✅ Make retargeting smarter. It’s not about following people endlessly; it’s about showing up at the right time with the right message. The funnel is still here—it just needs better flexibility. How’s your marketing adapting? (Just me dancing through adapting to a changing buyer's journey. I'm a Gemini ♊ , adaptability is sort of my thing. 🤷♂️ )

If you had told me 10 years ago that I’d be knee-deep in marketing content, I probably would’ve laughed mid-costume change backstage. I’ve done internal comms, managed social media, toured as a children’s play actress (yes, really), and five years ago, I jumped headfirst into marketing. Turns out, crafting a great story—whether on stage or in a campaign—isn’t that different. Now, I’m helping bring Allbound to life, and here’s the deal: marketing and sales can’t afford to be in their separate corners anymore. The old ways? Out. 🚪 Going to market is harder than ever. Buyers are FLOODED with offers, want to build their OWN research path, pipelines are more complex, and if marketing and sales don’t start speaking the same language, we all lose. So, what’s next for GTM in 2025? 👉 Teams that don’t align their revenue functions will feel the pain. 👉 Sales AND marketing need to work together, share content, and help each other understand buyers –not fight for budget. 👉 The best marketing is not about "making noise". It's about being able of identifying the potential buyer, the buyer journey stage and guiding them through the best educational path all the way to sales. Allbound is built for these times. If you’re still running inbound and outbound as two separate teams, let’s talk: https://lnkd.in/egmudG5v Because, honestly? There’s a better way. - Tamara Salamonovitz Rivadeo, Allbound Content Specialist, RevPartners

Welcome to ALLBOUND (Slow Monday Edition ☕😴) Mondays are hard. So let’s take a page from our Allbound playbook—just with a little twist. 🔍 Identify – potential power nap breaks. Strategic? Yes. Necessary? Also yes. ☕ Enrich – your coffee with sweet cream. Or double shots of espresso. You need the love and the fuel today. 🎨 Personalize – your workspace. If you’re staring at a blank wall, it’s time for an upgrade. Sticky notes count as décor, right? 🎻 Orchestrate – your weekly tasks before they orchestrate you. Let’s turn the chaos into a (somewhat) harmonious symphony. 🤖 Automate – everything possible. That email? That report? That Slack update? If a bot can do it, let the bot do it. 💬 Engage – in a random work conversation. Like, how many hotdogs do you need to measure NRR? (Serious question. We need a calculator for this.) 🧐 Analyze – the sleep-deprived decisions that led you to this very moment. No regrets. Just learnings. 🍽️ Optimize – your meals. Your body is running on vibes and caffeine. Maybe add one real nutrient today? Allbound: not just for marketing, but also for surviving Mondays. How are you making it through today? ☕👇

Don't let these things go stagnant: 👇 ✅ your health  ✅ your sense of adventure  ✅ your friendships  ✅ your CRM Fix your HubSpot. More tools won't fix the problem. Right Frank Devine? 🤔 (we wrote a little bit about this here: https://lnkd.in/e5qsiswx )

GTM is at a crossroads...let's talk about it. 🎧🤔 NEW from RevPartners: The GTM Crossroads Podcast! 🎉 Featuring:  Brendan Tolleson , Co-Founder and CEO @ RevPartners  Zach Vidibor , Co-Founder and CEO @ Octave   🔄 Harris Kenny, Founder @ OutboundSync The GTM game in 2025 isn't as simple as "Ohhh, let's just give the team AI." 🤦 Founders, CEOs, CROs, CMOS ➡️ it's time to rethink. It's the age of GTM engineering. The age of the strategic tactician. It's the Crossroads. Watch Episode 1 on YouTube for actionable steps forward: https://lnkd.in/eyipCdpR

Clap your hands if you love RevPartners new narrative as much as I do. PS- Not sure what Allbound means? Send me a DM!

You step into the CRO role. 🎉 Week 1: You meet your teams. Everyone is excited. Week 2: You review reports. The data is messy, inconsistent. Week 3: You realize your revenue engine is held together with duct tape. 🤦 👀 Your pipeline is unpredictable. 📉 Your GTM teams aren’t aligned. 💰 Your CAC is skyrocketing. You don’t even know where to start fixing it. Sound familiar? In those first 30 days, you’re already behind because you inherited problems, not solutions. That’s why RevPartners exists. Instead of wasting months diagnosing problems, we step in with the Revenue Engine Diagnostic (RED): 🔍 Audit your GTM system. Find the bottlenecks and inefficiencies holding you back. 🚀 Deliver quick wins. No theory. Just immediate impact. 📈 Build a roadmap. Align your teams, clean your data, and scale predictably. Your first 30 days don’t have to be about survival. Let’s make them about momentum. Grab your CRO Survival Guide: https://bit.ly/3QcLEf6

Second straight year of asking HubSpot to be my Valentine 🧡 tl;dr - It's AI Michael Bolton doing Brian McKnight with updated lyrics