ROAR Forward

The workplace is changing, and so are the needs of employees over 40. With careers extending and personal growth evolving, it’s time for companies to adapt. Your Personal Longevity Journey™ empowers employees with strategies for career longevity, wellness, and lifelong learning—fostering engagement, loyalty, and a future-ready workforce. By investing in growth at every stage of life, you’re not just supporting your team; you’re building a stronger, more resilient business. Discover how this transformative solution can redefine your workplace. Learn more: https://bit.ly/4ieP1OJ #ROARforward #NewLongevity #FutureOfWork #EmployeeEngagement

What if cities were designed for everyone—at every age? 🌎 John Beard, a lifelong advocate for age-friendly cities, didn’t slow down at 67—he rewired. Now, as Director of the International Longevity Center at Columbia University, he’s shaping the future of urban spaces to support all generations. From global networks of age-friendly cities to businesses redesigning for accessibility, John’s work proves that longevity isn’t just about individuals—it’s about communities thriving together. Be part of the movement redefining how we live, work, and connect. Start your journey to becoming a Re-Imagineer at roarforward.com #ROARforward #NewLongevity #ReImagineYourLife #FutureOfCities

Menopause isn’t just a personal experience—it’s a workplace and cultural conversation that needs to happen. 🌍💡 ROAR community member and Emmy-winning news anchor Tamsen Fadal has reimagined her career to become a global menopause advocate. Her documentary The M Factor is airing worldwide, and we’re thrilled to support the launch of her book How to Menopause. Did you know only 15% of companies offer menopause services to employees? It’s time for a shift. Join Tamsen on March 1 at the Hottest Menopause Party and read her latest HBR article with Bradley Schurman on how companies can step up. Register here: hottestmenopauseparty.com #ROARforward #MenopauseAwareness #NewLongevity #FutureOfWork

What does it mean to reimagine your life? For James Hopkins, it meant trading a high-powered finance career for purpose and connection in Nepal. From studying Buddhism to founding Quilts for Kids Nepal, James rewired his life to make a meaningful impact. His story reminds us of the Re-Imagineer spirit: letting go, stepping through open windows, and building a life filled with passion and purpose. Ready to be inspired? Hear James’s full story and explore more tales of reinvention here: https://bit.ly/4hAKLZT #ROARforward #ReImagineYourLife #NewLongevity #PurposeDrivenLife

What do we call the 50+ generation? With 35% of the U.S. population now over 50—and growing—labels like "seniors," "retirees," and "Silver Tsunami" just don’t cut it. The truth? This generation isn’t slowing down—it’s leading the charge. They’re working longer, reinventing careers, shaping culture, and holding massive financial influence. It’s time for brands, marketers, and media to evolve how we talk about aging. At ROAR Forward, we call them Re-Imagineers—because they’re redefining what’s possible. Join the conversation and dive into the latest insights in The Longevity Advantage newsletter. Read more here: https://lnkd.in/de6Ng9AC #ROARforward #NewLongevity #ReImagineYourLife #AgeInclusive

Think Gen Z is driving tech trends? Think again. New data from CivicScience reveals that the 55+ demographic isn’t just adapting to technology—they’re actively shaping its future. ✅ 64% now bank via mobile—up 13 points in four years. ✅ 59% shop on their phones—surging from 45% in 2021. ✅ AI adoption nearly doubled in just one year. ✅ Streaming and digital ads? More engaging than ever. This isn’t about “keeping up”—it’s about leading. The brands that recognize this shift will unlock a powerful, engaged, and financially influential consumer base. Read the full insights here: https://bit.ly/40MFpno #ROARforward #NewLongevity #TechTrends #FutureOfConsumer

Aging isn’t something to hide—it’s something to celebrate. 💫 Paulina Porizkova just became the newest face of Estée Lauder at nearly 60, proving that beauty has no expiration date. This isn’t just a campaign—it’s a statement. A brand recognizing the power, relevance, and influence of women 50+ in the New Longevity era. It’s time for every company, in every industry, to take note: representation matters, age is an asset, and the future is ageless. 👏 Who’s next? #ROARforward #NewLongevity #BeautyAtEveryAge #RepresentationMatters #AgelessPower Stanford Center on Longevity Laura Carstensen Martha Deevy Ken Stern Paul Irving Susan Gianinno Susan Lee Colby Association of National Advertisers Stephanie Fierman Paul Woolmington Tara Connaughton

Bonnie Hammer’s exit interview is a powerful reminder that the journey doesn’t end at retirement—it evolves. At 74, she’s not just closing a chapter; she’s reimagining what leadership and life look like in the next act. Her advice? “This is your decade—don’t waste 50 to 60. Rethink your next chapter now because freedom isn’t guaranteed later.” It’s time to challenge double standards on aging, embrace change, and create a culture that values age and wisdom equally. Let’s follow Bonnie’s lead in living boldly and purposefully. Read her inspiring story: https://bit.ly/4jG5EEF #ROARforward #Leadership #NewLongevity

The workplace is evolving, with five generations working side by side, but how can companies meet diverse needs across every stage of life? From phased retirement and flexible schedules to benefits like grandparent leave and menopause support, it’s time to rethink what employees truly value. That’s where The ROAR Report comes in. Dive into expert insights, real-time strategies, and innovative ideas to thrive in the New Longevity movement. Let’s shape the future of work—together. Explore the full story: Subscribe now: https://bit.ly/3WNEj9w #ROARforward #NewLongevity #FutureOfWork #EmployeeEngagement

JD Williams’ bold ad celebrates the confidence, style, and vibrancy of midlife—proving that nothing’s changed except how amazing we’ve become. From tackling imposter syndrome to thriving on first dates, this ad beautifully captures the power of the 50+ generation and allows us all to admit that this age thing suits us. It’s why we’ve named it one of our top 12 ads of the year. Thank you, JD Williams, for showcasing midlife with authenticity and celebrating how we’re living boldly. Watch the ad and get inspired: https://bit.ly/49NU4CH #ROARforward #NewLongevity