Sabio reposted this
We’re thrilled to welcome these organizations to the AIMM family as we work together to drive meaningful change across industries. Digital Culture Group, LLC Sabio Welcome to AIMM!
Sabio
Advertising Services
Los Angeles, California 15,190 followers
CTV Ad Solutions for a Diverse Mass Market
About us
Sabio is a leading Connected TV (CTV) advertising platform built to help brands reach, engage, and validate streaming audiences. Designed for an evolving media ecosystem, our solution takes a data-driven and personalized approach to reaching streaming audiences at scale. Founded in 2014 by veterans in the mobile and TV industries, Sabio has offices in Los Angeles, New York, Detroit, Chicago, and Toronto. Sabio is NMSDC-certified as a Minority Business Enterprise.
- Website
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https://www.sabio.inc
External link for Sabio
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Public Company
- Founded
- 2014
- Specialties
- CTV, Connected TV, OTT, Streaming TV, Diverse Audiences, Demand-Side Platform, CTV Advertising, Advertising, Audience Reach, Audience Curation, Cross-Platform, Multicultural Marketing, and Audience Insights
Locations
Employees at Sabio
Updates
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Sabio's wholly-owned App Science® household graph now reaches 80 million households, up from 55 million! This milestone equates to 70% of all U.S. streaming households. App Science® is an independent data entity in the Sabio Holdings portfolio. It matches mobile device and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. This further cements Sabio as a leader in capturing the diverse mass market and enabling scale for advertisers across all audiences. “Aligning with our organization’s 10-year anniversary, this milestone for the household graph reaffirms Sabio’s position as a leader in capturing the diverse mass market. Sabio drives results for brands and agencies by offering unparalleled scale and precision,” said Aziz Rahimtoola, Sabio CEO and Co-Founder. #Advertising #HouseholdGraph #StreamingAdvertising #CTV
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Sabio's sales leadership team from across the country kicked off Lunar New Year with Omnicom Media Group in New York. It was so special to host this event with OMG's Elevate and Asian Leadership Network. Liz Blacker, Katie Hoseit, Kelly McCormack, Billy Considine, Julie Victor, Lynn Davidson, and Sarah Sullivan, along with our pre and post-sales teams, hosted over 300 OMG friends for a delicious feast celebrating the "Year of the Snake". Thanks to Michael Roca, Natalia Rocha, and Peter Lebron for welcoming us and your partnership!
Last month, OMG’s Elevate and Asian Leadership Network (ALN) partnered with Sabio to celebrate the Year of the Snake—a symbol of wisdom, transformation, and success. Over 300 guests gathered at our NYC 195 Broadway office to honor the richness of Asian cultures through food, music, and tradition. The Elevate team curated an incredible spread featuring dim sum, dumplings, and Southeast Asian desserts from beloved local restaurants. The celebration came to life with a DJ, specialty cocktails, crystal readings to manifest prosperity, and red envelope giveaways. A huge thank you to our partners at Sabio— Liz (Sarachek) Blacker, Katie Hoseit, and Sarah Sullivan—and to the OMG teams at Elevate and ALN for bringing this event to life. Here’s to a year of bold ambition and new opportunities! #OneOMG #LunarNewYear #Sabio
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Sabio reposted this
We've heard the 'C Word' a few times already this week! 😅 Great excuse to re-watch the CTV creative we ran from Unbound for Danielle Bozward on Sabio last year. #Christmas #CTV #Brand #Retail #Placemaking
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Sabio, alongside App Science®, has been at the forefront of ad fraud mitigation in CTV for years. Learn how we use analytical processes to detect fraud in this Forbes article: https://lnkd.in/dFmyn5Q7 #CTVAdvertising #Advertising #FraudDetection
How A Good Partner Can Save You From Connected TV Fraud
social-www.forbes.com
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We are one week away from our Second Annual Food Drive and Skate Night in Detroit! RSVP here: https://sabio.ws/3ZVy05R Join Sabio on Feb. 11 for a family-friendly event in support of Forgotten Harvest and its mission to fight food insecurity in metro Detroit. Bring three non-perishable food items, and we will provide a free skating pass, rental, and hot cocoa! #SabioCares #SabioConnects #Adtech #DetroitAdvertising #Advertising
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Sabio is excited to announce the launch of Creator Television! https://sabio.ws/3CypJvN Creator TV spotlights multi-talented, diverse creators, bridging the gap between social media storytelling and the broader streaming TV landscape. Leveraging Sabio’s data-driven ad solutions, Creator TV will offer Fortune 100 brands unique integrations and a role to play in ensuring representation in today’s digital landscape.
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Sabio reposted this
How do advertisers achieve increased ad relevancy with growing privacy regulations? Josh Melick, SVP of Product and Data, writes, "For advertisers to unlock the full potential of streaming, validated audience data is essential." Read his latest article in Street Fight: https://lnkd.in/g2FbxWY6
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Charlie Ibarra, Head of Content for Sabio's Creator Television, is headed to NATPE Global in Miami! Connect with him to learn how Creator TV brings authentic, creator-driven programming to the forefront of streaming TV. #CreatorTelevision #Miami #CreatorContent #Streaming #NATPE
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Sabio reposted this
We’re bringing the heat to Ibiza this Q2! 🔥 Sabio is thrilled to host the CTV Challenger Summit in Ibiza, bringing together our valued agency partners to spark conversations and reimagine how we approach CTV planning in today’s fast-evolving landscape. The UK & EMEA region are experiencing rapid growth in the CTV advertising market, and the opportunities are immense. But let’s face it, CTV content is fragmented. With countless apps and subscriptions needed to access all the shows and movies you love, audiences are being stretched thin by rising costs. Here’s the twist: as subscription prices climb, more people are shifting towards ad-supported video-on-demand (AVOD); consumers get free access to great premium content, and brands get the opportunity to make an impact as ads become an integral part of the viewing experience. The big question? Which brands and agencies will rise to the challenge and truly optimize this golden opportunity? These are exactly the kinds of insights and discussions we’ll be diving into at the CTV Challenger Summit. We can’t wait to explore fresh strategies, share bold ideas, and drive innovation in CTV advertising. Ibiza, here we come! Let’s make waves! 🌊 Sabio Sabio Holdings
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