Riff City Strategies

Riff City Strategies

Public Relations and Communications Services

San Francisco, California 3,874 followers

We are a #FCMostInnovative comms + advocacy firm working with leaders & entrepreneurs to start movements & build brands.

About us

Integrity, creativity and results are at the core of Riff City Strategies and the work we do in partnership with you. We tell stories and build movements for our communities, the environment and the technology shaping our future. Our boutique agency of public relations and public affairs experts is trusted by many of the fastest growing brands and social movements. From taking on the Pentagon to give our soldiers a fair shot at justice to helping steer the most challenging emerging regulatory issues facing our cities, we deliver results that matter. In 2022, Fast Company named Riff City as one of the World’s Most Innovative Companies. Need help telling your story or starting a movement that could change the world?

Industry
Public Relations and Communications Services
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2016
Specialties
Media Relations, Thought Leadership, Media Training, Influencer Engagement, Policy Development, Relationship Building, Issue-Based Campaigns, Community Engagement, Company and Product Launches, Messaging and Positioning, Mission and Vision, Public Affairs, Crisis Communications, and Public Relations

Locations

Employees at Riff City Strategies

Updates

  •  🎁❄️ As the holiday spirit picks up, so does the momentum of our amazing clients to end the year strong as they continue to build brands and movements that matter! Here are some more standout headlines to check out the impact they’re making: 🤖 Pin, the AI-powered recruitment platform, announced $3M in funding led by Expa to leverage AI to make hiring better and faster for any organization. By automating tedious tasks, Pin reduces hiring time from months to weeks, with 70% of candidates entering the hiring pipeline, already serving over 600 customers nationwide. Read more via VentureBeat: https://bit.ly/3Zvm6yh 🌟 As corporations and higher education retreat from DEI commitments, Donors of Color Network is doubling down on advancing racial justice. Executive Director Isabelle H. Leighton highlights the critical role philanthropists play in shaping policy and driving equity. Find out more with The Chronicle of Philanthropy: https://bit.ly/4iqTIWy Last week, the New Jersey Department of Labor & Workforce Development, U.S. Digital Response, and Google.org launched a set of free, open-source large language model training materials to improve access to unemployment insurance and other critical public benefits nationwide. Now featured in Tech Brew https://bit.ly/3VDZFWp and Government Technology: https://bit.ly/3ZNrpKK 💼 Heartland Forward unveiled new leadership and a bold vision: $500M in economic impact for the heartland by 2030! Focused on innovation, workforce growth, and dynamic partnerships to uplift the region. Get the full story in Talk Business & Politics: https://bit.ly/4ffJgP0 🔍 Flock Safety was featured in Fast Company’s December issue; learn more about how this industry leader is using AI/ML and custom hardware to help solve crimes quickly and effectively in over 5,000 communities nationwide: https://bit.ly/3BxAFZZ 💼 Protect Our Defenders is calling for Secretary of Defense nominee Hegseth to step down, citing deep concerns from young women about joining or staying in the armed forces without meaningful reforms. Senator Joni Ernst – a proven leader in tackling military sexual assault – would support survivors amid the military’s recruitment and retention crisis. Read more in Bob Keele’s Substack, Peace of Mind: https://bit.ly/4gbq0U4 Stay tuned for more!

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  • Hope your December is off to a great start! ❄️✨ Our clients have been on a roll as we approach the end of the year. Here are some exciting headlines to kick off the season: 🚀 Myriad Venture Partners is at the forefront of legal tech innovation, with Wexler raising $1.4M in pre-seed funding to enhance its AI-powered legal platform, using AI to automate fact-checking and intelligence gathering in legal disputes. The Wall Street Journal has the details: https://bit.ly/4giI26q The news was also covered by Fortune (https://bit.ly/3ZIahWU) and Law360 (https://bit.ly/4f9YpkB) 💡 Myriad Venture Partners’ Co-founder Chris Fisher joined UNLEASH’s VC Voices series to discuss the evolving HR tech landscape and how AI can transform operations: https://bit.ly/3BjckHl 🌟 New Jersey Department of Labor & Workforce Development, U.S. Digital Response, with support from Google.org, launched a set of large language model training materials to improve language access to unemployment insurance for English and Spanish speakers. These materials empower government agencies to create custom AI translation assistants for public benefits information, improving accessibility nationwide. More in StateScoop (https://bit.ly/3BnM5zq) and Route Fifty (https://bit.ly/3D3i0G3) 📣 As the military faces a severe recruitment and retention crisis, Secretary of Defense nominee Pete Hegseth’s beliefs that women should not serve in combat raises serious concerns about eroding progress in attracting top talent to the armed forces. Protect Our Defenders sat down with MSNBC’s Joy-Ann Reid for important insights into how his confirmation could undermine morale, justice reforms, and safety in the Armed Forces: https://bit.ly/41jWAyk 🔧 PICO’s CEO Ryan Kuhlenbeck discussed the manufacturing industry's need for innovation to survive in a fast-changing world. As labor shortages and outdated practices continue challenging the sector, embracing digital transformation is key to staying competitive. ManufacturingTomorrow.com covered his insights: https://bit.ly/41kxsr9 📢 Way to Win’s president, Tory Gavito, highlighted the importance of unity among Democratic donors and allies ahead of the 2025 elections, urging a focus on collaboration rather than division. The New York Times reports: https://bit.ly/3OGK1Wl 🔥 Tory Gavito also stressed that year-round organizing is more powerful than last-minute mobilization and highlighted the importance of building lasting, grassroots movements in the The Guardian: https://bit.ly/3VpZjCx 🌊 Global Fund for Coral Reefs, with its Investment Fund managed by Pegasus Capital Advisors, announced an investment in Oceanpick Pvt Ltd, South Asia’s leading certified barramundi farm, to support sustainable aquaculture and climate-resilient livelihoods in Sri Lanka. The initiative addresses threats to marine ecosystems and coral reefs from climate change and destructive fishing practices. Read more in Daily News: https://bit.ly/4fbucSm

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  • ⭐️ This Giving Tuesday, let’s come together to fight hunger in our community. Every day, the SF-Marin Food Bank provides a vital lifeline to thousands of families, seniors, and individuals struggling with food insecurity. As demand and costs rise, their work has never been more urgent—or more impactful. 💡Did you know? Just $1 can provide 2 healthy meals. Together, we can fight hunger and support those who need it most. If you’re able to give, please consider donating. Every dollar counts 👉 ❤️ https://bit.ly/3ZENSsj #GivingTuesday #EndHunger #GiveBack #SFMFoodBank

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  • With Turkey Day just around the corner, we’re feeling grateful for the incredible work our clients are doing! As we get ready to gather with loved ones, let’s take a moment to celebrate their latest headline-making achievements: 🏛️ Heartland Forward has partnered with the Oklahoma Department of Libraries to expand telehealth services in rural areas, improving healthcare access. More in NPR’s KGOU Public Radio: https://bit.ly/3AUvUJW 📊 But wait, there’s more from Heartland Forward, its new report with the University of Arkansas highlights the economic impact of expanding STEM education in the state, driving regional growth and innovation while setting the stage for a national blueprint for future success. More in Arkansas Business Publishing Group: https://bit.ly/4i0apb1 💡 Myriad Venture Partners’ Co-founder Chris Fisher joined LinkedIn’s Tanya Dua to discuss Myriad's unique approach to venture capital, investing in AI, cleantech, and B2B startups: https://bit.ly/3Obw2rq ⚖️ Patlytics, a portfolio company of Myriad Venture Partners, is leading the way in AI-powered patent analytics, helping law firms stay ahead and boost efficiency. See more in Law360: https://bit.ly/4eG2RYq 📲 PICO is transforming manufacturing by helping Winston Industries digitize 700+ processes, boosting efficiency, and empowering Gen Z workers with step-by-step digital guides. Catch up with WDRB Media’s latest broadcast: https://bit.ly/3ZiLvfP 📣 Advocates are raising concerns over plans to dismantle DoD's extremism prevention and DEI programs, warning of potential risks to military cohesion and national security. Protect Our Defenders weighs in for Military Times: https://bit.ly/4eXFFoJ Stay tuned for more updates!

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  • Cheers to two incredible years with Elsa Castro 🥂✨ Elsa’s strategic insights and creative flair have driven impactful work for our clients, including Flock Safety, Heartland Forward, Myriad Venture Partners, PICO , and many more. A media relations pro and social media expert, she consistently drives results that elevate our work and make a real difference.  We’re proud to have her on #TeamRiff 🎉

  • Myriad Venture Partners’ co-founder & managing partner Chris Fisher shares the firm’s unique approach to venture capital. Launched in January with $100M in initial capital commitments, Myriad connects founders with corporations early, accelerating growth and providing valuable market insights.

    View profile for Tanya Dua, graphic

    Sr. Technology Editor at LinkedIn covering AI | Conference Moderator & Speaker | Columbia Journalism Grad | Ex-Business Insider

    🚨 Myriad Venture Partners launched in January 2024 with $100 million in initial capital commitments from investors to back early-stage AI, cleantech, and B2B software startups. Its founder and managing partner Chris Fisher joins us for VC Wednesdays.🚨 ✒️ How has your prior experience helped you as an investor? I started in structured finance before a career in big law, doing M&A for multinationals and private equity firms. I joined Xerox in 2019, where I was the chief strategy officer, ran global M&A and founded and built Xerox Ventures from scratch. All those experiences across business operations, finance and law set me up for a really nice segue into VC to look at markets and teams and how they can interact with corporations. ✒️ How does that inform your investment approach and differentiate it from other firms? We're completely returns-driven. That said, because we started at Xerox Ventures, our thesis was built on bifurcating this idea of returns and strategic value. We invest for returns, but we also make introductions early to corporations in our network, often way before we invest in a company. That gives founders access to large corporations that they wouldn't otherwise have had, and it gives corporations access to the best business intelligence they can find. We also have an Executive Advisory Board, which are current or former C-suite executives that have expertise in things like go-to-market motion or a customer or technology segment. Just to give you a sense of the scale we’re talking about, we made 152 commercial introductions across 134 corporations and 93 startups between March and September, which has resulted in 36 proof-of-concepts and 10 commercial contracts. ✒️ What areas are you most excited about right now? For me, it's really about what allows enterprises to be more nimble and efficient, and helps them save costs and scale — whether that’s supply chain, sales, lead-gen or legal and HR operations. Anything that takes stuff off employees’ plates, lets them do higher value, strategic work and provides for a happier experience. I've made two investments recently in HR and legaltech, which are both agentic AI solutions. Cascade, for example, is building something that will allow HR teams to scale by upward 50 to 80%. ✒️What's the most atypical piece of advice you give your portfolio companies? Bring someone on the customer success side a little earlier than you normally would, just to sit really close to customer feedback and be able to tie it all together into the product with the founder. In the last two years, we’ve really seen startups pivot from the ‘move fast, break things’ mentality to controlling the burn rate. And that’s fair and responsible, but sometimes the answer is to go faster. Doing this empowers founders to make some strategic decisions and run faster. #VCWednesdays #vc #venturecapital #startups #TechonLinkedIn

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  • Riff City Strategies reposted this

    Our founder and managing partner, Chris Fisher, was featured in LinkedIn News’ VC Wednesdays series. In his Q&A with Tanya Dua, Chris dives into Myriad’s approach to venture capital and the unique strategy we bring to early-stage investments. Read more below for insights on scaling and building lasting partnerships across AI, cleantech, and B2B software.

    View profile for Tanya Dua, graphic

    Sr. Technology Editor at LinkedIn covering AI | Conference Moderator & Speaker | Columbia Journalism Grad | Ex-Business Insider

    🚨 Myriad Venture Partners launched in January 2024 with $100 million in initial capital commitments from investors to back early-stage AI, cleantech, and B2B software startups. Its founder and managing partner Chris Fisher joins us for VC Wednesdays.🚨 ✒️ How has your prior experience helped you as an investor? I started in structured finance before a career in big law, doing M&A for multinationals and private equity firms. I joined Xerox in 2019, where I was the chief strategy officer, ran global M&A and founded and built Xerox Ventures from scratch. All those experiences across business operations, finance and law set me up for a really nice segue into VC to look at markets and teams and how they can interact with corporations. ✒️ How does that inform your investment approach and differentiate it from other firms? We're completely returns-driven. That said, because we started at Xerox Ventures, our thesis was built on bifurcating this idea of returns and strategic value. We invest for returns, but we also make introductions early to corporations in our network, often way before we invest in a company. That gives founders access to large corporations that they wouldn't otherwise have had, and it gives corporations access to the best business intelligence they can find. We also have an Executive Advisory Board, which are current or former C-suite executives that have expertise in things like go-to-market motion or a customer or technology segment. Just to give you a sense of the scale we’re talking about, we made 152 commercial introductions across 134 corporations and 93 startups between March and September, which has resulted in 36 proof-of-concepts and 10 commercial contracts. ✒️ What areas are you most excited about right now? For me, it's really about what allows enterprises to be more nimble and efficient, and helps them save costs and scale — whether that’s supply chain, sales, lead-gen or legal and HR operations. Anything that takes stuff off employees’ plates, lets them do higher value, strategic work and provides for a happier experience. I've made two investments recently in HR and legaltech, which are both agentic AI solutions. Cascade, for example, is building something that will allow HR teams to scale by upward 50 to 80%. ✒️What's the most atypical piece of advice you give your portfolio companies? Bring someone on the customer success side a little earlier than you normally would, just to sit really close to customer feedback and be able to tie it all together into the product with the founder. In the last two years, we’ve really seen startups pivot from the ‘move fast, break things’ mentality to controlling the burn rate. And that’s fair and responsible, but sometimes the answer is to go faster. Doing this empowers founders to make some strategic decisions and run faster. #VCWednesdays #vc #venturecapital #startups #TechonLinkedIn

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  • Such a great story on how PICO is helping factories modernize our factories! "Automation has this reputation for displacing workers, and it will shift them. But in this factory, for example, as they've added more and more automation in their sheet metal forming, it's driving even more work into the assembly processes that happen on the other end," Ryan Kuhlenbeck, the CEO Co-Founder of PICO, said. "So you're displacing the lower wage work that was just loading machines with higher wage work that is putting together full systems. It's more rewarding. It's more satisfying. You can see your products at the other end." In other words, the new technology is a solution to attracting more Gen Z workers into the field of STEM during a labor shortage.

    View organization page for PICO, graphic

    2,507 followers

    Thanks to WDRB Media and Molly Jett for highlighting how mid-sized manufacturers like Winston Industries is embracing digital manufacturing on their production floor. The results? Improved employee satisfaction, ease of training, and increased productivity. Kentucky Manufacturing Extension Partnership Kentucky Small Business Development Center Kentucky Chamber of Commerce Kentucky Cabinet for Economic Development Kentucky Association for Economic Development (KAED) #manufacturing #DigitalTransformation

  • It's been a challenging week for many of us, but our partners have been hard at work making a difference. Check out the latest media hits that highlight their incredible contributions: 🚀 “It's not a bird, plane, or weather balloon. It's a HAPS.” Sceye’s innovative stratospheric monitoring technology was featured in Inc. Magazine this week, showcasing its partnership with NASA and USGS to track methane and other emissions: https://bit.ly/4eo2P7f 🌎 The election's climate ballot wins coast to coast show local action is driving real progress. The first White House National Climate Advisor & Sr. Operating Advisor at Pegasus Capital Advisors, Gina Mcarthy, said it best, “The shift to clean energy is unstoppable and our country is not turning back. Advocates for clean energy are bipartisan, well-organized, and fully prepared to deliver climate solutions, boost local economies, and drive climate ambition.” https://bit.ly/3NYxi15 🚨 Flock Safety’s new sideshow detection technology improves public safety by curbing these dangerous events, as featured in Government Technology: https://bit.ly/3YDsfbc 🌊 The Global Fund for Coral Reefs—an investment fund managed by Pegasus Capital Advisors was spotlighted in IntraFish Media for fueling coral reef conservation and job creation in Sri Lanka: https://bit.ly/3YEcctO 🌟 Myriad Venture Partners is driving HR innovation with Cascade AI! Recent coverage highlights how Cascade is reshaping employee support by providing instant, private responses to essential HR questions—from benefits to mental health resources. We’re thrilled to see Myriad’s impact on making workplaces more connected and accessible: https://bit.ly/3UIvXiy Stay tuned for more!

  • 🎉 Celebrating two amazing years with our very own Melanie Diez at Riff! We’re so grateful for everything she brings to the team, from her ChatGPT and AI industry expertise to her dedication to driving impactful campaigns for clients making a real difference, including World, Flock Safety, and Myriad Venture Partners, among others. Here’s to many more, Melanie – you’re the best! 👏 #TeamRiff #WorkAnniversary

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