Rootstock

We are SO EXCITED to announce our newest offering at Rootstock: the Kernel of Truth — or, in other words, your Thought Leadership Starting Point. While the Kernel of Truth itself is rather new, Rootstocker Gwendolyn Kuhlmann has provided her clients with something similar for the past two years. And here's why we know this is an essential add to our Offerings lineup: "I can tell you that the majority of my clients have looked at me after our two hours were over with some amount of dark humor, telling me of all the money they could have saved on contractors, programs, and business coaches if they had done this work first. Or how they now have to go back and redo their entire website and rethink their offers because they finally know what they are trying to say, and they can’t stand another minute of communicating out of alignment." The reason they feel this way after a Kernel of Truth session? Because no matter how big or small your business, knowing the answer to a few key questions makes the difference between unencumbered growth and deadwood. Entrepreneurs who feel solid in their truth are leading from within, which attracts both people who are also leaders (like attracts like) and people who are finding themselves and need direction from outside for a little while. When you know your truth and show up with it, no one's encountering a lifeless representation of what you think they want. We're encountering YOU. And you’re compelling. You are interesting. And you have something to offer that you believe in! You go from selling to developing your business. You become more than a commodity. And you're leading with something rather than hoping for something. Learn more in Gwendolyn's latest blog, and then let's help you establish your Truth for abundant growth. https://lnkd.in/e2kmTXan #thoughtleadership #story #blog

When the fine folks at 3 Owl built our beautiful brand, we couldn't have been more pleased. Seeing those logos and brand imagery brought to life in a stunning brand video by Benny Silva of Truecraft Creative took things to another whole level. Benny had told us this would happen and he was right: using motion graphics to bring a brand to life is energizing and powerful. This piece captures the essence of Rootstock (When you know you are, what you stand for, and why it matters, everything else — your message, your impact, your growth — comes naturally), and helps us share that essence with our target audiences in a new way.  Big thanks to Benny and Truecraft for bringing Rootstock to life! If your company is in need of motion graphics work, we can't recommend them strongly enough. #ThoughtLeadership #BrandGrowth

🚨Check out our new Offerings page! --> https://lnkd.in/dcwgWQCS We know that your journey as a thought leader — just as your journey as a person — includes several stages. And this new streamlined, simplified page charts that path. That growth starts with the Rootstock essentials: your thought leadership starting point, position, and strategy. From there, we’ll guide your thought leadership journey in a bespoke direction based on your individual strategic needs and personal and business goals. Those first three core elements are the bedrock of your brand’s success. We’ll use them to: -Ground the direction of your messaging. -Clearly and quickly give your target audience strong reasons to choose you over your competitors. -Ensure all brand content is uniformly aligned across all touchpoints. -Empower internal teams with clear messaging to scale and grow. -Fuel word-of-mouth and other marketing and lead gen efforts. -Create high-value content tailored to your audience that fosters truly meaningful connections. Once your foundation is in place, our later packages are custom designed according to your Thought Leadership Strategy, and can include a mix-and-match of everything from content creation, consulting, speaking engagements and book collaboration, based on your goals and needs. Ready to see how far your best thinking can take your brand? Drop us a comment below, reach us via the Contact form on the Offerings page, or reach out to Ryan at ryan@rootstock.agency, and let's get started. #ThoughtLeadership #Growth #ThoughtLeader

This is such a fun pitch on Shark Tank ABC for so many reasons, as Dipl.-Ing. Lars Behrendt breaks down below: the energy, the humor, the story, the entertainment. We also see a key truth here — one that Rener Gracie leans on as his focus to help tell and sell the story: convenience. Everything about his QuickFlip product can be boiled down into: how to stow the sweater conveniently when not wearing it, how to still use the sweater for a secondary purpose (the backpack) when the primary purpose (wearing the sweater) is temporarily rendered immaterial. This key truth is what we help clients unpack during our Kernel of Truth workshops, and it's a powerful, valuable step on your #thoughtleadership journey. Because no matter how big or small your business, knowing the answer to a few key questions makes the difference between unencumbered growth and deadwood. Who are you?  What are you making?  What does it mean to you?  Why does it matter? This is the fertile ground in which you plant your seeds. And Gracie hit all of these points during his pitch. 👏🏽 Are you ready to unearth and articulate your Cornerstone Truth? Check out more about the two-hour Kernel of Truth workshop here, and when you’re ready, hit us up and let’s get started: https://lnkd.in/eVCYbZnZ #Truth #Storytelling 

There are so many ways to unpack this incredible post from Christopher Rainey. For us at Rootstock, it speaks to having clarity in both brand messaging and values, and empowering your leaders so that their voices heard. We do this in a couple different ways: Building out a company's Brand Narrative & Messaging Guide Going beyond mission, vision, and values, we unearth and articulate other key brand positioning attributes like Who We Are and Who We Are Not, craft Unique Selling Points and Key Differentiators, build out Personas so everyone is aligned on who we're best positioned to help, and more. Giving Leaders a Voice Through Their Truth In our Kernel of Truth workshops, we ask leaders four key questions: Who are you? What are you making? What does it mean to you? Why does it matter? Leaders who feel solid in answering these questions know what they are selling and have protection against barriers of self-doubt and shiny-objects. And other team members who can answer these questions for themselves become leaders with skin in the game because they know their voice matters. Learn more about our Kernel of Truth and Brand Narrative & Messaging Guide offerings here: https://lnkd.in/dcwgWQCS #ThoughtLeadership #Value #Clarity

In late 2023, the Rootstock team and Carter Parrish from Robotproof met to discuss creating a community built around authentic connections, genuine conversations, and good energy that would allow us all to meet and collaborate with our neighbors in ATL’s vibrant marketing community. Not in a forced networking way, but in an informal, inspirational, “Hey, how can we all support each other and lift each other up?” kind of way. We all had the sense that people were yearning to step out from behind their computer screens and get back out IRL to connect authentically with other like-minded and like-valued industry folks. So we created the Atlanta Marketing Mixer. After three well-received events in ’24, we launched our ’25 series at Dr. Scofflaw’s at The Works last Wednesday and we couldn’t have asked for a better kickoff. On a cold, rainy evening, more than 30 people (including lots of new faces!) joined us to build #community, share ideas, meet other cool people, and have fun while doing it. The energy in the space was incredible, filled with the constant din of animated conversations, new connections lighting people up, ideas being tossed around. At any given time you could look around and see nearly 10 different conversations happening. Big thanks to all those who braved the elements to make this an incredible evening and set us up for a rocking 2025 event series. Bearing witness to this growing community makes our hearts so full. Our next event will be in late April, so stay tuned! If you haven’t been to one of our Mixers yet and feel this could be your community, drop us a comment here and we’ll get you added to the invite list! #ThoughtLeadership #Growth #PeoplePeople

As we continue honoring Black thought leaders during Black History Month, we're revisiting Amanda G.'s spellbinding delivery of her poem, "The Hill We Climb." Gorman, the youngest inaugural poet in U.S. history, just released a new children's book, "Girls on the Rise," and continues to share her thought leadership with audiences across the country through speaking engagements, her newsletter, and writing for major outlets including The New York Times and Nike. She is also the youngest board member of 826 National, the largest youth writing network in the United States. At even such a young age we admire how she has clearly identified her truth, and is sharing it to elevate us all. Watch "The Hill We Climb" here: https://lnkd.in/gTGjTWS #ThoughtLeader #Leadership #BlackHistory #AmericanHistory

Our next Rootstock conversation card question centers on empathy. "How do you regularly see empathy being nurtured, or suppressed?" Comment below...

Our client, MCTIGUE — based in Pacific Palisades, CA — lost their office during the recent devastating fires. Throughout this unprecedented ordeal, MCTIGUE Founder and CVO (and dear friend to Rootstock), Andrew Pedrick has somehow kept a smile on his face while navigating tragedy, trauma, and countless unknowns. He also wanted to help his fellow neighbors and communities rebuild, so we worked to quickly assemble and launch this new Fire Resource Page: https://lnkd.in/eETYiSn9. Here, you'll find resources, services, support, and trusted partners from MCTIGUE that can help folks rebuild their homes or businesses. If you know of anyone affected by these horrendous fires, please share with them to connect them directly with Drew. He and his amazing team are ready to help. As that part of the country rebuilds, tapping into MCTIGUE's Conscious Architecture approach will be a great place to start for mitigating damage from future fire events. #pacificpalisades #losangeles #california

As Black History Month gets underway, we'll be honoring some of the finest Black thought leaders, beginning with the incomparable Dr. Martin Luther King, Jr. https://lnkd.in/ervQH-YQ #BlackHistory #AmericanHistory #leader