Right Side Up

Great marketing isn’t just about driving conversions—it’s about creating alignment. The best teams know that when strategy, execution, and cross-functional collaboration come together, real growth happens. In this episode of Growth Talks, Branca Ballot, VP of Marketing at Glide, joins host Krystina Rubino to share her journey from mechanical engineer to marketing executive and how she’s built and scaled high-performing growth teams along the way. She breaks down how structured experimentation, hiring for versatility, and focusing on fewer—but smarter—strategies lead to real impact. Smart marketing = Real growth 1️⃣ More isn’t always better. The best marketing teams don’t try to do everything—they focus on fewer, high-impact initiatives. 2️⃣ Your team structure defines execution. A well-structured, versatile marketing team moves faster, adapts more easily, and delivers stronger results. 3️⃣ Content and community build relationships that paid media alone can’t replicate. Organic engagement fosters long-term trust and loyalty. 4️⃣ AI is an accelerator, not a replacement. AI can optimize workflows and enhance personalization, but human creativity and strategy still drive the biggest wins. Dive into the latest episode of Growth Talks from Right Side Up, where Branca shares how growth marketing, customer targeting, and community building drive real success. 🎧 https://bit.ly/3DaI2HH #GrowthMarketing #Leadership #CustomerLoyalty #CommunityBuilding

The Right Side Up team is heading to Austin for #SXSW! Check out our lineup of events below. ➡️ ➡️ ➡️ ☕️ Start Your Day with RSU Join us at our coffee meetup on March 7 to connect, exchange ideas, and spark creativity with fellow growth marketers. RSVP here ➡️ https://bit.ly/4346IMC 🎙️ Join our panel sessions at SXSW • The Culture Catalyst: Why Your Brand Needs to Join the Podcast Conversation - Friday, March 7 at 2:30 PM • Branded Podcast or Audio Advertising? Decoding the Best Strategy for Your Brand - Friday, March 7 at 4:00 PM See you in ATX!

ICYMI: Spark Sessions, a dynamic new series of 30-minute webinars created to give marketers the insights they need to ignite and accelerate their growth, kicks off next week. ✨ Join Kevin Lord Barry for the first one, "How to Accelerate Your Sales Cycle with B2B Advertising," and get expert-backed tips on creating impactful B2B advertising campaigns that can accelerate your sales cycle and drive growth. It all happens next Wednesday, February 26th, at 11am PST! 🔗 Sign up now: https://bit.ly/40u9PdU #MarketingInsights #GrowthMarketing #B2BMarketing #SalesMarketing

How do you know that you're working with the best of the best and that you're not just another number when you hire a new agency? Right Side Up Founder Tyler Elliston shares how you can vet new partners to ensure great marketing work is coming from great marketers themselves. ⤵️

“There is a valid mistrust of startups in the fintech space. You don’t know if they’re going to be here tomorrow. A lot of it was establishing credibility.” In the latest episode of Growth Talks, we sat down with Sean Collins, the former VP of Growth at Bilt Rewards, to talk through his strategies for fostering long-term loyalty. He’ll be the first to admit it wasn’t easy—consumers are burned by fintech products all too often, but Bilt ensured from the jump that they met every one of their customer’s unique rent-paying situations by establishing strong partnerships early on. In an industry that’s faced some (and oftentimes) well-deserved scrutiny, Bilt has established itself as disruptor by putting the focus back on genuine customer engagement. Hear more about those early days of Bilt below, then catch the entire conversation with Sean on Growth Talks from Right Side Up: https://bit.ly/3QdZL3S #GrowthMarketing #Lifecycle #FinTech #CustomerEngagement

When leadership asks for new tactics or strategies for driving growth this year, come back to this list of impactful ways you can deliver measurable growth to your business: From Right Side Up founder Tyler Elliston 🎯 #MarketingStrategy #BusinessGrowth #LTV #CRO #ROAS

How are the big brands driving up their repeat purchase rate? 📈 Former VP of Growth Marketing at Bilt Rewards, co-founder at Holscher Analytics, and co-host of Numbers & Narratives Podcast Sean Collins is tapped into how top brands, like those on Shopify, have an insanely strong average repeat purchase rate of 20-30%. He shared the formula with us on the latest episode of Growth Talks. ➡️ Smart Segmentation + Personalization = Brand Affinity ⬅️ And what follows better brand affinity? More customers, buying more often. So—how can other brands achieve the same? Sean stresses the importance of knowing the difference between email marketing and lifecycle marketing… …as well as the importance of segmentation, intentionality, and relevancy in your lifecycle strategy. When you move beyond creating transactional relationships with customers to fostering lasting impressions with them, you’ll generate repeat purchases—and that’s where the goldmine lives. 💰 Dive into the latest episode of Growth Talks from Right Side Up for more on how Sean Collins uses lifecycle marketing, CRM, and his learned skill of “tactical patience” to drive growth across different industries: https://bit.ly/3QdZL3S #GrowthMarketing #Lifecycle #CRM #EmailMarketing

Meet Marc Okeon, Right Side Up's new GM of Full-Time Recruitment! 🎉 Marc's a former marketing executive-turned-recruiter who's bringing his expertise in all things growth marketing, leadership, and recruiting to our full-time placement service, an offering we quietly launched last year and will continue to grow and refine under Marc's guidance. Watch the video below to see what he's most excited about at Right Side Up, then check out his Talent Spotlight below to learn more about Marc (or rather, Brian—you'll have to read his fun fact to understand that one 😉). ⬇️ ⬇️ https://bit.ly/42KUIPU

ICYMI: Right Side Up and Sounds Profitable hosted an info-packed webinar about the risks of ad-free podcasting. During our hour together, we covered: 👉 Why baked-in ads are so important to the podcasting industry at large 👉 How to "do" ads thoughtfully, tastefully, and in a way that will create listener trust 👉 How to balance subscriptions (the new trend taking over audio) with ads to achieve engagement *and* revenue 👉 Ways to see sustainable podcast growth using advertising as a practical strategy, not a hindrance You can now catch the entire discussion on-demand and rewatch it anytime: https://bit.ly/3E41oOP Special thanks to our hosts Krystina Rubino and Bryan Barletta for sharing their wisdom with us! 🎧🎙️ #PodcastMarketing #PodcastAdvertising #OfflineMarketing #MarketingInsights #MarketingStrategies

🚨 BIG NEWS: We're kicking off Spark Sessions, an exciting new series of quick-hitting 30-minute webinars designed to help marketers accelerate their growth. 🗓️ When does it start? Mark your calendars for our first event on Wednesday, February 26 at 11am PT. Kevin Lord Barry, Co-Founder of Right Percent, will walk you through: ✅ the process of designing and executing impactful B2B advertising campaigns that can help shorten your sales cycle ✅ how to break free from the status quo and ensure your ad creative stays fresh ✅ ways to effectively target your audience at every stage of their journey Grab your spot now! 🔗: https://bit.ly/40u9PdU #MarketingInsights #GrowthMarketing #B2BMarketing