RollWorks, a division of NextRoll

B2B advertising isn’t just about reaching audiences, it’s about reaching the right accounts. At RollWorks, we’re all about helping you craft campaigns that deliver real results. In this blog, we’re sharing: ✅ How to prioritize high-value accounts in your advertising strategy ✅ Tips for creating personalized, multi-touch campaigns that stand out ✅ Strategies to connect with decision-makers where they’re most active Ready to build campaigns that actually move the needle? 🎯 📖 Check out the blog here: https://lnkd.in/d6Gw-BQT #B2BMarketing #ABM #Advertising #campaigns

When marketing and sales team up, its a match made in revenue. But sometimes, it can also feel like Mark wondering if Helly will hit her quota... Let’s take that same energy and turn it into unstoppable growth. Because when your teams align, so does your pipeline. 👉 https://lnkd.in/d_isa6JY #abm #marketing #sales #b2b #b2bmarketing

📣 MAKE EVERY DOLLAR COUNT! 📣 Smarter planning, better results? Sounds like a win-win right? 🏆💰 Say hello to our B2B Advertising Budget Planner 🧾—your toolkit to: ✅ Prioritize high-fit accounts ✅ Allocate budgets strategically ✅ Drive measurable ROI Packed with practical tips, customizable templates, and real examples, this interactive worksheet will help you engage decision-makers and accelerate sales cycles like a pro! Stop chasing the wrong leads. 🛑 Start transforming your marketing strategy: https://lnkd.in/d52_vs7m #b2b #advertising #marketingstrategy #ABM #budgetplan

🤖 AI is great, but don’t worry—it’s not taking over anytime soon. (Your job is safe… for now. 😉) When it comes to ABM, even the smartest AI needs a human touch to steer the ship. Watch our on-demand webinar 'Balancing #AI, Automation, and Human Touch in #ABM Campaigns' to learn how to keep automation in check with smart oversight and drive better results by knowing when to hand off to tech—and when to step in! 👉 Watch here: https://lnkd.in/dmH8qVbv And don’t forget, even the smartest bots need a human. 🦾🧑💻 #B2Bmarketing #b2b

Its time to boost your pipeline! 📊 We've got 10 #Advertising Tactics to Generate Qualified Leads that will turn your #B2B Advertising goals into reality. Learn how to: 🎯 Target high-fit accounts like a pro 📈 Accelerate #sales cycles with precision 💡 Maximize #ROI using multi-touch advertising tactics Your ideal #buyers ARE out there, so stop guessing and start engaging. Grab your free template now: https://lnkd.in/d7tnzs9Y

Great marketing takes sharp data, powerhouse teams, and partnerships that just work. 💡 We’re thrilled to have teamed up with Katie Nelson and Total Expert to fine-tune TAM and SAM strategies—setting the stage for big wins in 2025! 💚 At RollWorks, we believe success is about connecting the dots, the people, and sometimes even the sliders. 😉 Here’s to bold strategies, big laughs, and even bigger results! 🐮🎉

Advertising changed significantly in 2024. It's left a lot of advertisers wondering which practices to leave in 2024, and what to carry into the future. 😵💫 ADWEEK shared an article about the 2025 media landscape with these takeaways. You can apply many of these thoughts to #advertising: 🤖 AI is on the up-and-up, but consumer sentiment regarding #AI is low. 🎟️ Though some question how long the boom will last, the event world is booming. 🛣️ Referring traffic to your website is increasingly more difficult, which is why a direct relationship with customers becomes more valuable. 🤝 Influencers and UGC are still valuable for building relationships with your audience. 👑 Ultimately, cross-platform brands thrive. Ready to take notes? The Adweek article is in the comments.

✨ Big wins for Highspot! With RollWorks by their side, Highspot transformed their ABM strategy, making it sharper, smarter, and more impactful. The result? A pipeline full of success. Here’s how they did it: ✅ Pinpointed high-fit accounts with precision ✅ Aligned marketing and sales for unstoppable momentum ✅ Delivered measurable ROI that speaks for itself Want the full scoop on how Highspot raised the bar with RollWorks? 📖 Check out their success story here:https://lnkd.in/dcfrXZpC #ABM #B2B #B2BMarketing #accountbasedmarketing

RollWorks has redefined what it means to take command of your Account-Based strategies. Say hello to the RollWorks Command Center – your ultimate hub for smarter insights, seamless engagement, and measurable impact! 💡 What’s in it for you: Imagine spotting the perfect accounts, syncing sales and marketing effortlessly, and executing high-impact plays with confidence – all in one place. 📊 Dive into how the Command Center empowers lean teams to act on in-market signals, track journey progression, and prove real ROI. It's like having an ABM superpower. 🎯 Ready to steer your strategy like never before? Check out the full blog here: https://lnkd.in/dTx-uXaz The future of ABM? It's already here – and it’s commanding attention. 😉 #ABMstrategy #B2Bmarketing #SalesAlignment #advertising

🤑 💹 Ready to make every marketing dollar count in 2025? Our latest blog dives into how to allocate your budget for Account-Based #Advertising (ABA) like a pro. Learn how to: 💰 Prioritize the accounts that matter most. 💰 Balance awareness and #engagement tactics. 💰 Maximize ROI with data-driven strategies. In a world where precision matters, this guide ensures you’re spending smarter, not harder. 💡🔗 Check out the blog and make 2025 your most impactful year yet! https://lnkd.in/dms-_KRY #B2B #B2BMarketing #Accountbasedmarketing #ABM