Sage Outcomes

Start now: Turn donation insights into actionable data driven strategies for 2025. For more tips and tools, sign up for our newsletter or schedule a call with Sage Outcomes today. https://lnkd.in/dCRGHgGs #SageOutcomes #DonorInsights #NonprofitFundraising #StrategicGiving #DataDrivenStrategy #FundraisingSuccess

Our hot take: Sometimes you need to know exactly how a product will sell before you build it. Sometimes ... you don't. But when you do, you better get it right. Imagine launching a product with confidence, knowing it aligns perfectly with your audience’s needs. This isn’t just a dream—it’s what product validation research can do for your business. 🔹 Example: A Medical Device Manufacturer A client in the healthcare sector has an innovative product idea. Through targeted audience surveys and qualitative interviews, they can uncover critical preferences and pain points. This allows them to fine-tune their product before entering the market—saving time, money, and ensuring a successful launch. Validation isn’t just a step in the process; it’s the foundation for confident growth. What are your thoughts on product validation? Relevant for your industry or no? We'd love to hear from you in the comments. #SageOutcomes #ProductValidation #ConsumerInsights #SuccessfulLaunch #DataDrivenDecisions

Stop hoping and start planning to make 2025 your year. As we gear up for the 2025 fiscal year, it’s time to think about how research can set your business on a path to success. You've got to plan your way there - so, here are 5 ways research can prepare you for a stronger year ahead: 1️⃣ Refine Your Target Audience: Use research to deeply understand who your customers are, what they need, and how they prefer to engage with your brand. By refining your target audience, you can optimize your marketing efforts to connect with the right people. 2️⃣ Validate Your Product or Service: Before you launch or pivot, research helps you validate ideas and products with real customer feedback. This ensures you’re heading into the new year with products that meet your audience’s expectations, reducing costly errors. 3️⃣ Identify Key Trends: Stay ahead of the curve by conducting research that identifies emerging trends in your industry. From shifts in consumer preferences to technological advancements, research equips you to anticipate changes and adapt proactively. 4️⃣ Enhance Customer Experience (CX): Understand the pain points and moments of delight in your customer journey. Using qualitative and quantitative feedback, you can streamline processes, improve service delivery, and build stronger loyalty. 5️⃣ Inform Cross-Department Strategy: Research isn’t just for marketing; it supports teams across your organization. From R&D to sales and customer service, research provides insights that align different departments, ensuring everyone is on the same page with customer-driven strategies. Research isn’t just data—it’s your guide to making informed, effective decisions that lead to measurable success. Ready to start planning for 2025? Let’s talk about how we can help you make the most of your insights. #SageOutcomes #ConsumerInsights #StrategicPlanning #2025Success #DataDrivenGrowth #MarketResearch #CustomerExperience

"Actor Dax Shepard watches Sports on his Phone at the Golden Globes." A Sports Sneak in action! 🤣 According to our recently profiled project with Peacock, nearly 65% of the sports fans admitted to "sneaking" sports at events - apparently, even the Golden Globes! Read about what's behind this habit: https://lnkd.in/dZNNFafH Check out National Football League (NFL)'s clip of sports sneaking in action here: https://lnkd.in/gh25nxmX

✨ Advancing Equity Through Research ✨ Sickle Cell 101 shares our belief that research can drive change—not just for businesses but for individuals and communities. Together, we launched a study to learn more about racial bias in sickle cell disease clinical care. The results are a testament to the transformative power of thoughtful, collaborative research. In this project, we designed and implemented research that uncovered systemic barriers to equitable healthcare. By elevating patient voices and identifying actionable opportunities for change, this work provided a foundation for advancing anti-racism practices in clinical care. 🔹 What made this work impactful? - It prioritized the lived experiences of patients and caregivers, ensuring their perspectives informed the outcomes. - It moved beyond surface-level insights to uncover systemic challenges and practical solutions. - It demonstrated how research can be a tool for empathy, understanding, and meaningful progress. Research isn’t just about data—it’s about using what we learn to improve lives. Explore the full case study and all the key findings: Read more here. #SageOutcomes #HealthcareResearch #EquityInCare #ConsumerInsights #ResearchForChange #AntiRacismInitiatives

🏈 Caught sneaking a game during the big family dinner this holiday season? You’re not alone! In collaboration with Peacock, Sage Outcomes explored the phenomenon of “sports sneaking”—those thrilling moments when fans sneak a peek at their favorite games during events where sports aren’t usually on the agenda. 🔹 Key Findings: 65% of sports fans admitted to sneaking, with the NFL Playoffs and Super Bowl topping the list. Sneaky strategies include repositioning chairs, hiding devices, or taking long “bathroom breaks.” Surprisingly, nearly 1 in 4 fans who were caught ended up converting their “catchers” into game watchers! These insights didn’t just uncover fascinating fan behavior—they helped Peacock tailor their marketing strategies and engage these passionate, creative fans in innovative ways. Curious about how research like this can change the game for your business? Read the full case study here: https://lnkd.in/dZNNFafH #SageOutcomes #ConsumerInsights #SportsFans #BehavioralResearch #AudienceUnderstanding #MarketingStrategy

In the world of research, hitting a project milestone isn't a baseless celebration, it's about identifying how new insights can be used as catalysts for meaningful client outcomes. Throughout the entire process of a research project, our team goal is to add actionable value at each step. A few ways we do that: 🔹 Driving Client Success: From survey development to final insight reports, every milestone we reach reflects our clients’ commitment to understanding their audience and making informed decisions. 🔹 A Continuous Feedback Loop: We keep clients engaged by providing updates and inviting collaboration, ensuring the research stays aligned with their evolving needs and goals. 🔹 Insights That Propel Growth: Each discovery brings clients closer to actionable strategies, helping them connect more deeply with their audiences and achieve measurable outcomes. We’re inspired by the progress our clients make and proud to be part of their success stories. Here’s to the powerful outcomes research can achieve! #SageOutcomes #ClientSuccess #AudienceInsights #CollaborativeGrowth #StrategicDecisions

If you had the chance to ask your audience one defining question—and they had to answer—what would it be? This is more than just a thought exercise; it’s the foundation of understanding what drives your customers and where your brand fits into their lives. 🧭 Key Question Examples: What’s one challenge you wish we could solve for you? What values do you look for in a brand? How does our product make a difference in your daily life? Asking the right questions can lead to insights that inform product development, messaging, and strategic pivots. At Sage Outcomes, we help brands pinpoint these questions and uncover answers that reveal where their true value lies. #SageOutcomes #AskYourAudience #CustomerFeedback #BrandInsights #StrategicQuestions #MarketResearch

When we hear talk about gathering feedback and insights from a prospective market, we sometimes hear businesses and agencies miss a crucial step ... How will you continually analyze and implement the insights? The information alone can only take you so far - it's when you evaluate, understand, and use those insights to make changes that data really makes a difference. One way you may want to continually implement findings is by setting up a Feedback Loop at your organization. At Sage Outcomes, we help clients create structured feedback loops that nurture loyalty and trust. 🔹 Why Feedback Loops Matter: - They create continuous engagement, showing customers that their input is valued. - By acting on feedback, brands can adjust to evolving needs, making customers feel heard and appreciated. 🔹 Steps to Implement a Strong Feedback Loop: 1. Start with Customer Polls and Surveys: Ask targeted questions that reveal what customers appreciate and what needs improvement. 2. Analyze Loyalty Drivers: Identify common themes in feedback related to brand loyalty and preferences. 3. Implement and Iterate: Take action based on feedback, and communicate these changes. Showing customers you’re listening builds trust and keeps them engaged. A structured feedback loop, combined with actionable insights, transforms customer loyalty into a two-way journey. Brands that listen grow stronger and more adaptable. #SageOutcomes #CustomerLoyalty #FeedbackLoop #ConsumerResearch #AudienceEngagement #CustomerSuccess #BrandGrowth

Marketing agencies know the importance of strategy—but data-driven insights can take strategy to the next level. Here are four key ways agencies can benefit from Sage Outcomes’ expertise: 1️⃣ Audience Segmentation: Sage Outcomes can help you dive deep into your client’s audience, segmenting by demographics, behavior, and interests. This helps target messaging precisely where it will have the most impact. 2️⃣ Brand Perception Analysis: With brand perception research, agencies gain a clear understanding of how audiences view a brand. Use these insights to refine client positioning and strengthen brand messaging. 3️⃣ Consumer Trends & Opportunities: Knowing where the market is headed allows agencies to proactively suggest timely strategies. Sage Outcomes identifies emerging trends so your clients can be early adopters. 4️⃣ Creative Messaging Insights: Through qualitative and quantitative research, Sage Outcomes provides data on what resonates emotionally, ensuring your client’s campaigns strike a meaningful chord with their audience. With insights like these, marketing agencies can go beyond surface strategy and deliver data-backed results for every client. #SageOutcomes #MarketingAgencies #ClientSuccess #AudienceSegmentation #ConsumerTrends #BrandPerception