Sage Outcomes

🏈 Caught sneaking a game during the big family dinner this holiday season? You’re not alone! In collaboration with Peacock, Sage Outcomes explored the phenomenon of “sports sneaking”—those thrilling moments when fans sneak a peek at their favorite games during events where sports aren’t usually on the agenda. 🔹 Key Findings: 65% of sports fans admitted to sneaking, with the NFL Playoffs and Super Bowl topping the list. Sneaky strategies include repositioning chairs, hiding devices, or taking long “bathroom breaks.” Surprisingly, nearly 1 in 4 fans who were caught ended up converting their “catchers” into game watchers! These insights didn’t just uncover fascinating fan behavior—they helped Peacock tailor their marketing strategies and engage these passionate, creative fans in innovative ways. Curious about how research like this can change the game for your business? Read the full case study here: https://lnkd.in/dZNNFafH #SageOutcomes #ConsumerInsights #SportsFans #BehavioralResearch #AudienceUnderstanding #MarketingStrategy

In the world of research, hitting a project milestone isn't a baseless celebration, it's about identifying how new insights can be used as catalysts for meaningful client outcomes. Throughout the entire process of a research project, our team goal is to add actionable value at each step. A few ways we do that: 🔹 Driving Client Success: From survey development to final insight reports, every milestone we reach reflects our clients’ commitment to understanding their audience and making informed decisions. 🔹 A Continuous Feedback Loop: We keep clients engaged by providing updates and inviting collaboration, ensuring the research stays aligned with their evolving needs and goals. 🔹 Insights That Propel Growth: Each discovery brings clients closer to actionable strategies, helping them connect more deeply with their audiences and achieve measurable outcomes. We’re inspired by the progress our clients make and proud to be part of their success stories. Here’s to the powerful outcomes research can achieve! #SageOutcomes #ClientSuccess #AudienceInsights #CollaborativeGrowth #StrategicDecisions

If you had the chance to ask your audience one defining question—and they had to answer—what would it be? This is more than just a thought exercise; it’s the foundation of understanding what drives your customers and where your brand fits into their lives. 🧭 Key Question Examples: What’s one challenge you wish we could solve for you? What values do you look for in a brand? How does our product make a difference in your daily life? Asking the right questions can lead to insights that inform product development, messaging, and strategic pivots. At Sage Outcomes, we help brands pinpoint these questions and uncover answers that reveal where their true value lies. #SageOutcomes #AskYourAudience #CustomerFeedback #BrandInsights #StrategicQuestions #MarketResearch

When we hear talk about gathering feedback and insights from a prospective market, we sometimes hear businesses and agencies miss a crucial step ... How will you continually analyze and implement the insights? The information alone can only take you so far - it's when you evaluate, understand, and use those insights to make changes that data really makes a difference. One way you may want to continually implement findings is by setting up a Feedback Loop at your organization. At Sage Outcomes, we help clients create structured feedback loops that nurture loyalty and trust. 🔹 Why Feedback Loops Matter: - They create continuous engagement, showing customers that their input is valued. - By acting on feedback, brands can adjust to evolving needs, making customers feel heard and appreciated. 🔹 Steps to Implement a Strong Feedback Loop: 1. Start with Customer Polls and Surveys: Ask targeted questions that reveal what customers appreciate and what needs improvement. 2. Analyze Loyalty Drivers: Identify common themes in feedback related to brand loyalty and preferences. 3. Implement and Iterate: Take action based on feedback, and communicate these changes. Showing customers you’re listening builds trust and keeps them engaged. A structured feedback loop, combined with actionable insights, transforms customer loyalty into a two-way journey. Brands that listen grow stronger and more adaptable. #SageOutcomes #CustomerLoyalty #FeedbackLoop #ConsumerResearch #AudienceEngagement #CustomerSuccess #BrandGrowth

Marketing agencies know the importance of strategy—but data-driven insights can take strategy to the next level. Here are four key ways agencies can benefit from Sage Outcomes’ expertise: 1️⃣ Audience Segmentation: Sage Outcomes can help you dive deep into your client’s audience, segmenting by demographics, behavior, and interests. This helps target messaging precisely where it will have the most impact. 2️⃣ Brand Perception Analysis: With brand perception research, agencies gain a clear understanding of how audiences view a brand. Use these insights to refine client positioning and strengthen brand messaging. 3️⃣ Consumer Trends & Opportunities: Knowing where the market is headed allows agencies to proactively suggest timely strategies. Sage Outcomes identifies emerging trends so your clients can be early adopters. 4️⃣ Creative Messaging Insights: Through qualitative and quantitative research, Sage Outcomes provides data on what resonates emotionally, ensuring your client’s campaigns strike a meaningful chord with their audience. With insights like these, marketing agencies can go beyond surface strategy and deliver data-backed results for every client. #SageOutcomes #MarketingAgencies #ClientSuccess #AudienceSegmentation #ConsumerTrends #BrandPerception

In a world flooded with data, precision makes all the difference. At Sage Outcomes, we believe that insights should be actionable, specific, and accurate—giving brands a clear path forward. 🔹 Precision in Process: Our research process starts with clarity. We set focused objectives and select methods that target your brand’s unique needs, ensuring every insight is relevant and meaningful. 🔹 Precision in Analysis: From identifying micro-trends to mapping out audience segments, our team provides detailed analysis, filtering out the noise to reveal insights that impact strategy. Whether it’s audience targeting or brand perception, we deliver results with purpose and focus. 🔹 Precision in Action: With clear insights, brands can move forward with confidence. Each finding leads to actionable steps, empowering clients to make strategic changes that connect with their audience. When research is precise, results are powerful. Let’s make your data work smarter. #SageOutcomes #PreciseInsights #DataDrivenResults #ConsumerResearch #StrategicGrowth #ActionableData

Take these questions to your next team meeting to see your productivity skyrocket in 2025. As the year draws to a close, it’s time to reflect on how your brand, product, or service has evolved and what direction you’ll take in the new year. Here are three questions every brand should be asking as they gear up for 2025, and how the answers will shape a new way forward for you and your colleagues: 3 Questions to Guide Your Product Strategy into 2025 1️⃣ Is our product/service still solving the problems that matter most to our customers? - Customer needs evolve, and so should your product. Revisit customer pain points regularly to ensure your solution remains relevant. Start by conducting targeted audience surveys or focus groups to measure satisfaction levels and capture emerging needs. - Actionable Tip: Conduct customer/target audience research and compare their current challenges with past findings. This process can reveal if your target has shifted or if you need to adjust your offerings. 2️⃣ What changes can we make to improve customer experience from start to finish? - Customer experience (CX) is one of the biggest differentiators in today’s market. Evaluate every touchpoint—from onboarding and navigation to post-purchase support—to find areas for improvement. - Example: Take notes from brands like Amazon, who continually refine their CX based on customer feedback. Mapping out your customer journey and overlaying customer feedback can reveal gaps that, when addressed, lead to stronger brand loyalty. - Actionable Tip: Use tools like customer journey mapping and follow-up surveys to monitor touchpoints and uncover friction points. 3️⃣ What areas hold the most potential for innovation in 2025? - Consumer insights can often reveal untapped areas for growth or innovation. - - Look for trends in customer data, concept research, and feedback to identify areas where you could introduce new features or even expand into new product lines. - Real-World Example: Brands like Apple thrive by regularly examining consumer insights to predict trends and develop groundbreaking products that meet emerging needs. - Actionable Tip: Gather insights not just from current customers, but also from competitors’ audiences. Seeing how your competitors’ customers perceive your industry can highlight missed opportunities. Answering these questions with a data-backed approach allows you to make informed, strategic decisions, setting the stage for a successful 2025. #SageOutcomes #YearEndReflection #StrategicGrowth #ProductDevelopment #CustomerExperience #ConsumerInsights #BusinessPlanning2025

Okay, we get it - your clients want numbers, metrics, and tangible results. But marketing is a creative and iterative process - is there a place for qualitative data, as well? For marketing and communications agencies, qualitative research is the bridge between strategy and audience connection. Here’s how it can add depth and relevance to your campaigns: 1️⃣ Testing Marketing Messaging & Language: Qualitative interviews and focus groups help uncover the language, emotions, and preferences that resonate with target audiences, enabling you to craft messaging that feels authentic. 2️⃣ Identify Target Audience: Understanding specific audience challenges provides direction for marketing, communications, and brand strategies. When agencies understand what customers need, their campaigns can address those needs directly. 3️⃣ Testing Concepts Before Launch: Focus groups allow you to test TV, ad, and broad campaign ideas and refine based on audience reactions, reducing risks and increasing campaign impact. 4️⃣ Data-Driven PR & Marketing Campaigns: By grounding campaigns in real audience insights, agencies can create stories that truly connect, building trust and engagement. We've worked with big names like Peacock, Blumhouse, and Hatch to build out press releases and news stories that feature buzz worthy stats that ground a brand's story. Qualitative research isn’t just data—it’s the story behind the data that drives meaningful brand connections. #SageOutcomes #QualitativeResearch #MarketingCampaigns #AudienceEngagement #DataDrivenStrategy #ConsumerInsights

Finding your brand’s true north—the point where purpose and audience align—is rarely straightforward. At Sage Outcomes, we’re here to guide that journey with precision, exploring the twists and turns of consumer insights that bring clarity and direction. 🔹 Why True North Matters: Without a clear direction, brands often find themselves trying to be everything to everyone. True north helps you stay aligned with your core mission and audience, grounding decisions and guiding growth. 🔹 How We Help You Find It: Our approach uses primary research to dive deep into consumer behavior, preferences, and motivations, revealing insights that make your audience understood. From detailed audience profiles to custom journey maps, we translate data into the guiding light that keeps your brand focused. 🔹 Stay Aligned, Stay Relevant: True north isn’t just a destination; it’s a path. With ongoing research and refinement, we help clients stay aligned with the evolving needs of their audience, even as the market changes. If you’re ready to uncover your true north, let’s explore the path together. #SageOutcomes #TrueNorth #BrandAlignment #AudienceInsights #ConsumerResearch #StrategicDirection

In today’s media landscape, attention spans are short, and audiences are increasingly skeptical of data presented solely for “shock value.” That’s why impactful, PR-ready research needs to be more than flashy headlines—it needs to resonate with truth, relevance, and purpose. At Sage Outcomes, we guide our clients to create meaningful, media-ready research that amplifies their message with authenticity. Why Authentic PR Research Matters: When PR research lacks credibility, it’s quickly dismissed as a marketing ploy. However, research grounded in real insights and rigor can build brand authority, attract authentic media attention, and deepen customer trust. Example of Impactful PR Research Done Right: Dove’s Real Beauty campaign used genuine consumer insights on beauty perceptions, challenging societal standards with honesty. This campaign didn’t just create buzz; it created a movement that resonated deeply with audiences globally. How to Craft PR-Ready Research that Resonates: 1️⃣ Choose Relevant Topics that Speak to Current Challenges: Focus on insights that solve real industry or audience issues. Ask yourself: Is this a question my audience cares about? How can this research add to the conversation? 2️⃣ Use Diverse Data Sources: From surveys to audience interviews, leverage multiple methods to create a multi-dimensional understanding. Sage Outcomes, for example, incorporates both qualitative interviews and quantitative surveys to provide a more holistic view that resonates with multiple media outlets. 3️⃣ Present Findings in Engaging, Accessible Formats: Data visualization, story-driven narratives, and clear key points are essential for making data digestible. Visual storytelling techniques—like infographics or video summaries—make complex data more approachable for readers and journalists alike. 4️⃣ Focus on Actionable Takeaways: Make it easy for the audience to understand the implications. Instead of merely stating “80% of customers prefer X,” explain why this matters and what actions can be taken based on these findings. When PR research is built with genuine intent and rigor, it doesn’t just create headlines; it builds long-lasting impact and positions your brand as a thought leader. So, are you media-ready? What research and results would help drive your business forward in 2025? #SageOutcomes #PRResearch #MediaReadyInsights #AuthenticData #StrategicGrowth #ConsumerInsights #PublicRelations